With the approaching Mid-Autumn Festival, the competition in the mooncake market has also entered a white-hot stage, and new brands and cross-border mooncakes are constantly emerging in the market, but among the many new forces of mooncakes, there is an "old brand" of mooncakes that can still make people shine.
It is said that it is a new force because it is Starbucks, which specializes in coffee, and that it is an "old brand", because it has been producing Mid-Autumn Mooncakes since 2001 and has been around for twenty years.
Why is an imported coffee passionate about Traditional Chinese Holiday Food, and what new ideas will the collision of Chinese and foreign cultures bring to Starbucks' mooncakes?
According to the reporter's understanding, in terms of mooncake flavor, this year Starbucks has brought consumers 6 unique flavors. These include: 4 new flavors - Belgian black qiao pecan fruit mooncake, French black truffle beef mooncake, chawana ™ zen rhyme oolong green plum mooncake, Japanese grapefruit mooncake, which integrates a number of world-renowned representative flavors into traditional Chinese cuisine to meet the preferences of consumers of different regions and ages.
In addition, there are two classic flavors - sea salt caramel espresso flavored mooncakes and star-type golden sand flowing milk yellow mooncakes, which present the unique taste of Starbucks mooncakes with constantly improved flavors.
"In the Chinese traditional festival, we also hope to bring consumers a sense of ritual and diversified food choices through the combination of Chinese and Western creativity. Not blindly copying the tradition, nor blindly following the trend, making products that are 'delicious, good-looking, innovative, and have a brand attitude' is the unchangeable original intention of Starbucks to create Mid-Autumn Mooncakes since 2001. Starbucks told reporters.
China's traditional food culture is broad and profound, and the vast territory of the country has created a very different characteristic of food culture. Take the mooncake, there are Beijing-style mooncakes, Su-style mooncakes, Cantonese-style mooncakes, Hong Kong-style mooncakes, cloud leg mooncakes and many other types, Starbucks as a Western coffee drink-based brand, the grasp of taste can meet the picky taste buds of the Chinese people?
The photos of the Starbucks mooncake gift box posted by consumers on various social platforms seem to have given us the answer.
Starbucks said, "Chinese culture is full of rivers, Starbucks since entering the Chinese market, very grateful for the love and support of consumers." We hope to bring diversified choices to Chinese consumers through the combination of Chinese and Western gastronomic creativity. In terms of taste, we have a new interpretation of traditional flavors such as star-style date mud five-kernel mooncake, star-style golden sand flowing milk yellow mooncake, etc., as well as bold innovations such as cheese white truffle flavored mooncakes and black pepper bacon mooncakes. It can be said that Starbucks continues to uphold the concept of innovation, based on the taste preferences of Chinese customers, but also from the starbucks store conventional products to find inspiration, through the use of rich ingredients, imported raw materials and creative recipes, inject new vitality into the traditional diet. ”
The reason why mooncakes are loved during the Mid-Autumn Festival, in addition to this folk custom, as a rich category of pastries and exquisite packaging, it is also a good gift for people to visit friends. But. Although the gift box is exquisite, after the Mid-Autumn Festival, the gorgeous packaging gift box has become a burden, and it is discarded, which is both wasteful and environmentally friendly.
This year, Starbucks has continued its consistent concept of sustainability into the design of the mooncake gift box, giving the packaging box a second life.
The relevant person in charge of Starbucks explained: "After enjoying the delicious mooncakes, you only need a simple combination to make the mooncake gift box a good thing in seconds, such as the star mooncake gift box into a magazine storage box, a stationery storage box and an electronic product holder, the Star Mooncake gift box becomes a drawer storage box, a natural amplifier, and the Star Mooncake gift box becomes a file storage box and a computer pad. Let the traditional mooncake gift box have more functions and value, make the best use of it, and greatly reduce unnecessary waste. ”
At the same time, according to the reporter's understanding, in order to reduce the use of disposable paper bags, Starbucks also provides a more effective packaging solution - customers who choose Xingyue and Xingyi gift boxes can get a versatile net pocket bag. Made from 100% recycled polyester (RPET) fiber, the mesh bag is beautiful, practical and recyclable.