The sword refers to the box office of 4 billion, and the first wave of word-of-mouth of "Fengsheng" has been released, leaving little time for Wang Baoqiang
"This blockbuster that took 9 years has never been seen before, and I hope there will be someone in the future!" ——Chen Sicheng bowed to Li Xuejian, which is the comment given by Chen Sicheng after watching "The First Part of Fengsheng".
On July 10, this controversial fantasy blockbuster premiered in Beijing, with director Wu Ershan, as well as creators Fei Xiang, Li Xuejian, Huang Bo, Na Ran, Xia Yu, Yuan Quan and Chen Kun and others appearing.
On July 11, the viewing group organized several small-scale screenings in Beijing, and the first wave of word-of-mouth of "The First Part of Fengshen " has been released.
When the film was not yet released on a large scale, the author gave a bold prediction: the sword refers to 4 billion box office.
The specific analysis is as follows:
First, the first wave of word of mouth.
The word of mouth mentioned here is also divided into two types, one is the big V word of mouth, that is, the audience who were invited to participate in the premiere of "The First Part of Fengsheng", most of them are well-known people in the internal industry and film and television self-media big V, which almost belongs to the media reputation.
On June 30, the internal preview meeting, the first word of mouth exposed: indescribable, because it is unique to China, so it is incomparable, the plot is better than special effects, and it feels like the 5 billion box office is booked in advance.
Comments made by the first big V:
The level of special effects is quite high, the scene is very large, it is to match the ambition of the trilogy, the sound effects are very good, worthy of the big screen experience.
Many people will care about Daji's performance, but bloggers are more optimistic about Yin Shou played by Fei Xiang and Ji Chang played by Li Xuejian, who are highlighted throughout the whole process.
There are many famous scenes of "sealing gods" in the movie, which are extremely heart-wrenching to watch.
The second big V said this: Before watching the movie, this fantasy blockbuster is suffering from an online crit, and any trailer comes out, and the audience can interpret the potential of bad films.
The blogger went to see the movie with low expectations, and Wuershan withstood the pressure and set up three projects at a time, which was quite bold.
But after reading it, the blogger proved that we are fully capable of making special effects wonders that are not inferior to Hollywood, and currently belong to the ceiling of domestic fantasy themes.
The story is relatively solid, Ji Fa's growth and the fall of King Jun are very clear, except for a few stumbling in a few places, the whole film has no fatal flaws.
Li Xuejian's Ji Chang is impeccable, and Daji has changed exceptionally well, and is no longer just a piece of paper.
The third big V commented as follows: Family, rest assured, "Feng Shen" is stable!
The quality far exceeds the expectations of bloggers, the special effects are real money, the acting skills are all online, the plot has not been changed, and the main line is basically in line with "Romance of the Gods" and "The History of King Wu".
The core of the story is about father and son, and there is Yin Shou's suspicion of his son Yin Jiao; There is Yin Jiao's transformation from worship to hatred of his father; There is Ji Chang's love for Ji Fa; There is also Ji Fa's understanding of Ji Chang.
The confrontation between the four uncles of Longde Hall and their respective sons is the most surprising passage of the film, which is a film that fits the theme of the Chinese audience.
The fourth big V: The first part of "Feng Shen" became and really lived up to expectations.
The attraction of this story is about the family part, such as the Yin Shou family, the Ji Chang family, and the entanglement between father and son is the most touching point of this film - father-killing and awakening.
Proton Brigade, Su Jieji, Jiang Ziya, Lei Zhenzi, etc., all have in-depth portrayals, especially Su Jieji, which must be one of the classic images on the screen.
The shaping of Shang Wang Yin Shou and Su Jieji gave a new interpretation, breaking the stereotype and adding the current thinking, which is Wuershan's world view, I like it very much.
Fifth big V: gave four and a half stars, a breathtaking mythological epic, the epic began to be written, and I was already looking forward to the second part.
With brilliant imagination to show a world full of mythology, a pioneering presentation of traditional Chinese cultural elements, and finally unfold a magnificent mythological picture.
The story of "The First Part of Fengsheng" starts from the city of Chaoge, spreading the epic story flat, with the grand scene, it is difficult to suppress the earthquake.
Every character in the story is full of extremely distinct personalities. The aesthetic style of the film is also quite exquisite, full of traditional Chinese music charm, rich ancient rhyme beauty.
At the same time, the film also deeply explores the connotation of traditional Chinese culture, and refutes the father-son theory by criticizing the behavior of Shang Wang Yinshou, which is very worthy of deep reflection.
Well, let's excerpt these for the time being, in fact, the media reputation is far more than that, but most of these people are invited to watch the movie, and they also met with the main creative team members on the spot, in order to meet well in the future, it is inevitable that there will be a situation of mercy.
The real word of mouth, or depends on the second: the real word of mouth of passers-by in the viewing group, the possibility of this part of fraud is very low.
The first passerby audience: The whole word "spectacular"!
Don't be frightened by the four words of the epic masterpiece, in fact, the plot is compact, ups and downs, visually gorgeous, aesthetically advanced, the director shot all my childhood shadows in the ultimate Chinese beauty.
I didn't look at the mobile phone once during the whole process, and I still felt unfinished after watching it, it is definitely the first visual effects blockbuster in 2023, and there is no one.
The second passerby audience commented: The premiere, higher than expected.
Chinese fantasy still has to be Wuershan, very textured, although the special effects are average, the actors are very online, but Daji is "charming enough", or the pace is fast, so that many very bright stories are passed at once.
But it is understandable, after all, this is the first part, which is similar to "Dune" world view laying and character relationship shaping, the focus is not on telling those short stories.
Therefore, I am looking forward to how to show more important content in the next few films, which is a rare group portrait of character growth and flesh and blood.
