JOC3 This 100W, I XXX is bound to get!
I believe that in the past few days, many netizens have seen this cheer from Golden Shovel players in all corners of the Internet.
On July 6th, the 3rd Golden Shovel Battle Open (hereinafter referred to as "JOC3"), the highest level of competition officially sponsored by "Golden Shovel Battle", officially kicked off.
This year's JOC3 has added the "Golden Shovel Open Pinnacle Track" to the game, which is also the first e-sports event opened to all players in "Golden Shovel Battle", and the participation method without threshold allows players to complete one-click participation in the game. Since the start of the competition, online shovel players have set off a boom of "posting event records", and "competing for millions of prizes" has become the focus of major players.
(On Weibo, players are constantly discussing event rewards and promotions)
What kind of esports event is JOC3, and can it attract so many players' attention after the start of the event? To answer this question, we have to start with the unique ecological construction idea of "Golden Shovel Battle".
Innovative gameplay supports the digital chess track
In May, Tencent released its financial report for the first quarter of 2023. In the financial report, the performance of "Golden Shovel Battle" was eye-catching, with a year-on-year increase of 30% in the first quarter, and the average daily active users in April exceeded 10 million, a record high. This is also the second time that Tencent has released the average daily activity data of its products after many years.
In addition, in the App Store, "Golden Shovel War" has dominated the top position of the App Store card (free list) since its launch. Moreover, 3.61 million people scored an average of 4.7 for "Golden Shovel Battle".
(Image source: App Store)
Combined with the performance in Tencent's earnings report and market data feedback, it can be seen that the popularity of "Golden Shovel Battle" among the player group is high. What is more noteworthy is the high stickiness between the product and the player behind the growing daily active volume of 10 million players.
Game Gyro believes that the key to the success of "Golden Shovel Battle" in the digital chess track, to a large extent, relies on the long-term boutique operation strategy of the product and innovative attempts, and has gained a considerable group of high-sticky players, showing great tension vitality.
For example, "Golden Shovel Battle" will carry out a small season update every three months, modifying some of the game's games and bonds; A major season update takes place every six months, and all games and bonds will be remastered. The high-frequency iteration of version content continuously refreshes the gameplay, and also effectively mobilizes the enthusiasm of players to participate.
In addition, on the basis of conventional gameplay, this year's "Golden Shovel Battle" has also successively launched a variety of gameplay modes such as Heaven's Chosen Lucky Star, 4V4 Red and Blue Battle, Wishing you prosperity, and Matchless Hundred Battles to meet players' needs for different gameplay experiences. For example, in the "4v4 Red and Blue Battle" mode, the winning side who shares the health of teammates can teleport support teammates to meet the player's team social experience.
("Golden Shovel Battle" 4V4 Red and Blue Battle Mode)
"Matchless Hundred Battles" is to delete the draft and wild monsters, only retain the PvP link, 100 players participate in the game at the same time, the game starts with 3 health points, when the health points go to zero, the game ends. This mode of fighting each other and picking one out of a hundred miles is obviously more in line with players who have a demand for strong competition.
("Golden Shovel Battle" unparalleled hundred battle mode)
Importantly, "Golden Shovel War" does not directly compress the game progress and seize fragmented time in the player's life because of the characteristics of the mobile terminal. Instead, it is based on constantly iterating version content, listening to players' needs, innovating new gameplay, constantly strengthening the strategic game fun of digital chess, and achieving close communication with players.
The culture of chess is integrated into the life of players
With the cooperation of continuous iteration of version content and innovative gameplay, the reputation of "Golden Shovel War" continues to soar, and the word of mouth of players has successfully attracted more and more gamers. And its hands-free gameplay mechanism that attaches importance to brain games has made "Golden Shovel Battle" successfully enter various scenes of players' lives.
Whether it is on the way to commute, or in different times and scenes such as rest areas, restaurants, gyms, etc., we can always see players experiencing and discussing golden shovels. As a daily leisure method for players, "Golden Shovel War" has become an important social topic in the player community. One of the most common is the phenomenon of shovel players frequently "posting their achievements" in game communities, Weibo, Tieba and even friend circles.
(In the Golden Shovel Battle Super Talk, there are quite a few players posting their records)
This is exactly the desire to share aroused by the brain game of "Golden Shovel War". As the game progresses, the strategic game between players becomes more exciting. Or after synthesizing Samsung chess pieces to win the game, share the "refreshment" they got in the game; Or maybe the lineup is not formed, and there is something wrong with reviewing your strategy. These eventually became topics that players wanted to share eagerly after a round of intense games.
The unique product features of "Golden Shovel Battle" allow players to spontaneously form a large-scale, flexible, and interesting communication ecology. At the same time, the "meme language" that was previously exclusive to the player group has also broken the circle with the multi-scenario application of the game.
