Beautiful August, with wine as the medium, two-way rush, Gu Beichun's "going out" strategy has added a new journey! On August 9th, Zhang Hongchang, deputy secretary of the Party Committee and general manager of Gubeichun Group Co., Ltd., and his entourage walked into the developed flour group to carry out the learning and exchange activity of "famous wine into famous enterprises", continue friendship, seek common development, and inject new vitality into the brand development of Gubeichun through this cross-border exchange. Xu Shanyuan, chairman of Developed Flour Group Co., Ltd., Dong Jinlu, Lv Zhengxin, executive presidents and other business leaders, warmly received Zhang Hongchang and his entourage and accompanied the event.
At the beginning of the activity, Gubeichun Group and his entourage went deep into the modern production workshop and product exhibition hall of the developed flour group, listened attentively, looked carefully and remembered carefully. When walking to the production area on the west side of the factory, the five big characters of "hope for development" embedded in the production workshop buildings made everyone's eyes shine.
This leading enterprise that processes nearly 3 million tons of wheat and produces 200,000 tons of various foods every year, the modern production workshop is spotless, and there is no dust and dust in sight. Dozens of world-class Swiss and Italian flour production lines are working day and night, computer automation controls the operation of the entire equipment, non-infectious robot operation, machine and photoelectric integrated sterilization, impurity removal, people and food isolation from each other... There was hardly a single figure in the entire workshop, which gave Gu Beichun and his group of 5 people a deep shock, all of them praised.
After that, the two companies watched the promotional videos of the two companies and had a discussion and exchange. The two sides introduced and shared their respective enterprise conditions, development history, business models, management ideas, product quality and other aspects. The two sides said that through the discussion and exchange, they exchanged historical development, corporate culture, business wisdom and management ideas, felt the multi-angle thinking mode and cross-industry knowledge collision, and conducted in-depth discussions on future development and cooperation methods, so as to empower each other's linkage and cooperation.
At the symposium, Xu Shanyuan first expressed a warm welcome to the leaders of Gubeichun Group and thanked Gubeichun Group for its long-term concern for the developed flour group. Xu Shanyuan mentioned, "For a long time, our two companies have been geographically adjacent and have similar industries, and the friendship is deep. Today, I watched the promotional video of Gubeichun Group and had a deeper understanding of the development of the enterprise and the concept of ecological winemaking. Over the years, Gubeichun's insistence on brand and quality coincides with developed flour, and we are all conscientious national enterprises! ”
Xu Shanyuan said that as a large-scale joint-stock grain enterprise group with a full high-quality industrial chain from field to table, Developed Flour has always regarded improving product quality and product innovation as the basic concept of steady development of the enterprise. Developed flour and Gubeichun have similar concepts in brand and quality, and it is believed that with the subsequent in-depth docking and exchanges, it will further promote the integration of cultural concepts between enterprises and the complementary advantages of resources, and better realize the development situation of joint cooperation in the future and mutual benefit and win-win.
Zhang Hongchang said that coming to developed flour today is also a very rare learning opportunity for us. Developed Flour Group is a local flour processing enterprise with nearly 30 years of development in Dezhou, and has developed into the largest flour processing enterprise in Shandong Province, one of China's top ten grain processing enterprises, and a national key leading enterprise in agricultural industrialization. At the same time, as a "national food emergency security enterprise", it has been giving full play to its role in ensuring supply and stability and contributing to national food security. Just during the visit, we saw that scientific and technological innovation promotes the development and upgrading of enterprises, and the automated production process not only saves production costs, but also improves the stability of the process, escorting food safety.
Zhang Hongchang said that after more than 70 years of operation and precipitation, Gubeichun has established a good reputation in the industry and has been highly recognized by all walks of life, and the regional strong brand Gubeichun, Gubeiyuan, Guoyun and other series of liquor have a large number of fixed customer groups and good market reputation. Gubeichun Group and Developed Flour Group, as the leading brands in the liquor industry and flour processing industry in the province, and both local enterprises in Texas, have good brand and social influence. In particular, the products of both parties are closely related to people's lives, so we must vigorously promote the spirit of labor and craftsmanship, adhere to the red line of quality, and jointly protect the "safety on the tip of the tongue" of consumers. At the same time, Gubeichun and developed flour are both made in Texas and branded in Texas, and we hope that we can borrow from each other, complement each other's resources, and jointly make due contributions to the local economic development of Texas.
In the process of discussion and exchange, Gu Beichun's product quality, corporate culture and development plan were highly praised by the other party. At the exchange meeting, the two sides reached a consensus, established a strategic cooperative relationship and signed a strategic cooperation agreement.
