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Keeping the right innovation and strictly controlling quality, Lu Weizhai uses good quality to create a "century-old brand"

author:Qilu one point

With the continuous promotion of the "2023 Food Safety Shandong Assured Famous Store Selection" activity, the activity has now entered the field inspection and evaluation process, and a few days ago, the organizing committee organized special personnel to enter Lu Weizhai for comprehensive evaluation.

Keeping the right innovation and strictly controlling quality, Lu Weizhai uses good quality to create a "century-old brand"

Walking into Lu Weizhai Kuanhouli Store, you can first see a huge refrigerated display case, through the transparent glass display case, you can clearly see the cooked food in the display case. "We clean the store every day, especially the sales showcases, several times a day." The staff said that there are towels of different colors in the store, such as cleaning glass, countertops, plates, etc., to ensure that there will be no cross-contamination.

Keeping the right innovation and strictly controlling quality, Lu Weizhai uses good quality to create a "century-old brand"

As a long-established brand, all products in Luweizhai's stores are distributed by the central factory. Since its establishment in 1927, Lu Weizhai has always strictly controlled the quality of products. In the 80s of last century, Lu Weizhai once put out an advertisement in front of the store: "Eat a hair, fine 10 yuan" and "wash your hands after eating clean water, and if you can't wash clean, you will be fined 10 yuan", which shows his confidence in the quality of his own products.

Keeping the right innovation and strictly controlling quality, Lu Weizhai uses good quality to create a "century-old brand"

In 2013, Luweizhai's central kitchen was built, and Jinan Luweizhai Food Co., Ltd. was registered. The production experience of Mr. Lu Weizhai has been transformed into accurate numbers, and the oil temperature, heat, duration, etc. are accurately controlled through the central kitchen, and advanced automatic wool roasting machine, frying system, cooking control system, packaging system and inspection and monitoring system are developed and adopted, and the transformation and upgrading of traditional food processing is completed by modern technical means.

Keeping the right innovation and strictly controlling quality, Lu Weizhai uses good quality to create a "century-old brand"

Today's Lu Weizhai, although it still follows the traditional production process of "one fried, two stewed, three stewed and four bubbles", but does not hinder the control of product quality standards by the automatic processing line; Although 24 flavor ingredients are still used, adhering to the high requirements for quality, it does not affect the taste to keep pace with the times and the product to continue to innovate.

Keeping the right innovation and strictly controlling quality, Lu Weizhai uses good quality to create a "century-old brand"

Since the official launch of the "2023 Food Safety Shandong Assured Famous Store Selection" activity initiated by Qilu Evening News Qilu One Point, many catering leaders declared as soon as possible, including well-known restaurant chains, boutique stores, and public home-cooked restaurants. After the organizing committee has screened and determined the shortlist, it has entered the on-site comprehensive assessment link, during the evaluation period, the excellent stores will be concentrated publicity and reporting, while praising the advanced, actively promote the social co-governance of food safety, promote the self-discipline of the catering industry, and weave a solid food safety protection network.