The third passerby audience commented: It is worth brushing and looking forward to the second part.
The narrative is smooth for more than two hours, the story is full, the scene is grand and shocking, and the opening scene is a war scene.
The most impressive is the scene where King Shang forces four protons to kill their fathers, and different choices show their different personalities and future destinies vividly in this section.
The fourth audience: The performance beyond my expectations, the story is very complete, the adaptation is very novel, the picture impact is very strong, and the big screen really needs such a film.
Whether it is the big V who was invited to go, or the word of mouth of the viewing group, the audience gave unanimous praise.
Second, the point screening strategy.
The first wave of word-of-mouth of "Fengshen " came out, and the producer began to work intensively on the screening strategy.
"Fengshen Part 1: Song of the Dynasty" will be screened nationwide on the evenings of July 15 and July 16, from 19 o'clock to 21 o'clock.
The screening strategy is not unfamiliar to everyone now, a few years ago, Xu Zheng's "I Am Not the God of Medicine" and Dumpling's "Nezha: The Devil Child Descends" were used to detonate the theater line by point screening.
This year's films that have hit the box office by point screening include Zhu Yilong's "Disappearing Her" and Wang Baoqiang's "In the Octagon Cage", one has already won 3.2 billion, and one has won 1.2 billion at the box office, both of which are very good.
"The First Part of Fengshen " also came to make this lively.
First of all, use the Beijing premiere and the viewing group to release word of mouth in advance, so that early audiences can say how they feel about the film on the Internet.
Then, open a national fixed-time small-scale screening, and some of the audience will be released, using word-of-mouth to do publicity, hanging up this part of the potential fans who have not yet watched the movie.
Finally, after the large-scale release, the word of mouth is bursting, which is bound to trigger a frenzy of moviegoing.
Screening is to expose the film to the audience in advance, which is a means of publicity, but also a double-edged sword, the quality of the film must be good enough to be screened, otherwise it is to shoot yourself in the foot.
There have been cases before, such as Deng Chao's "Galaxy Cram School" is a classic case of failed screening, and the film party is full of confidence in the quality of their films, but the first round of word-of-mouth is not ideal, so that after large-scale release, the mediocre reputation is directly fed back at the box office.
If the quality of "The First Part of Fengsheng" is high, then real gold is not afraid of fire refining and will be tested by the audience.
Third, Wang Baoqiang has little time left.
After Chen Sicheng's "Disappearing Her" attracted the attention of a large number of female audiences, the summer file was also officially ignited.
The first weekly schedule in July is the frontal scene of "Octagon Cage" and "Drug Sweep 3".
Unfortunately, the quality of this Hong Kong film brought by Koo Tianle, Liu Qingyun and Kwok Fucheng has a big problem, and the main creative director Qiu Litao imitates "Transformers" director Michael Bay, only focusing on the explosion scene, and did not seriously portray the brotherhood.
So that in the end, there was a big problem of laughter in the final war, and the original theatrical arrangement released on this day was almost the same as "In the Octagon Cage", but after the addition of "Chang'an 30,000 Li" on the third day, the box office of "Drug Sweep 3" completely collapsed.
At present, Wang Baoqiang's "In the Octagon Cage" has a positive rival is the chasing light animation "Chang'an 30,000 Li".
Real-time box office statistics on July 13:
"In the Octagon Cage" received 32.1% of the films, while the attendance rate was only 4.6%;
"Chang'an 30,000 Li" accounted for 18.7% of the films, and the attendance rate was as high as 7.5%.
There is also the reputation of "Chang'an 30,000 Li" has risen from 8.0 points to 8.2 points, while "In the Octagonal Cage" has fallen from 7.6 points to 7.5 points on Douban, one is more courageous in the battle, and the other remains as usual.
If the theatrical arrangement of "Chang'an 30,000 Li" is raised to the level of "Octagonal Cage", there is no suspense at the single-day box office exceeding "In the Octagonal Cage".
Wang Baoqiang may have recognized this, and on the evening of July 11, Xuegu Tianle ran the Internet celebrity live broadcast room to bring goods, and sold 100,000 movie tickets in one game.
No matter how it is announced, the lack of stamina at the box office of "In the Octagon" with high exposure has been revealed.
Besides, Tom's "Mission Impossible 7" and Wuershan's "Fengshen Part 1" are coming.
Previously, I predicted that the box office of "Octagon Cage" would reach 2.5 billion, and it would definitely not be possible.
In other words, there is only one week left for Wang Baoqiang.
4. Write at the end.
When all audiences were not optimistic, Guo Fan gathered Wu Jing, Wu Mengda and other stars to jointly create the first "The Wandering Earth", and Chinese science fiction industrial blockbusters shined on the Chinese big screen for the first time.
Before it was released, almost all the audience said that China could not make a decent sci-fi film, and Guo Fan finally realized it, and the Chinese industrial blockbuster began.
"Romance of the Gods" is known as the fifth most famous work by the people, and it is one of the outstanding representative works of Chinese classical literature, and it is already remarkable that Chinese directors and capital are willing to invest a lot of money to dabble in and create it.
Such a film and television work with traditional Chinese culture, whether successful or not, I personally support it.
Today's children, unlike when we were children, "Journey to the West" was broadcast in turn every summer vacation, and at that time, watching "Feng Shen List" was also guarded by the black and white TV every night.
I feel that this generation of children does not know about "Feng Shen List", and such film and television culture is needed to inherit the next generation.
Brother Yan is very looking forward to this version of "Feng Shen", hoping that the first box office will reach more than 4 billion, and please leave a verbal virtue before watching the movie for all audiences who are optimistic or not optimistic.
Because Chinese industrial films need blockbusters like "Feng Shen".
This summer, will you watch "Fengshen Part 1"?