On July 8~11, 2023, the 25th China (Guangzhou) International Building Decoration Expo (hereinafter referred to as the Expo) was held in Guangzhou. Founded in 1999, CCIE is currently the world's largest exhibition in this field.
It is understood that the Expo is divided into five theme exhibition areas of "customization, system, intelligence, design and material art" and a bathroom expo, with nearly 2,000 enterprises participating in the exhibition and an exhibition area of up to 400,000 square meters.
AI artificial intelligence, whole house intelligence, whole house customization wind also blown to the construction expo, please follow the "Consumer Report" reporter to see this year's new trends.
Whole house customization has become the norm, adding concepts such as national style, light luxury, and nature
According to the reporter's observation, this year's construction expo has three major trends: whole house customization has become the norm, whole house intelligence has become the trend, and AI artificial intelligence is in the ascendant.
Although the epidemic has been superimposed on the downturn of the real estate industry for three years, the on-site traffic of this year's Construction Expo has not decreased, and there are many people. In recent editions of the Construction Expo, "whole house customization" is an important theme, and this year it has become the norm, Shangpin Home Delivery, Sophia, Nature Home, Hollywood, Oppein, Piano, Baby Rabbit, Zhibang Home, Gujia Home, Weiyi Custom, Philips, Oribo and other styles of venues are crowded.
According to the forecast of the China Business Industry Research Institute, the market size of China's customization industry in 2023 will reach 527.1 billion. Unlike a few years ago, the publicity of enterprises focused on the environmental protection and health of product materials, this year's publicity of various companies focused on "whole house customization", even if the previous business was limited to a single product or material company. Custom furniture brands are deepening the concept of "customized home" and creating new connotations and styles. After all, broadening or deepening whole-house customization can bring higher unit prices to enterprises, expand their business scope and market scale, bring new growth curves, and the solution is more suitable for young consumers who want to save trouble.
All brands believe that "the era of big customization is coming", and have put forward their own "whole house customization concept", which can be described as eight immortals crossing the sea and showing their own talents.
Nature Home unveiled a series of new products and green technology concepts, and presented the whole family custom image of the whole family with a 500+ ㎡ custom pavilion for the first time. In the exhibition hall, seven spaces of the four whole family series of oak life, morning light, forest shadow and Mars and new wooden doors were unveiled, interpreting the green natural beauty customized by the whole family in the name of wood. The healthy plant water paint launched by Nature Home has been iterated to the fourth generation, replacing some traditional petrochemical resources with renewable biological resources, with low-carbon environmental protection, green health and other performance advantages.
As a domestic light haute couture home customization brand, Piano proposed "light haute couture", "quality whole case" and "real empowerment". At the construction expo, Piano brought nearly 500 square meters of exhibition halls and 2023 all-integrated space new products Seattle, Qinglu series. Seattle, for example, focuses on modern simple European style, which is a collision of Chinese and Western trends, and the design is inspired by Seattle's human characteristics and artistic atmosphere, using soft gray tones and free and gentle lines. For example, Qinglu, focusing on the light luxury of the national tide, extracts the color and line elements of the Song Dynasty's "A Thousand Miles of Rivers and Mountains" into the modern home, reconstructs the classic elements of the national tide, and combines fashionable metal materials and trendy colors.
Shangpin Home Delivery put forward the slogan of "whole house customization should be chosen at will", the whole house customization launched "Qingchuan Wood Language", "Glacier Mirror", "Morning Light Milk Ca", "Jungle Party", "Cloud Mountain Secret Land", "Mountains and Seas" and other new product series, such as the "Jungle Party" series exhibited at the Construction Expo, extracting urban camping and natural elements, so that consumers can feel nature at home, using tropical rainforest backplates, sky cloud ash cabinets, crystal gray UV panels, etc., furniture also needs to choose color and texture close to nature. Another example is the "Morning Light Milk Coffee" series, which uses warm white tones, featuring romantic cream and popular magazine models.
Oppein brought a young luxury full-case custom brand - Oubrey, and the slogan shouted out was also "the first to enter the era of full-case custom home development", claiming to be the first "full-case design. Whole house customization" big home business model, including 8 categories and 10 spaces.
Hollywood proposed the "new original + big home" whole house original customized overall solution, covering six categories of the whole house, the original products include the 6th generation of original solid wood multi-layer board and original clean aldehyde bamboo board. Facing the audience, Hollywood showcased various styles of home design such as Oriental Collection, Yilu Series, and Naturalism Series.
Gujia Home Furnishing proposed the model of "integrated whole family", six in one, which refers to product design, scene experience, design scheme, price system, quality standards, delivery services, to meet the Nordic, modern, minimalist, light luxury, national charm and other styles.
Zhibang Home put forward the slogan of "customized ideal home" to achieve "big customization" layout, including overall kitchen cabinets / whole house customization / wooden door wall panels / home with soft decoration, etc., the Expo exhibited a variety of styles of custom space, such as Aurora modern minimalist style kitchen, Fontaine white wood modern minimalist style living room, Annecy light luxury style bedroom, etc.
