According to the Jiangsu public news channel "News 360", is an ordinary food really "able to help improve immunity and help improve underlying diseases"? A health food is actually a "cardiovascular and cerebrovascular luck star" and "the king of anti-cancer". Will you believe that? Some people really believe it! Nanjing Yuhuatai District Market Supervision Bureau previously received complaints from the public, saying that a food store organized classes for the elderly, sold health care products, and some products also claimed to have anti-cancer and other effects, and there were elderly people in the home who bought a product called Ganoderma lucidum spore oil at a price of 690 yuan a box.
["Anti-cancer" Ganoderma lucidum spore oil and beverages that can improve underlying diseases are suspected of false propaganda]
After receiving the complaint, law enforcement officers came to the food store for inspection, and found that the store was hidden.
Yang Lei, director of the Banqiao Branch of the Nanjing Yuhuatai District Market Supervision Bureau, said that the outside of the store is a normal food store, with shelves and a variety of local souvenirs; but the one inside is the venue for organizing classes for the elderly, with about twenty chairs.
After investigation, the so-called services of shop operators are mainly to give lessons to the elderly and promote health care products. Law enforcement officers found a product called "Ganoderma lucidum spore oil" in the store, which was the same product as the product complained about by consumers. Law enforcement officers also found notes made by operators at the scene, the content of the notes is very exaggerated, it is written on the cardiovascular and cerebrovascular lucky star, heart disease savior, diabetes buster, anti-aging king, anti-cancer king, but also wrote that astronauts, leaders are eating Ganoderma lucidum spore oil ... These contents clearly have an element of false propaganda.
Law enforcement officers judged from the blue hat on the packaging that this Ganoderma lucidum spore oil is just an ordinary health food. The Advertising Law clearly stipulates that advertisements for health food must not contain content that indicates efficacy, involves disease prevention, therapeutic functions, etc. There is also a snow lotus complex peptide, 399 yuan a box, the operator declared to the elderly that "can help improve immunity and help improve the underlying disease." However, this is only a common food category of solid beverages, and it is also suspected of false propaganda.
Article 18 of the Advertising Law stipulates that advertisements for health food shall not contain the following contents: (1) assertions or guarantees of efficacy and safety; (2) involve disease prevention and treatment functions; (3) claim or imply that advertising products are necessary for health protection.
【Taoke routine: key customers over 60 years old, speech publicity "exquisite"】
Law enforcement officers retrieved their internal learning materials from the business's computers, including how to develop customers and how to enter the community and enter the property. These routines of opening up customers are really one set after another.
According to Yang Lei, the staff of this store will distribute leaflets in the surrounding communities, bus stations, vegetable markets and other places, mainly to attract the elderly over 60 years old to their stores to consume. They also have a set of guidelines, how to communicate with the elderly when handing out leaflets, in the process of speaking, they will screen the elderly who are publicized, and register the contact information of the elderly, add WeChat friends and so on.
After investigation, this store has accumulated 570 elderly members in half a year, and the operator also recommends that the elderly buy products according to the "treatment course", and some one-time purchase amounts up to several thousand yuan, or even tens of thousands of yuan.
【Fine of 50,000 yuan Illegal shop has been shut down】
In addition, law enforcement officers found that the use of the national flag and the image of military personnel in business activities also clearly violated the relevant provisions of the Advertising Law. At present, the market supervision department has completely shut down the store and imposed a fine of 50,000 yuan on the operator.
Remind the elderly that in the process of consumption, pay attention to identification, especially this form of organizing the elderly to concentrate on classes, it is more likely to appear false publicity, induce the elderly to buy products at high prices, you have to pay attention. In addition, once the children find that the elderly in the family have been fooled, they should report to the local market supervision department as soon as possible.
Jiangsu TV reporter / Dong Wen Xie Jian Editor / Hu Chao
(The copyright of this article belongs to Jiangsu Provincial Radio and Television Station, please indicate the source when reprinting)