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Entertainment tea
Editor|Yucha
The international luxury brand Bulgari has once again aroused people's indignation! Netizens found that in the store branch information of the official website of Bulgari international luxury brands, Taiwan appeared separately, and before Hong Kong and Macao, Bulgari would specially indicate the word "China".
What does it mean to list Taiwan separately, and without any prefixes? The scene that happened next made netizens even more angry.
One set in person, one behind the other
In Bulgari's official website in China, Taiwan is marked as a region, but in foreign Bulgari's official website, Taiwan exists in the form of a country.
This also shows that Bulgari wants to fish in troubled waters, and in their hearts, denies that Taiwan is part of China! So netizens accused one after another, demanding that Bulgari apologize and add the word "China" in front of Taiwan.
From ancient times to the present, Taiwan has been an inseparable part of China, and Bulgari's actions have ignited the anger of the Chinese people, and we must not tolerate such behavior.
Bulgari is another face in China, deceiving consumers, playing clever, trying to exploit loopholes, but he made the wrong move, and we absolutely cannot tolerate the principled issue of China's territory.
On July 11, the Bulgari humiliation incident continued to ferment, but Bulgari's social platform was still posting his joint name with e-sports, and there was no intention of apologizing.
Bulgari issued an apology statement, and netizens did not buy it
Until the afternoon, Bulgari was forced by public opinion to release a statement on domestic social platforms, for Taiwan did not add the word "China", Bulgari only said that it was because of management negligence and misregistration of map identification.
And this apology statement is only released on Chinese social platforms, and the official website of Bulgari abroad is still calm.
This is clearly for China, and Bulgari's perfunctory attitude not only makes it difficult to hide the anger of the Chinese people, but also the official media have made public statements.
The Sichuan Communist Youth League made a public statement: China cannot be less at all. This is common sense, but also the bottom line. The white characters on a red background are very conspicuous, and a point in China's "country" is marked with a map of Taiwan, which is deeply pressed in everyone's heart.
China News Service also asked Bulgari's official customer service about this matter, but the official customer service only avoided the important, saying that it looked at the official release and there was no relevant reply to the reporter for the time being.
After the Sichuan Communist Youth League expressed its position, the People's Daily officially forwarded the statement, criticizing Bulgari by name, we do not accept the mainland's apology, and the reasons in the statement are simply not convincing.
Netizens went to Bulgari's statement to demand an apology to China, and some even called for the brand to be banned. After Bulgari issued only one statement, there was no news.
So netizens gradually focused on the spokesperson, each brand image spokesperson is extremely important, netizens hope that these spokespersons can terminate the contract with the brand to show their firm position.
According to statistics, Bulgari has reached a staggering 14 spokespersons in China, Shu Qi and Liu Yifei are Bulgari's global spokespersons, as well as Yang Yang, Wu Lei, Fan Chengcheng, Tong Liya, Wen Qi, Zhao Lusi and other brand spokespersons.
The spokesperson was silent
Each of them is very influential, every word and deed will affect fans, Liu Yifei and Shu Qi as global spokespersons bear the brunt, but disappointingly, things continue to ferment on the Internet, but none of these spokespersons stand up to express their attitude.
Liu Yifei, as the "fairy sister" in everyone's mind, occupies a high position in the hearts of the audience, and her beauty is also recognized, netizens hope that Liu Yifei can take the lead and set an example, but unfortunately Liu Yifei did not show any attitude towards this matter.
Liu Yifei is an American nationality, and when introducing to everyone, Liu Yifei will also avoid Chinese and say that she is Asian. She has been controversial about her national position, and now there is a high probability that there will be any action on this matter.
Shu Qi, who is also a global spokesperson, has always been active on social platforms, but at this critical moment, she has also remained silent, let alone other spokespersons.
Such an attitude disappoints those who like them, if an artist does not have a sense of territory for his country, how can he bring more correct values to fans?
Under normal circumstances, when a brand scandal occurs, the spokesperson usually quickly terminates the contract with it, let alone involves the country, and Yang Mi, who is also concerned with Liu Yifei, is in stark contrast to her.
Yang Mi domineeringly terminated the contract
Versace and Bulgari are both high-end brands, and it designs a T-shirt with the name of each region on the back of the print, followed by the country, but Hong Kong and Macau are separated from each other, juxtaposed with the country, which has to make people wonder what its intentions are.
After the incident, Versace issued an apology in the early morning, removed the T-shirt from the shelves worldwide and permanently destroyed it, and reiterated their love for China and their firm respect for China's territorial sovereignty.
