On July 14, the "2023 Annual Conference of Financial Institutions and 2023 China Trust Industry Development Summit Forum" held by Securities Times was successfully held in Shenzhen, Ping An Trust won the "2023 China Excellent Trust Company" with its strong comprehensive strength and outstanding performance in leading industry transformation, and Zhuo Zhaoyi, senior managing director of Ping An Trust Sunshine Private Equity Team, won the "2023 Excellent Trust Manager Award".
Leading the transformation and building a trust "century-old store"
At this summit forum, Yao Guiping, Secretary of the Party Committee and Chairman of Ping An Trust, gave a speech with the theme of "Adhere to the "Three Noes", Cultivate the "Four Hearts", and Build a "Century-Old Store" of the Trust", deeply analyzing how to build a trust "century-old store" under the new regulations of the three categories. He said that the introduction of the new regulations on the three classifications has pointed out the direction for the transformation of the industry, as an important part of the domestic financial market, the trust industry should adhere to the "three noes": do not abuse the "arbitrary door", do not obsessed with the "financing card", and do not trespass into the "no man's land"; Continue to cultivate the "four hearts": abide by the original intention of establishing the business, maintain perseverance, forge the spirit of ingenuity, and have a heart for change, actively integrate into the new pattern of development, fully implement the new development concept, take the new classification as the guide, return to the origin of asset management and service, embark on a differentiated and sustainable development path, build a "century-old store" in the trust industry, and promote the high-quality development of the economy and society with its own high-quality development.
Yao Guiping, Secretary of the Party Committee and Chairman of Ping An Trust, delivered a keynote speech
Combined with the exploration and practice of Ping An Trust's transformation, Yao Guiping pointed out that before the introduction of the new classification regulations, the company had taken the lead in initiating strategic transformation in the industry, clarifying the strategic business direction with service trust, private equity and institutional asset management business as the core, and at the same time resolutely withdrawing from traditional financing and marginal business in accordance with the "three noes" principle. Since 2022, the traditional financing business has decreased by 59.7 billion, a decrease of 55%, and the service trust business has increased by 155.9 billion, an increase of 77%, and the business transformation has achieved remarkable results. The brand influence and reputation have steadily improved, and the company has successfully won the first place in "BrandZ Most Influential Chinese Trust Brand" and "Top 30 Most Influential Chinese Financial Brands".
Professional focus, do fine and excellent boutique trust
With the formation of a new classification pattern of asset service trusts, asset management trusts and public welfare trusts/charitable trusts, the development of the trust industry needs to change from extensive growth to refined growth, and trust practitioners need to focus on their profession, concentrate resources and energy on improving the "long board", and give full play to their advantages.
In 2022, under the guidance of the new strategy of "pursuing long-term value maximization and building trust 'boutiques'", Ping An Trust has grown steadily in various development businesses, with a net increase of nearly RMB200 billion in business scale such as family trusts, insurance fund trusts, and securities investment trusts. Among them, the securities investment trust business has an annual growth rate of 114% under the overall downturn in the capital market, and the overall scale exceeds 300 billion yuan. Adhering to the development concept of "stable and far-reaching", Ping An Trust Sunshine Private Equity Zhuo Trillion team adheres to the long-term principle, strictly abides by the bottom line of compliance, always regards risk prevention and control as the first priority, and continues to optimize the internal operation system, effectively improve the efficiency of product issuance, and create 22 service improvement projects for business pain points, significantly improving the quality of business services. At the end of 2022, the team achieved a year-on-year increase of more than 60% in per capita product issuance, the number of channels increased by 2.5 times compared with the beginning of the year, and the scale of Xintuo channel business increased from 24% in 2021 to more than 50% for the first time.
It is reported that the "China Excellent Trust Company Selection" is sponsored by the authoritative financial media "Securities Times", aiming to show the style of China's excellent trust companies and high-quality products, and publicize trust companies with outstanding innovation capabilities and actively support the real economy. The selection has been successfully held for 16 sessions and has a deep influence and reputation in the industry.