For example, in the player group, "harvesting" represents the success of the operation, "opening D" in the game represents refreshing the card library, and "D shovel" has become synonymous with players looking for teammates; "Old eight" not only represents the last place in the Golden Shovel game, but also becomes a popular phrase for players to describe the bottom in their daily lives.
(In Little Red Book, there are quite a few players in "D Shovel Ride")
(In the player circle, "Old Eight" has been used for more life scenes)
All in all, the "language culture" derived from the golden shovel chess has become one of the trend cultures used by young people in different scenes, and these language cultures are integrating into more scenes and constantly breaking the circle, making the popularization potential of "Golden Shovel Battle" increasingly prominent.
The event upgrade opens up the national brain game
With the advantages of product innovation and player culture, the public attention of "Golden Shovel War" is increasing day by day. At the level of holding e-sports events, compared with e-sports events where MOBA and FPS products emphasize operation and strong confrontation, the competitive form of "Golden Shovel Battle" focusing on brain games is significantly different.
The JOC3 event successfully grasped this differentiated feature, amplified the "low threshold" and "brain game", comprehensively upgraded the event ecology, and created a truly popular e-sports event.
First of all, in terms of the format, this year's JOC3 added the "Golden Shovel Open Peak Track" for public players for the first time in the qualifier stage, and the form of one-click participation on the game side greatly stimulated the enthusiasm of players to participate and realized the two-way empowerment between the event and the game.
It is worth noting that the "Pinnacle Racetrack" provides more than just fun to participate, in addition to meeting the needs of players to experience the event, it also provides players with a path to higher-dimensional competition by setting up professional promotion routes such as tryouts, promotion matches, pinnacle races, and then online breakout tournaments and offline finals.
(JOC3 Pinnacle track is in the in-game port, players can participate with one click)
On top of this, "Golden Shovel Battle" also doubles the total prize pool of 1 million to 2 million, and the overall winner can enjoy 1 million exclusive rewards; And the overall champion of JOC 3 will also be invited to participate in the League of Legends Genting Game Global Finals, providing players with a bigger stage and promoting the international influence of their own e-sports events.
In addition, "Golden Shovel Battle" and League of Legends star player TheShy launched a signed edition commemorative limited edition "Little Fiona of the Pool Party" to cheer for players participating in JOC3 and further enhance players' experience with the influence of star players.
This series of combination punches shows the sincerity of "Golden Shovel Battle" to do a good job and make the event bigger.
When players are faced with such a rich esports experience created by Golden Shovel War, it's hard not to be drawn to it. Once JOC3 was launched, it received extensive attention and participation from players.
The currently open tryouts and qualifying tournaments have become the most competitive stages for mass players, with many players actively competing in the new esports arena. Shovel players have set off a boom of "storming the JOC and competing for the million-dollar event prize" on social platforms for the million-dollar prize pool of the event.
(Competing for million-dollar event prizes has become the new popular language for Golden Shovel players)
Focusing on the characteristics of its own products and the needs of players, "Golden Shovel Battle" innovates on the product side and e-sports side, constantly refreshing players' imagination of digital chess. And this just shows how broad the development space of "Golden Shovel Battle" is on the track of digital chess.
"Golden Shovel Battle" is moving towards the benchmark of digital chess
This is the third JOC event held by "Golden Shovel Battle", and it is also a concentrated display of the achievements of "product gameplay", "player culture" and "event ecology" in the past two years since its launch.
In terms of products, from innovative game experience to constantly break players' expectations, continue to refresh players' impression of products, so that players always maintain expectations for the changes that the next "Golden Shovel Battle" will bring; Playing chess into players' lives, providing daily entertainment and building new social contexts, the popularity of Golden Shovel Battle is retaining and attracting more players to join.
In terms of events, "Golden Shovel Battle" explores and strengthens the competitive attributes of the product itself, upgrades the event ecology from multiple dimensions, and unblocks the upgrade path between mass players and e-sports venues, building a large-scale, experience-rich and open event ecology.
Now when we come back to the question "what kind of esports event is JOC3, and it has been popular with players as soon as it launches", the answer is already clear. "Golden Shovel Battle" realizes the organic combination between products, events and players by highly integrating gameplay content, player culture and events, and promotes the sustainable development of the game.
In the eyes of the game gyro, this is a powerful attempt by "Golden Shovel Battle" to open up the imagination of the digital chess track. The continuous cultivation and exploration of "Golden Shovel Battle" has helped digital chess break through the inherent circle to complete a wider influence spread, and continuously promote the deepening of the concept of brain games and the transmission of the fun of digital chess.
With the gradually improving product reputation, rich player cultural exchange ecology and expanding scale of events, "Golden Shovel Battle" is bound to bring more breakthrough performance in the digital chess track and promote itself to the benchmark of digital chess.