But things have already happened, how many levels does a product have to go through from design to sale, hasn't the person in charge seen it? Domestic netizens did not buy it, and the studio of Yang Mi, the spokesperson of Versace, directly issued a statement at two o'clock in the morning to terminate the cooperation with Versace, and explained that China's territorial integrity and sovereignty are sacred and inviolable, let alone divisible!
Yang Mi's approach directly won the goodwill of netizens, she was very resolute in the face of national territorial sovereignty, but also because Yang Mi's domineering in high-luxury brands, so that many high-luxury brands are discouraged, since then Yang Mi has not received other high-luxury brand endorsements.
After the turmoil of Versace, many people gradually forgot about this incident, and Versace also found other Chinese spokespersons, lost such a big endorsement, and Yang Mi was even ridiculed by fans of other stars.
However, Yang Mi once said in an interview: "I am a Chinese, China is my root, my home, and national interests are above all else." Yang Mi's pattern made everyone admire, this is not a simple high-luxury endorsement can be restrained, this speech has also won many audience applause.
Eason Chen terminated the contract and compensated 60 million
In March 2021, Adidas, Nike, HM and other brands slandered the existence of forced labor in Xinjiang, China, boycotted Xinjiang cotton, and the spokespersons of these brands terminated their contracts one after another, Eason Chen first announced the termination of Adidas, and then many stars announced the termination of the contract.
But the termination of the contract is not so simple as lip service, Eason Chen has to compensate for the huge cost of 60 million, at this time, foreign websites also carried out online violence against Eason Chen, and they ridiculed him for not measuring his strength.
After a period of time to boycott Xinjiang cotton, after the Adinike brand announced a price reduction, many people still frantically rushed to the store, and sales even rose!
After they terminated their contract, Adinike found a spokesperson again, and everything was back on track. The only celebrities who pay the price are the stars who have to pay a huge breach of contract fee after termination.
Perhaps because these examples were in the past, after the Bulgari incident this time, the spokespeople were silent, just waiting for time to smooth it all out.
But this kind of thing about national territorial sovereignty, we can not tolerate, in 2019, the design behind the T-shirt of the American light luxury brand Coach is reverie.
Liu Wen compensated 160 million liquidated damages
It has multiple cities and countries printed on the back of the T-shirt, Hong Kong and Macau are separated, but Taipei is followed by Taiwan, a deliberate move that has sparked anger among the Chinese people.
A month before the incident, Coach had just announced Chinese model Liu Wen as a brand spokesperson. As a model, it is actually very difficult to have such an opportunity, everyone feels that just signing a contract, Liu Wen will definitely not give up. However, Liu Wen unilaterally announced the termination of the contract with the Coach brand, and also bore 160 million liquidated damages.
Liu Wen apologized to everyone on social platforms because she accidentally chose products to cause such a result. But Liu Wen's move directly cut off her back road abroad, there is such an example in the front, which brand is willing to cooperate with her.
But Liu Wen still walked out of her own road, the power of the Chinese people is strong, look at Dolce & Gabbana.
Dolce & Gabbana was boycotted to withdraw from the Chinese market
On November 17, 2018, Italian luxury brand Dolce & Gabbana released a promotional video with the theme of "Eating with Chopsticks", and the Chinese model's use of chopsticks to eat "great" pizza quickly caused heated discussions on the Internet, and netizens asked Dolce & Gabbana what he wanted.
As the influence of the matter gradually expanded, the words of Dolce & Gabbana's founder and designer were exposed, directly insulting the Chinese people. The remarks instantly ignited the Internet, and Dolce & Gabbana suddenly became a finger.
However, Dolce & Gabbana did not publicly apologize for these things, but only removed the video, and the response of the party to the designer's insulting remarks showed no remorse, and even said that the reason for the removal of the video was Chinese himself.
The situation escalated, Dolce & Gabbana was all removed from the e-commerce platform, and no customers entered the offline stores. They are also optimistic that China will still use their goods after this period of time.
After the incident, the stars originally attended the fashion show that night, including a group of big coffee, Chen Kun, Li Bingbing, Huang Xiaoming, Zhang Ziyi, Di Li Gerba, etc. all issued statements refusing to participate in all Dolce & Gabbana activities, and finally the big show was canceled.
Chinese luxury consumption is a huge market, and Dolce & Gabbana paid a terrible price for this time, they almost lost the entire luxury market in China, which is the power of Chinese and the influence of stars.
Write at the end
The Bulgari incident has aroused widespread attention and discussion in the society, and I hope that celebrities will polish their eyes when they receive endorsements in the future, as an influential public figure, responsible for their own words and deeds, we, as Chinese, should make our position clear in time.
China is not less at all, Taiwan has been an inseparable part of China since ancient times, and I also hope that the people will keep their eyes open, remember the lessons, jointly adhere to the principles, and safeguard China's territorial sovereignty and integrity!
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