Recently, actor Zhu Hongqi has become a popular figure on a video website.
On August 4, he posted 8 videos in a row after entering the website, saying that he was raped by the Internet for shooting online loan advertisements, and netizens should not look for him, they should go to the advertising company and Party A, and he just acted according to Party A's requirements.
In the process of starting the live broadcast, Zhu Hongqi's remarks were criticized by netizens, and he posted apologetic videos in the late night of August 8 and the early morning of August 9, saying that he would not shoot bad advertisements in the future.
"Big brother of online loans" was complained by netizens
According to upstream news reports, the data shows that Zhu Hongqi, stage name: Hong Qi, a native of Changchun, Jilin, has participated in many film and television dramas and filmed many advertisements. Representative works include "Iron Evidence on the Spot", "Indelible Fan", "Xia Yinjian", "The Road at the Foot" and so on.
Zhu Hongqi was most criticized by netizens for a series of short video advertisements shot for a financial platform, in which he played an "online loan big brother", teaching people to borrow 150,000 yuan of reserve funds on the platform, the following are various scenes of his performance.
Scene 1: Migrant workers take their mother on a plane, and her mother is uncomfortable and wants to vomit, and the flight attendant tells that the upgrade will be better, but the cost is 1290 yuan. When the migrant worker was worried about running out of money, Zhu Hongqi used the migrant worker's mobile phone to borrow 150,000 yuan on a financial platform, and emphasized that "the daily interest rate of 10,000 yuan is 1.9 yuan, and a bottle of water is not expensive", and people next to him asked how to borrow it.
Scene 2: Still the migrant worker, claiming to take his mother to the big city to see a doctor, but he couldn't afford to buy a 36 yuan package. Zhu Hongqi stepped in again and helped lend 150,000 yuan in reserve, this time declaring: "The daily interest rate of 10,000 yuan is 1.9 yuan, and it is not as expensive as a brine egg." ”
Scenario 3: A migrant worker who takes his mother to a big city to see a doctor wants to stay in a hotel, and the cheapest room costs 700 yuan. When the migrant workers hesitated, Zhu Hongqi once again helped lend 150,000 yuan in reserves, saying that "the daily interest rate of 10,000 yuan is 1.9 yuan, and a bottle of drink is not expensive."
In his advertisement, Zhu Hongqi advised "migrant workers" to apply for online loans
This series of online loan advertisements filmed by Zhu Hongqi was jokingly called by netizens "5 minutes to flicker 750,000 yuan in arrears", which was criticized by many media at that time.
People's Daily questioned whether "encouraging migrant workers to borrow online loans" was a performance
Has been in several advertisements
Play as a variety of experts
In addition to online loan advertising, Zhu Hongqi has played various experts: in an advertisement for a prostate treatment device, Zhu Hongqi acted as a technical development consultant for the manufacturer of the treatment device. He was introduced as "a total of 2,029 customers visited over the years" and was known as a "health messenger", and he also talked about the product in various ways.
Zhu Hongqi plays a medical device expert
In another eye patch advertisement, Zhu Hongqi became an eye patch expert again, and released a proud statement: "I don't evaluate other people's eye patches, but I really haven't served anyone who makes eye patches." ”
Zhu Hongqi plays "eye patch expert"
Nie Weichang, a practicing lawyer in Chongqing, believes that the series of online loan advertisements in which the actor surnamed Zhu participated, fictional scenes such as migrant workers' loan upgrades, staying in hotels, and eating are obviously out of touch with reality and will mislead consumers.
What should consumers do if they see Zhu Hongqi's advertisements and are deceived because of this?
Lawyer Nie Weichang suggested that according to Article 55 of the Law on the Protection of Rights and Interests of Consumers, if a business operator fraudulently provides goods or services, it shall increase the compensation for the losses suffered by the consumer at the request of the consumer. If a consumer is misled after seeing the advertisement of the actor surnamed Zhu and suffers damage to the purchase and use of the relevant product, he can sue the court and demand that the seller bear the liability for compensation.
For shooting bad ads
Send a video apology
On August 4, Zhu Hongqi himself sent a video response, "The advertisement is for the advertising company, and the advertising company takes over Party A's work, Party A may be a lending company, a financial company, an education department, an educational institution, and so on." Any product will be advertised, so it doesn't make any sense for you to abuse an actor online. Actors are vulnerable groups, actors are only responsible for acting, you seem to be the wrong target of online violence, so I advise everyone to recognize the target and don't randomly go to the Internet to abuse anyone. ”
A few days later, Zhu Hongqi was criticized by netizens in the live broadcast, and posted a video late at night on August 8, saying: "I try not to accept these bad ads in the future, and I decided to apologize." In the future, you must be strict with yourself in the process of receiving films, and some bad ones must not be accepted. ”
In the early morning of August 9, he said in a new video: "After reflecting on it, I did take over a lot of bad advertisements, which caused a great impact on myself, and I should be scolded." Then apologize, apologize to the majority of netizens, and never accept such bad advertisements in the future, more positive energy advertisements, positive energy film and television drama works. ”
Zhu Hongqi sent out an apology video
In this regard, many netizens believe that there is obviously a suspicion of defrauding consumers.
Shoot bad ads
Don't blame netizens for criticizing
Advertisements that fabricate various identities obviously meet the characteristics of false advertising, and the intention of deceiving and misleading consumers is obvious. The Advertising Law stipulates that endorsements of goods and services shall be based on facts, and endorsements that are known or should be known to be false shall be punished. If you know that it is false, you have to "perform" to help businesses deceive consumers, which is illegal in itself, no matter how you skim it.
The Internet has a memory, and there are a lot of bad advertisements, and these "bad traces" are not easy to eliminate. Zhu Hongqi's "bad deeds" have not disappeared, so he jumped out and claimed to have encountered online violence, and then started a live broadcast. I don't know if his so-called "Internet violence" is hyped for the follow-up live broadcast? But no matter what, if you have those "previous convictions" and want to eat the dividends of live broadcasting, don't blame the criticism of netizens. As some netizens said, "I knew it when I was shooting, I smiled when I divided my money, and I wanted to pick myself up when something happened, is it possible".
Source: Beijing Daily (ID: Beijing_Daily) Comprehensive upstream news, elephant news, people's daily
Process Editor: U060