Case Study|" Seventeen Seventeen”
The "vanilla" and "rose" variants have been carefully selected to reflect the beauty and richness of Indonesian nature.
Vanilla is derived from the soft and fragrant vanilla bean, which symbolizes warmth, comfort and luxury. On the other hand, "Rose Blossom" brings a beautiful and elegant rose scent, symbolizing beauty, love and wealth.
Both variants reflect the beauty of Indonesian nature and invite consumers to experience the charm and charm of the natural world in every drop of "Seventeen Seventeen" perfume.
The brand name "Seventeen Seventeen" or "17.17" has a strong meaning. The twin figures symbolize miracle, perfection, and interconnectedness.
In Indonesian culture, double numbers are considered a symbol of luck and possess spiritual power. The simple and atmospheric packaging is very in line with the brand's tonality
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DESIGN by 1717
Design Case Sharing|Offensive Sharing Learning|Prohibition of Misappropriation and Commercial Commerce
Packaging design, brand design, visual creativity
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