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Summer tourism is full of "heat" and the cultural tourism industry has become a new driving force for growth

author:Jimu News

CCTV News: At present, it is the peak of summer tourism, many scenic spots have welcomed a large number of tourists, and scenic accommodation, catering, transportation and other industries have also picked up rapidly with the popularity of summer tourism. According to the latest data from the Ministry of Culture and Tourism, in the first half of this year, the total number of domestic tourism trips and tourism revenue increased by 60% and 90% year-on-year, and the tourism industry has fully shifted to a new stage of comprehensive growth in travel intentions, consumption expectations and industry confidence.

Summer tourism is full of "heat" and the cultural tourism industry has become a new driving force for growth

Recently, the high temperature weather in many places across the country, Xinjiang has become a good place for many people to escape the heat and cool down, during this period, the number of self-driving, independent travel, and group tours in Xinjiang's Narati scenic area continues to rise, and the beauty of the grassland makes tourists linger.

Summer tourism is full of "heat" and the cultural tourism industry has become a new driving force for growth

Since entering the summer, the national 5A-level scenic spot "Nanjing Confucius Temple - Qinhuai Scenic Belt" has welcomed a large number of young people to experience the unique charm of Chinese traditional culture through study tours.

Summer tourism is full of "heat" and the cultural tourism industry has become a new driving force for growth

Since the beginning of this year, the tourism market in Lijiang, Yunnan has not decreased, entering July, Lijiang received an average of about 170,000 tourists per day, and Lugu Lake Scenic Area and Shuhe Ancient Town received an average of about 10,000 tourists per day.

Summer tourism is full of "heat" and the cultural tourism industry has become a new driving force for growth

In the hot summer, water refreshing tours have become the choice of many tourists. In Tongzi, Guizhou, relying on the original topography and landform, the local area has created a unique mountain canyon night rafting "to open a new mode of tourism check-in".

Summer tourism is full of "heat" and the cultural tourism industry has become a new driving force for growth

According to the latest data from the Ministry of Culture and Tourism, in the first half of 2023, the total number of domestic tourism trips was 2.384 billion, a year-on-year increase of 63.9%, and domestic tourism revenue was 2.30 trillion yuan, a year-on-year increase of 95.9%.

(Source: CCTV)

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