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Wen 丨 Bottle Qin
Editor丨Fireworks in the world
"Don't call me Hao Jian, it's more revealing of my character by calling it that."
This hilariously laughing sketch at the 2012 Spring Festival Gala was performed by an unknown team.
But no one could have imagined that this small team that no one knew about would be called the light of domestic comedy a few years later,
But when everyone thought that the domestic comedy industry was good, word of mouth plummeted.
He is the happy twist that produced domestic comedy works such as the Spring Festival Gala sketch "Helpless" and the movie "Charlotte Troubles".
When Happy Twist first appeared on the screen,
Shen Ma combination has brought countless joys to everyone,
The skits created by their team also contracted the laughter of the audience for a whole year.
Especially after Zhao Benshan withdrew from the Spring Festival Gala, people's expectations for the sketch shifted to Happy Twist.
Fortunately, the Happy Twist team withstood the test,
And successfully took the baton, creating "It is not naivety that defeats you, it is no shoes." " and a series of hot terriers.
Just when everyone is still immersed in the joy of happy twists,
A bombshell news came out: Happy Twist is about to come out of the movie.
Netizens have been talking about it, and many people have questioned whether the team that created comedy sketches can make a good movie.
Although movies and comedies belong to the entertainment industry, even movies starring many big stars are rarely widely recognized.
What's more, interlaced like a mountain, does a team that became famous by relying on comedy sketches have this strength?
However, these doubts turned to praise after the official launch of the film.
This movie is "Charlotte Troubles", and "Charlotte Troubles" also reached 1.77 billion at the box office.
Previous movies want to get good results,
Or invite celebrities,
Either huge costs on shooting and post-production.
But Happy Twist did not invite any traffic stars, and almost all of them used their own team's people.
This movie is also not a science fiction film or a story that is widely circulated and requires high royalties.
Low cost and high box office, Charlotte Troubles has been called a miracle in the Chinese film industry, breaking the box office record of domestic comedy films.
And this movie gave birth to many bridges that are talked about today,
For example, "brothers, dads call each other", "Ma Dongmei" and other burdens made the audience laugh one by one.
Happy Twist was also labeled as the light of domestic comedy for a while,
It can be said that through this movie, Happy Twist is completely popular all over the country.
Their theatrical path also opened, no longer limited to theater and sketches, but turned to a larger stage.
In 2017, Happy Twist launched another comedy-oriented movie "Iron Fist of Shame",
There are many similarities between this movie and Charlotte Troubles.
In terms of the color matching and plot of the poster, "Iron Fist" and "Troubles" can be called sister chapters.
Charlotte's troubled Charlotte travels back to high school
In the shy iron fist, Ma Li and Allen also crossed for soul exchange.
This makes everyone shout: how can there be a feeling of déjà vu?
But anyway, "Iron Fist of Shame" was finally able to win 2.2 billion at the box office,
It is also enough to prove that it is a good work.
Although it may be stained with the light of "Charlotte Troubles", the quality of the work itself is also an important part of the box office.
"Iron Fist" is also the same as "Trouble", which brings a lot of joy to the audience,
It also created many famous scenes that made people laugh.
The most well-known thing is that Shen Teng combines the Lion Roar Gong and Yiyang Finger in the play
Created a new meme: Here you go!
Happy twist eyes to see the movie was successful again, non-stop filming again, and in 2018 released the third comedy movie: "The Richest Man in Xihong City"
Perhaps with the foreshadowing of the first two films, the audience is full of confidence in the quality of Happy Twist's works,
And this movie did not disappoint all parties, not only the audience was happy to watch, but the data of the movie also exceeded everyone's expectations,
In the end, "The Richest Man in Xihong City" achieved a new box office high of 2.548 billion.
From the first film to the box office of 2.5 billion, successive successes are being declared
Happy Twist has successfully supported the sky of Chinese comedy movies.
And the starring actors of these movies: Shen Teng, Ma Li, Allen and others also quickly became popular all over the country.
Become a new generation of hot film and television stars.
But just when everyone thought that the "Amateng" group would insist on giving everyone a hilarious work.
The public opinion turmoil of the three is also intensifying, first of all, someone found Shen Teng alone in the filming of variety shows and other movies.
First of all, Shen Teng participated in the variety show "Ace to Ace" and Jia Ling formed a "stage pillar" group,
The two also participated in many activities together and were dubbed by netizens: the most funny CP.
