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Text|Qingyu
Editor|Situ Ye
Talking about the outstanding graduates of Peking University who coexist with beauty and wisdom, it is bound to talk about CCTV host Li Sisi.
There are many labels on her, including Peking University talents, the youngest Spring Festival Gala host, Dong Qing's successor, CCTV female façade, etc.
But there is no doubt about Li Sisi's hosting ability, her hosting style is clear, the image is decent, and people are like a spring breeze.
She stood on the stage of CCTV's literary and art hosting, which is a gorgeous landscape.
But many people found that Li Sisi seemed to be "marginalized".
Did something happen to Li Sisi?
01 The proud daughter of heaven, unparalleled talent
Speaking of Li Sisi, many people must sigh at her talent.
She is bathed in a high-quality homeschooling environment, and her talent can be seen from her what is confident without conceit.
Many people have difficulty determining where they are going in the future when they graduate from college, so they can only follow the flow, but Li Sisi identified the hosting industry at a young age and put a lot of effort into it.
In his freshman year, Li Sisi chose to participate in CCTV's three host challenge programs with his enthusiasm and grass class hosting experience accumulated in early years.
To everyone's surprise, she won eight championships in one go, was praised as the first person to guard the show, and she also successfully knocked on the door of the media industry to welcome her own era.
Perhaps, Li Sisi is what we often call "God chasing and feeding".
In 2006, Li Sisi summed up his experience and chose to participate in the CCTV host variety show selection competition according to his personality characteristics and hobbies, and won the third place in one breath.
When she graduated from college, Li Sisi got the business card of CCTV intern, and it can be said that when others covered their heads and explored, she fiercely grasped the key to the success of the host's career.
Since then, Li Sisi has entered the career dividend period, and she has become the host of the main venue of the ninth Spring Festival Gala.
She can be seen in large-scale galas such as "Echo Outlook", "Yi Shang China", "I Want to Go to the Spring Festival Gala", May Fourth Youth Day, etc., and her hosting performance is also remarkable, and she has successfully taken root in the hearts of the audience.
Not only that, but she is also a dancer full of mysterious charm.
In August 2021, she successfully made many post-90s viewers become fans.
On the stage, Li Sisi's dress is refreshing, and her smile is moving.
Facing the CCTV death scene, she confidently performed a beautiful dance with the accompaniment of music, showing the other side in the best way.
That night, Li Sisi's "left-handed bright moon" directly became the number one hot search on Weibo.
The audience's impression of her began to change, she may have been a dignified and atmospheric CCTV anchor, and now she is a versatile treasure girl.
She was once again deeply remembered by the audience for her perseverance, perseverance and hard work, and people slowly separated her from Dong Qing and began to pay attention to her unique charm.
02 One move is careless, falling to the bottom
In 2022, the frequency of Li Sisi's appearance on the literary and artistic type CCTV stage has decreased visibly, and in April, she officially said "goodbye" to the program "Echo Loud" with many years of relationship.
The host of the 2023 CCTV Spring Festival Gala, Li Sisi, did not appear, and the audience found that Li Sisi, the former little flower dan, had faded out of the CCTV stage for a long time, and online news was flying.
The news that Li Sisi was forced to leave the CCTV hosting stage due to various unspoken rules also often rushed to the hot search, and many people "held grievances" for Li Sisi and suspected that CCTV was "making trouble".
Some people say that she married a powerful and rich 60-year-old man with the high-end platform and talent of CCTV and became a fertility machine.
Some people said that she did not resist the various temptations and pressures in front of her, and "made mistakes" and was banned by CCTV.
No matter how the public speculates, Li Sisi and CCTV have not appeared to say, and the authenticity of these news needs to be verified.
But one thing is certain, that is, Li Sisi did not marry a rich old man, but tied the knot with his first love in college.
Nigmat, who is also a famous mouth of CCTV, once said that Li Sisi and her husband had a very good relationship, and the two met each other on campus, and then successfully entered the marriage hall and had two sons.
So, why did Li Sisi, who has a certain audience base, suddenly fade out of the CCTV hosting stage?
Judging from the various life videos uploaded by Li Sisi and the recent actions of CCTV literary and art programs, the possibility of her resignation from CCTV can be temporarily ruled out.
There is a saying that Li Sisi lost in the white-hot competition of CCTV female anchors.
In recent years, CCTV is very determined to improve the political quality of the host team, especially CCTV has a group of senior hosts have been retiring one after another, CCTV must take various effective measures to cultivate a new generation of forces, force the host team to improve competitiveness, and can also take the opportunity to tap potential talents.
In fact, to enter the CCTV hosting stage, market reputation, audience attitude, and traffic base are also very critical.
In the era of multi-new media, the audience has put forward high labeling and high requirements for CCTV's hosting theme and host team, especially the private life and word of mouth of the anchor.