After the event, the two companies held a gift ceremony. It is believed that through "famous wine into famous enterprises", Gubeichun can have in-depth exchanges with more well-known and excellent enterprises, establish a cooperation mechanism, and promote cross-industry integration and development.
Since the launch of the "Famous Wine into Famous Enterprises" activity, Gubeichun Group has successively entered well-known enterprises such as Taishan Sports Group, Hengfeng Group, and Mebaohe Fitness Equipment Co., Ltd., through the mode of communication and interaction, realized face-to-face communication with famous enterprises, reached the sharing of business model and management experience, broadened the vision and development pattern, and established stable strategic cooperative relations with many enterprises, laying a good foundation for brand development.
In recent years, in the face of the new situation and new trend of the domestic economy and liquor industry, Gu Beichun adhered to the working tone of seeking progress while maintaining stability, and achieved a good situation of "stable and orderly production quality, gradual improvement of scientific research level, steady improvement of marketing indicators, and substantial improvement of brand image". The sales index has maintained double-digit growth for six consecutive years, and the brand value of the enterprise has reached 14.879 billion yuan. As of the end of July 2023, various sales indicators have stabilized and improved, an increase of 11.78% over the same period of the previous year, and a double harvest of sales and word of mouth has been achieved.
■About the Developed Flour Group
Developed Flour Group Co., Ltd. is a (private) joint-stock grain enterprise, its business sectors include: high-quality grain base construction, flour, noodle production, milling technology research, various grain operations. The group has a number of subsidiaries and two scientific research institutions in Xiajin, Wucheng, Pingyuan, Zaozhuang, Liaocheng, Jinan, Weifang, Weihai and other places, namely Shandong (developed) Wheat Deep Processing Engineering Technology Research Center and National Wheat Processing Technology Research and Development Sub-center. At present, the group's wheat processing capacity is 9,000 tons/day, and the noodle processing capacity is 600 tons/day.
Developed flour group and products have successively obtained: China's top ten grain processing industry enterprises, national key leading enterprises in agricultural industrialization, national grain emergency security enterprises, China's good grain and oil demonstration enterprises, national poverty alleviation leading enterprises, national assured grain and oil demonstration project demonstration processing enterprises, social responsibility enterprises in Shandong Province, high-end brand cultivation enterprises; Developed Trademark was recognized as "China's Well-known Trademark" by the former State Administration for Industry and Commerce; The company's products have been identified as "China famous brand products", "China good grain and oil products", "Chinese consumer satisfaction flour", "green food", "assured flour" and "assured noodles". The group company has passed four system certifications, ISO9001 quality management system certification, ISO22000 food safety management system certification, ISO14000 environmental management system certification, OHSAS18001 occupational health and safety management system certification.
The Group always adheres to the values of "gratitude to the times, love the country and family, benevolence first, and benefit others first"; With the mission of "bringing health and happiness to more people with developed flour"; The development principle of "doing things with altruism and operating with benevolent heart", actively guiding farmers to plant high-quality wheat, ensuring their own high-quality, fresh and stable food supply while increasing farmers' income, conscientiously doing a good job in safe production, while effectively protecting the personal safety of employees, enhancing the sense of ownership of employees to improve labor efficiency, strictly abiding by the "Food Safety Law" while fully ensuring the safety of consumers' food, has been recognized by consumers and expanded market share. In the course of development, the seven indicators of production scale, sales revenue, employee income, enterprise profit, product market share, number of technological innovation, and the proportion of employees with bachelor degree or above have been increased year by year, and the comprehensive strength of the enterprise has been continuously enhanced.
The group always adheres to the business philosophy of "honesty as the foundation, righteousness for profit, pragmatic innovation, harmony and win-win", and honesty and trustworthiness as the foundation of its business; Take continuous product quality, continuous standardized management, and continuous brand building as the source of profit, do not do black things, and do not make ill-gotten money; With a down-to-earth mentality combined with the actual situation of the enterprise, continue to do a good job in system innovation, management innovation, product innovation, model innovation, and improve the vitality of the enterprise with innovation; To enterprises and suppliers, sellers, consumers, enterprises and employees, enterprises and society, enterprise development obeys environmental protection as the standard, to ensure that product quality meets or exceeds national standards as the bottom line of morality, to create national brands, guide consumers to healthy and rational consumption as their own responsibility, to maintain food security and protect the interests of consumers as the goal, to harmony and win-win as the principle of forging a century-old brand and creating a century-old enterprise. Constantly discover needs, meet needs, constantly improve themselves, and surpass themselves. After unremitting efforts, the company's products and technologies have always maintained a leading position in the domestic industry, the popularity and reputation of "developed" brand products have been among the best in the country, the products sell well, and the product sales and market share have increased year by year.