Hunan Daily all-media reporter Feng Yongcheng correspondent Shi Jia
Boating on the lake, watching fishermen cast their nets... This summer, the Dongjiang Lake Water Conservancy Scenic Area in Zixing City is very popular, attracting tourists from all over the country.
Hunan is rich in water resources and has many water conservancy scenic areas, with 43 national water conservancy scenic areas and 52 provincial water conservancy scenic areas in the province. Recently, when the reporter followed the experts of the Provincial Water Conservancy Department to conduct a "physical examination" of some national water conservancy landscapes, he found that the water conservancy scenic areas have beautiful scenery, but there are not many people who can turn the scenery into a "money scene" like the Dongjiang Lake Water Conservancy Scenic Area.
(Zhijiang and Pinghu Water Conservancy Scenic Area has become an Internet celebrity check-in place.) Photo courtesy of correspondent. ）
There is no "money scene" with scenery
Water conservancy scenic area refers to the area with water conservancy scenic resources and environmental conditions of a certain scale and quality relying on water conservancy facilities, water areas and their shorelines.
On August 2, the reporter took a boat from the Benjiang Water Conservancy Scenic Area in Yongxing County to trace the river, and saw the green shore of the water, and the natural scenery and cultural landscapes such as Danxia landforms, thousand-year-old trees, and academies along the way were beautiful.
In 2005, Benjiang Water Conservancy Scenic Area was rated as a national water conservancy scenic area, which is one of the earliest national water conservancy scenic areas in our province.
Although the scenery is beautiful, it is difficult to see the figure of tourists. Wang Suping, director of the Yongxing County Water Conservancy Bureau, said frankly: "The investment in the development of scenic spots is too large, and the government's financial resources are limited, so the Benjiang Water Conservancy Scenic Area has always been hidden in the 'purdah', and has not brought 'money scenery'." ”
Hydrate all things. Throughout the water conservancy scenic areas in our province, they are all flexible because of the water, the scenic spots are picturesque and the ecology is excellent. The province's water conservancy scenic areas cover 14 cities and prefectures, covering rivers, lakes and reservoirs, key irrigation areas and soil erosion control areas. 24 water conservancy scenic spots, including Chenzhou Dongjiang Lake, Zhuzhou Xiangjiang Scenic Belt, Huaihua and Heping Lake, have been rated as "beautiful rivers and lakes" in China.
"The province's water conservancy scenic areas are all beautiful, but the economic benefits are not obvious." Chen Wenping, second-level inspector of the Dongting Lake Affairs Center of the Provincial Water Resources Department, said. At present, of the 95 water conservancy scenic areas in the province, less than 20 scenic areas have better "money scenery", and there is no obvious tourism income for others.
(Shenzihu Water Conservancy Scenic Area surrounded by mountains.) Photo courtesy of correspondent)
The golden signboard has "money" power
On August 13, at the opening ceremony of the second art festival in Huaihua City, the large-scale Chenhe opera "Sun Xuechen" moved the audience. "Sun Xuechen" tells the touching deeds of Sun Xuechen, then secretary of the Yupu County Party Committee, who led 700,000 people in Yupu to rely on themselves and build the Shenzihu Reservoir in the 70s of the 20th century. Shenzihu Reservoir is a provincial-level water conservancy scenic area and is striving to become a national water conservancy scenic area.
"Water conservancy scenic areas are not only scenery, but also an important carrier and platform for improving cultural connotation, tourism quality, and spreading water engineering culture." Chen Wenping said that the water conservancy scenic area is a golden signboard, and many popular tourist attractions are water conservancy scenic spots, such as Dujiangyan, Qinhuai River, Dongjiang Lake and so on.
Polishing the golden signboard and using the water conservancy scenic area to dig up "money" has many successful precedents inside and outside the province.
Dujiangyan Water Conservancy Scenic Area has vigorously developed the tourism industry. Last year, Dujiangyan City relied on Dujiangyan Water Conservancy Scenic Area to achieve a comprehensive tourism income of more than 38.6 billion yuan, and was selected as one of the "Top 100 Counties in National County Tourism Comprehensive Strength in 2022", and its ability to absorb gold is very eye-catching.
There are also some water conservancy scenic areas in our province that have successfully turned the scenery into a "money scene". In addition to the Dongjiang Lake Water Conservancy Scenic Area, the Zhuzhou Xiangjiang River Scenic Area Water Conservancy Scenic Area uses the landscape along the line to create a riverside beach and a bar street on the shoreline, which not only makes Zhuzhou's night economy colorful, but also makes the shoreline "money" scenery infinite.
(The Shaoshan Irrigation District Water Conservancy Scenic Area has become a famous educational base.) Photo courtesy of correspondent. ）
Elaborate to have a "money" path
To turn the scenery into a "money scene", there is still a long way to go.
The first is the problem of funds for the construction of scenic spots. How to "make money"? The experience of Dongjiang Lake Water Conservancy Scenic Area is worth learning. Zixing City used the golden signboard of Dongjiang Lake Water Conservancy Scenic Area to introduce state-owned enterprises, which not only solved the problem of scenic spot construction funds, but also realized the market-oriented operation of scenic spots, and built Dongjiang Lake into a national 5A-level tourist scenic spot in one fell swoop, achieving a win-win situation.
Aging and weak infrastructure is also an urgent problem for water conservancy scenic areas. The reporter saw in the Benjiang Water Conservancy Scenic Area that infrastructure such as many scenic spots and roads along the way needed to be repaired or rebuilt, and could no longer meet the needs of receiving a large number of tourists.
Hengyang Cailunzhu Seawater Conservancy Scenic Area is to make up for the shortcomings of infrastructure, which is both "eye-catching" and "gold-absorbing". In recent years, the scenic area has completed the construction of highway lane shifts, scenic trails, opened tourist lines, and greatly improved infrastructure and reception capacity, becoming a popular local attraction.
"Homogenization is a major drawback of mining 'money power' in water conservancy scenic areas." Tang Xiangong, associate professor of the College of Landscape Architecture and Art and Design of Hunan Agricultural University, analyzed that if the water conservancy scenic area has a thousand people, it will be applauded or not, and it is necessary to take a differentiated development road according to the characteristics of each water conservancy scenic area.
The single attraction is also a "hard injury" that restricts the "money" scene. During the interview, the reporter found that many water conservancy scenic areas can only simply look at the mountains and water, and tourists cannot stay.
Zhijiang and Hepinghu Water Conservancy Scenic Area is located in Zhijiang Dong Autonomous County and does not have an advantage in geographical location. However, the scenic area connects the surrounding Longjin Wind and Rain Bridge, Tianhou Temple, Wanhe Drum Tower and other attractions into a line, creating a net red scenic spot, tourists are not only willing to come, but also can stay.
"The water conservancy scenic areas in our province generally have scenery and development "money" scenery. Chen Wenping believes that after careful construction and reasonable planning and development, the water conservancy scenic area will achieve the effect of "eye-catching" and "gold-absorbing".