Ma Li and Allen looked tepid compared to Shen Teng.
Although the box office of the movies starring Ma Li has exceeded 10 billion,
But the audience's impression of her still stays on the Spring Festival Gala sketch and several characters who have previously cooperated with Shen Teng.
As for Allen, although he has always been active in the sketch world
But the big spring in "Charlotte Troubles" became a label he couldn't get rid of.
The humble appearance was jokingly called by netizens: other people's fools don't act like it, and Allen's fool doesn't look like acting.
Compared with Shen Teng, Ma Li and Allen's development is not satisfactory.
Netizens also commented: If you want to see whether Happy Twist's work is good or not, just check its content.
And the content refers to the proportion of Shen Teng's role in the play.
So there are also many people who complain: Shen Teng's absence of happy twists, it feels less funny.
This is only one of the hidden dangers behind the popularity of happy twist, I don't know if it is the exhaustion of inspiration or the sweetness of fame dividends.
In the following years, the Happy Twist team launched more and more film works,
"Li Cha's Aunt", "Warm Hug", "Super Family" and so on.
But with so many works, there are no masterpieces as popular on the Internet as "Charlotte Troubles" and "The Richest Man in Xihong City".
At the same time, several movies in which Shen Teng participated received a good response.
The most intuitive are "This killer is not very calm" and "Hello, Li Huanying" with high content
It got 2.621 billion and 5.413 billion at the box office, respectively.
But when the content is low, such as "Li Cha's Aunt", "Half a Comedy" only received 600 million and 100 million box office.
Such a big gap, in addition to whether Shen Teng is the starring actor of the play, it is inevitable that there is a suspicion of happy twist gnawing the old book.
After comparison, fans found out,
Happy Twist's script is basically placed in an overhead world, creating laughs through various jokes.
Most of the scripts are adapted and recreated by the story, and even some content:
It's illogical, the story is clichéd, it's not new.
Such a creative attitude fans will naturally not buy it, and this is also the beginning of a happy twist word-of-mouth rollover.
In addition, excessive consumption Shen Teng makes fans feel deceived, which is also one of the reasons why Happy Twist's word-of-mouth overturned.
For example, the recently released movie "Super Family", before the release, took a lot of clips starring Shen Teng as publicity.
This makes many Shen Teng's fans feel that Shen Teng is also an important character in the play.
But when they arrived at the theater, they found that Shen Teng was not the starring actor, and there were even only three scenes in the whole play
This made fans who watched Shen Teng feel fooled.
In fact, the rollover of happy twist word-of-mouth is not irreparable, they only need to change the usual routines and strengthen the quality of the work.
In 2022, "Walking on the Moon Alone" was the hope of saving the reputation of happy twists.
Although the film still belongs to the category of comedy, it is a small step towards science fiction.
Just such a small change, Walking on the Moon alone has a box office of 3.1 billion.
The movie "Walking on the Moon Alone" is very different from Happy Twist's previous works, and the play is not only a personal joy and sorrow.
Walking on the Moon Alone also This drama sublimates the theme to: small self and big self, death and survival, equality and mutual love between species.
Not only witty and humorous, but also far-reaching. Let the audience ponder in joy and shed tears in comedy.
It's a pity that Happy Twist did not seize this opportunity and did not go further on the road of change.
This success was like an adrenaline shot, it just got everyone excited for a while
Soon, Happy Twist embarked on its road of word-of-mouth overturning.
Less than two months after the broadcast of Solo Moon, Happy Twist began to adapt the story again and launched the movie "Brother, Hello"
The box office of this movie can be said to be quite bleak compared with "Hello, Li Huanying", just over 500 million,
More importantly, the reputation of "Brother, Hello" is very poor,
This made everyone's good impression of the happy twist that had just risen a little more wearing.
The tenfold box office gap also tells Happy Twist one thing: the audience is not buying it for random adaptations, and you must make good works with your heart.
But at this time, Happy Twist was still intoxicated by the success of "Walking on the Moon Alone", and even regarded making movies as an investment,
I think that "Walking on the Moon Alone" has made a lot of money, and the results of "Brother, Hello" are a little worse and acceptable.
And this time, the overturn of the super family, can wake up Happy Twist and let it know that the audience is not fooled at will.
Can Happy Twist not forget the original intention, return to the original mentality, polish each work,
Bring joy to friends who love happy twist flowers.
Happy twist, it's time for you to wake up!