Sophia brought Simi and Huahe wooden doors this time, and French Simi anchored "light haute couture", facing a delicate, tasteful and personalized consumer group. Simi advantage in the kitchen customization, Sophia started with custom wardrobes, Hua He is one of the earliest professional wood furniture factories established in New China.
The whole house is intelligent, and door locks, lights, speakers, and switches are seamlessly integrated
In addition to whole-house customization, whole-house intelligence is also favored at the Construction Expo.
Jingxun, a strategic partner of Tencent Cloud Intelligence, claims that the whole home intelligence is the only implementation solution provider, focusing on the overall solution of software and hardware integration, which is applied to the Internet of Things, such as smart city, smart campus, smart hotel, whole house intelligence, etc. All its products use self-produced Bluetooth and WiFi modules and are individually tuned. Jingxun displayed smart devices that can control living rooms, dining rooms, children's rooms, bedrooms and other rooms through the central control screen, including downlights, panels, gateways, curtains, spotlights, routers, smart speakers, door locks, switches, light strips, etc. at the construction expo.
Relying on "Internet of Things + Internet", Lilin has four major businesses: smart community, smart home, smart office and smart health care, and its Lilin Mall claims to be a "one-stop whole house smart home improvement shopping platform". Lilin set up a whole house smart home decoration experience hall at the construction expo, and launched smart locks, smart panels, smart home appliances, smart lighting and other products, of which the Mopai series is a new generation of smart home AI center, which can be voice, APP, touch, etc.
Yunmi also put forward the slogan of "one-stop high-tech room" and "one-stop whole house intelligence", claiming that one-stop shopping for smart home appliances, smart homes and software services, such as smart living rooms, smart kitchens, smart bedrooms, smart balconies, etc., displayed smart track lights, smart spotlights, smart switches and other products on site.
Smart door locks are an important part of smart homes, and Caldis, Philips, Oribo, etc. have launched exhibitions of smart door locks.
For example, Caldex's flagship new product K70 Pro Max has palm vein, 3D face recognition function, which can unlock the door through the air, known as the "clairvoyance" smart lock.
For example, Oribo's Zhijiayi has built a "1+3+3+N" product system, the first HomeAI operating system and three-dimensional dimming, and has the industry's first one-stop service ecological platform for smart home after-sales in all scenarios, all categories, all processes, and all customer groups. The more well-known are its intelligent switch products, such as Daifei, Bach, Elf and so on. Its smart door locks have also bucked the trend for two consecutive years.
Philips smart lock is a new category of Philips, there are currently 5 series of more than 20 smart lock products, such as EasyKey 7000 series face visual smart door lock, can intelligently capture face ID, rich functions, with remote, doorbell, video, voice and other functions. For example, the EasyKey 6000 series handle smart door lock has a door handle with fewer functions, only remote, emergency escape, light prompt, and voice functions.
In addition to smart door locks, smart switches, smart speakers and other products, smart lights are also part of intelligence. Yeelight, which has produced desk lamps for Xiaomi, has brought customized whole-house intelligent lighting solutions, and its wireless intelligent system involves control, design, construction, cost, after-sales, power consumption, etc., which can accurately control light.
Even a good wife who started with drying products, this construction expo also exhibited many smart products, products expanded to smart clothes dryers, smart locks, towel disinfection and care machines, smart curtains, intelligent induction trash cans, etc., such as finger vein face cat's eye large screen lock, 3D structured light face recognition smart lock, automatic AI smart lock and other smart door locks.
AI is being accessed, and it is in the ascendant
Since the beginning of this year, the concept of AI has become more and more popular, and some companies have also announced that they are stepping into artificial intelligence, big data, industry 4.0, and design 4.0.
For example, Xiaodu Assistant claims to be "China's largest artificial intelligence voice assistant", supporting 500+ ecological brands and 200 million+ connectable devices. Its DuerOS is known as "China's largest conversational artificial intelligence operating system". At present, Xiaodu Assistant has been iterated to version 7.0. AI is even connected to the field of education, such as Xiaodu AI education equipped with Xiaodu Lingji large model, covering learning assistant products specially created for learning such as learning tablets, learning machines, and learning mobile phones, as well as AI foreign teacher speaking sparring, AI teacher one-on-one, etc.
Oribo pioneered the HomeAI operating system, claiming that it will not lag for ten years and will never go down, and the first three-dimensional dimming to simulate natural light using AI. Some home furnishing companies have put forward the slogan of "AI Breakthrough, Next Home Revolution".
Weiyi Custom proposed "AI Good Design Workshop" to create an AIGC intelligent assistant + design expert platform. The customized video shows "In the era of digital intelligence, the rise of AI will change the home industry again", "One minute matching design needs, 24-hour efficient delivery solutions", "300,000 product library, 3 million apartment library" and so on.
The blessing of AI seems to have inserted infinite imagination wings for whole-house customization and whole-house intelligence, which makes us look forward to it.