Just like Kang Hui, Dong Qing, Sa Bening, etc., they appear on new media platforms such as Weibo very frequently, and there are many iron fans and tap water.
And Li Sisi, as the pillar of the female anchor of CCTV, has talent, appearance and topic, and her frequency of appearance on the new media platform is not low.
On the Internet, there are many rumors about Li Sisi, which will affect her popularity to a certain extent, and also make CCTV question her market reputation.
In addition, the CCTV stage can be described as a global attention, and having a dignified and generous facial image is definitely a plus.
Just like Dong Qing, in addition to her literary heritage, hosting skills and typhoon Taifan, her "Guotai Minan" face is also a plus.
Li Sisi's image of five views is not beautiful enough, but not atmospheric enough.
These may be the reasons why Li Sisi still failed to turn around against the wind in the critical stage when his predecessors abdicated and the newcomers were not yet in power.
I have to say that in terms of aura, audience popularity, etc., Li Sisi still has a certain gap compared with Kang Hui, Sa Bening, Dong Qing and others.
At the beginning, she was able to continue to appear on the stage of the CCTV Spring Festival Gala because she had a unique advantage, she was one of the few young female anchors in the stage who could support the big scene, and the CCTV host team needed talents of different ages.
Since the 2019 CCTV Host Competition, a wave of post-90s female hosts have joined the CCTV competition bureau, such as Wang Jianing and so on.
They are also screened by the CCTV recruitment team from thousands of troops, and have experienced many large-scale challenges, whether it is hosting ability or psychological quality, they all have the power to fight with Li Sisi.
Coinciding with CCTV's launch of emerging host training activities, the popular programs originally entrusted to Li Sisi were handed over to newly promoted female hosts in recent years.
Perhaps, because Li Sisi did not "think of danger in peace", once the opportunity is given up, it is difficult to recapture it, and moreover, the host of the phenomenal program does not mean to change.
If the frequency of appearing in the hearts of the audience is getting lower and lower, Li Sisi's core competitiveness is bound to be greatly impacted.
And Wang Jianing and others should not be underestimated, their hosting performance in the past year is remarkable, and the market is gradually accepting them.
However, after all, Li Sisi is a person who competes on the same stage with Dong Qing, Kang Hui and other famous mouths, and although her audience base is not as good as Kang Hui and others, she should not be defeated by new female anchors so easily.
What's more, the old face of Li Sisi has also witnessed many unforgettable histories, and she has accompanied a generation to make countless choices.
Therefore, people began to attribute the reason to Li Sisi's family.
03 Return to Family Start anew
Li Sisi and her husband's marriage is a strong union, both graduates of Peking University, Li Sisi's husband's knowledge and talents are also outstanding.
But he chose to be the man behind Li Sisi, understanding and respecting Li Sisi's choice.
Take the initiative to give up your career, accompany the growth of young children, bear the pressure behind it, support a home for Li Sisi, so that Li Sisi can have the time and energy to bear the pressure of CCTV hosts and shine on the CCTV stage.
Li Sisi, who has experienced strong winds and waves, chose to return to the family at the critical stage of his sons' study, take over the heavy responsibility of her husband, so that her husband has time and energy to show his talents and talents and achieve a career, which is not impossible.
Some netizens also made this suspicion, believing that Li Sisi's fade out was to have more energy to take care of the family, which was recognized by Li Sisi himself.
As soon as Li Sisi's praise came out, reports on Li Sisi leaving CCTV because of his family came out frequently, and many people regretted that such an excellent female anchor of CCTV would become a "housewife".
But Li Sisi let us see her love for the hosting industry, and she also proved with practical actions that she is still the talented woman of Peking University who persists in forging ahead for her ideals.
In 2023, Li Sisi made a surprise appearance in the CCTV old story channel "Road to Innovation".
Many people may not know the CCTV program, the old story channel is actually a paid channel program of CCTV, facing the paid group, the broadcast theme is biased towards historical themes, and the characters interviewed are also titans from all walks of life.
In this show, Li Sisi's demeanor is still the same, and she can't see the panic of being "marginalized" in the past year, and her hosting skills are still online, far beyond ordinary female anchors.
Li Sisi's appearance on the "Old Story" channel does not mean that she re-enters the main stage of CCTV, in fact, the host of the Old Story Channel is mostly through secondment channels, and temporary appearance is essentially different from the resident program.
However, we have reason to believe that even if he walks slower, Li Sisi can move from the edge to the center stage.
04 Conclusion
Sometimes, the turning point in life comes from a choice.
Perhaps Li Sisi chose to retire and take care of his family due to personal reasons.
Perhaps she lost in the white-hot competition of female anchors, and she could only change tracks.
But in any case, Li Sisi did not give up the rivers and mountains she had built, did not give up the anchor industry, and maybe one day, she will stand on another peak and meet us.