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Internet celebrity Er Donkey posted a picture of a deposit of 6.8 billion yuan in a live broadcast, claiming that it could only withdraw 200,000 yuan a day, and it would take more than 100 years to complete it, which caused controversy among netizens.
As an Internet celebrity with tens of millions of fans, the money earned by the second donkey in a short period of time is equivalent to the income of ordinary people for a lifetime, which makes people wonder about the source of their wealth, whether they are showing off their wealth or making up lies to create a persona to become the focus.
When Er Donkey entered the Internet celebrity circle, he thought that only his appearance could gain the love of fans, but with the birth of other excellent Internet celebrities, he changed his concept and attracted tens of millions of loyal fans by relying on his ability to speak well and unique live broadcast methods, and the sales of live broadcast goods have always been quite high. His success proves that online platforms offer ambitious young people a lot of room to grow.
However, the posting of a picture of 6.8 billion yuan in deposits raised doubts. Netizens believe that this behavior may be for hype and get more traffic, and the words of the second donkey are difficult to believe.
The profiteering trend in the influencer industry has led some people to deliberately fabricate lies to attract attention and exchange money by showing off their wealth. The second donkey may be used to create a rich image, but once the lie is exposed, it may cause him to lose the support of fans and become a "passing Internet celebrity".
When the online celebrity live broadcast was on the rise, the second donkey seized the opportunity to become an Internet celebrity and led his family's success in the field of live broadcasting.
His bold, cheerful and sincere Northeasterner character has won the support of fans. However, the platform's strict investigation led to the ban of the accounts of the two donkeys' families, destroying the tens of millions of fan accounts they had painstakingly operated.
On the surface, this may seem like a ban caused by platform rules, but in reality, things are not simple. Some netizens claimed that most of the products sold in the live broadcast of Erdonkey were fakes, and the return procedure was difficult, which also led to a storm of public opinion.
Other Internet celebrities may be unharmed when they encounter similar situations, but Er Donkey is in a situation of ban, perhaps because of his inappropriate behavior during the live broadcast.
In the live broadcast, the two donkeys often spread negative information in the name of sales. He openly mocked the wives of other Internet celebrities, disrespected the great identity of his mother, let his apprentices make fun of other girls, and used vulgar swear words without any cover. This kind of words and deeds violate the rules of the platform, and even more contrary to the bottom line of morality, causing dissatisfaction and resistance from many netizens.
While other Internet celebrities have adjusted their live broadcast content and abided by the rules, Er Donkey continues to be full of dirty words and insists on not changing. This has caused more dissatisfaction among netizens, and there is a sharp contrast between positive energy and negative information on the Internet.
In the new generation of Internet era, ordinary people have become Internet celebrities through the Internet, "two donkeys" have always been good at capturing the psychology of netizens like to "hunt curious and make fun", in order to attract more audiences, he unscrupulously caters to this mentality, and even challenges the rules of the platform and makes some behaviors that violate the bottom line of morality.
His vulgar and negative energy did not win the favor of netizens, on the contrary, netizens published doubts about his false propaganda and selling fake goods through the comment area, which also attracted the attention of the platform's officials.
With the strengthening of supervision in the Internet live streaming industry, many Internet celebrities have begun to adjust their live streaming style and shift to delivering positive energy and real content. However, in order to maintain high popularity and attention, Er Donkey chose to target another big Internet celebrity, "Brother with goods" Simba. He taunted, slandered and even abused Simba on the live broadcast.
Simba's fans expressed strong dissatisfaction with Erdonkey's behavior and reported it to the platform, believing that Erdonkey's insults to Simba should be strictly investigated. Perhaps unexpectedly, the second donkey suddenly apologized to Simba during an opening broadcast.
It turned out that the platform conducted a strict investigation into the company to which the second donkey belonged, forcing the second donkey to restrain its behavior, and even reduced the frequency of live broadcasts from once a day to once a week. Although it seems that the report by Simba fans played a role, in fact, the platform's serious handling of violations is the main reason.
However, soon after, Erdonkey's live broadcast account was completely blocked, making people wonder whether the platform had tighter rules and controls on him. While influencers can bring huge benefits to platforms, platforms must also maintain a bottom line in management and not allow them to violate the rules.
This incident made us realize that although the Internet platform puts the interests first, the platform also has the responsibility to seriously deal with the behavior of Internet celebrities, especially those involving violations and moral bottom lines.
Internet live streaming platforms need to provide users with a healthy and positive online environment where excellent content stands out, rather than allowing vulgar and negative content to flood. Internet celebrities should also consciously abide by the rules of the platform, adhere to the bottom line of morality, influence the audience in a more positive way, and become positive energy communicators of society.
The experience of the Internet celebrity Er Donkey shows us the light and shadow of the Internet celebrity industry. He has successfully attracted a large number of loyal fans with his eloquence and unique live streaming method, demonstrating the earning potential and opportunities of the influencer industry. However, as his flaunting of wealth and false propaganda were revealed, his online image was damaged, which eventually led to the ban of his account and becoming a former Internet celebrity.
While pursuing online dividends, influencers must stick to the bottom line and remain honest and authentic. False flaunting of wealth and false propaganda will not only hurt the reputation of the influencer himself, but also mislead and harm the general public.
At the same time, the platform's management of influencer behavior is also particularly important. Strengthening supervision and seriously handling violations can maintain a good network environment and order, and protect the rights and interests of the majority of users.
The development of the Internet celebrity industry is inseparable from the support and recognition of fans. Therefore, as an Internet celebrity, you should pay attention to transmitting positive energy, actively convey positive values to the society, give back to fans with a good image and content, and contribute to the healthy development of Internet culture.
Finally, it also reminds ordinary users to maintain rationality and judgment on the Internet, do not blindly worship Internet celebrities, and distinguish and think about the information they see. Only by jointly creating a good network environment can we enjoy the fun and convenience brought by the network, and at the same time avoid potential negative impacts.