What is youth? It is the youthful look of "all the days go, let's go, in life I move forward happily", it is the friendship years of "a glass of wine in the spring breeze of peach and plum, ten years of lights in the night and rain of rivers and lakes", and it is "who has to ask the right way to communicate?" Kuchi leads the gaze of Yaochuan"... If poetry is the brightest jewel in traditional literature, then youth is the most vibrant future of a country. The just-concluded "Classic Songs, Positive Youth" allows traditional culture and youth power to "break the wall" to meet, give traditional classics more vigorous vitality, and lead contemporary youth to grasp the present, live up to Shaohua, and strengthen cultural self-confidence.
As of July 11, the program has received 385 hot search lists on the whole network, the cumulative number of views of Weibo main topics has reached 1.53 billion+, the total number of views of program-related derivative topics has reached 1.29 billion+, and the total reading volume of program topics has exceeded 10.5 billion+; The cumulative number of CCTV video views reached 2498W+, and the cumulative number of video views on the whole network reached 500 million+. The program embraces contemporary young people by entering young students online and offline, entering colleges and universities, and gathers the power of youth from classic poetry, setting up a model of characters in the new era, so as to ensure the content output of positive energy of the program, inspire contemporary students to embrace the times with the self of youth, and finally achieve the "two-way rush" between traditional culture and young people in the new era through the program.
Feel the vigor of "positive youth" and know what they think
At the end, Tian Mei, producer of "Classic Songs, Youth", walked into Zhejiang Conservatory of Music with the main creative team to review the program clips that have been well received by the audience for six seasons with teachers and students. The students actively shared their views on the theme of "Positive Youth", and launched a lively exchange meeting with the main creative team on "How to Contemporary Expression of Traditional Culture", which was also the "New Era, New Chinese Biography" - "Classic Yong Circulating Zheng Youth" viewing meeting successfully held at Communication University of China on the eve of the broadcast.
As producer Tian Mei said, the cultural program is to present them with a cultural boutique meal in a form that young people like to see, and they like this exquisite small meal, and the purpose of the program is achieved. To this end, "Classic Songs, Positive Youth" really entered the youth group through offline exchange meetings this season to understand what contemporary young people think.
In the pre-broadcast viewing meeting, the teachers and students of China Transmission were full of expectations for the new season of the program in the "advanced screening", and through the sharing of behind-the-scenes stories and creative concepts, these students who were interested in entering the media industry gained more thoughts on the inheritance of classics. At the same time, the students also expressed their love for "Classic Songs", and the on-site shouting program group held a concert tour, their vitality, vigor, enthusiasm and high fighting spirit also infected the main creative team, allowing them to further communicate and contact with young students while promoting the program, maximize the significance of the event, and explore what kind of cultural guidance young people need.
At the end of the exchange meeting of Zhejiang Conservatory of Music, Zhejiang students jointly sang the "Analects of Confucius" adapted from the Analects. In the loud singing, the students expressed their youthful spirit, expressed their love for "Classic Songs", and expressed their respect and praise for traditional culture.
"Classic Songs, Positive Youth" always walks into the campus, listens to the expectations and suggestions of students before the broadcast, submits the "answer sheet" at the end, closes the distance with the students, speaks freely, listens to their true evaluation of the purpose of this season, and at the same time fills the heat, it can better understand what the young group thinks and thinks, and perceive the vigorous youth vitality of the students, so as to continue to explore the innovative expression of the program, so that "Writing with Song, Song with Song" has a younger inheritance method.
Choose the expression of "positive youth" and do what you want
In addition to offline visits to campus, "Classic Songs, Positive Youth" also opened up large and small screens, set up a "Tribute to Classics, Sing Youth Together" link, and linked many primary and secondary schools, colleges and universities and youth representatives from various industries across the country to participate, further attracting young people.
In the tenth program, Xu Weizhou and Zhang Xiaohan, brothers and sisters of the China Academy of Opera brought "To Youth", which combines national Peking Opera and rock music, and performed Cai Xiang's "To Zheng Garden". Students from the Affiliated Chinese Opera School of Shanghai Theatre Academy participated in the singing of this song, demonstrating their solid basic skills and youthful vitality, and promoting opera culture
This season, a total of 45 schools and staff from all walks of life participated in the song chorus, highlighting the youth style of the new era and enhancing the awareness of traditional culture among college groups. After the program was broadcast, more and more colleges and universities used the program form of "Classic Songs" as a reference to participate in classic singing activities and perceive the cultural charm of traditional poetry.
In addition, in order to create an atmosphere that allows young people to get close to traditional culture, the program team closely follows the trend, investigates the preferences of the current young group, understands their preferred genres and favorite singers, tells stories and shows in the way of young people, and integrates young people in a "moisturizing and silent" way, and finally leads them. In the creation of the theme song, the program team chose singer Xu Song, known as "Youth Memories of the Post-90s", and this time the "Heart Has a Direction" composed by him, with Lang Lang's melodious piano sound, vividly shows the wanton freedom of youth. After the theme song was launched, it received 59 hot search lists on the whole network, #Xu Songlanglang's new song##Xu Songlanglang sang a song to sing the youthful yearning##Xu Songlanglang cooperation stage# and other related topics have repeatedly appeared on the hot search high position of various platforms, and the #Whole Network Co-creation MV# launched online to fit the theme has attracted multi-platform users to sing "Heart Has a Direction", and finally realized online and offline multi-circle linkage, which is widely loved by young people.
At the same time, social platforms such as Weibo and Douyin, which are popular among young people, have also become the main positions of the program. In the second program, the Shanghai Hydrangea Choir and visually impaired children from the Shanghai School for Blind Children vividly reproduced the Qing Dynasty poet Zha Shenxing's "What I Saw in the Book of Zhouye" with a pure children's voice.
The show broke the limitation of channels and launched the #I fill in the lyrics for the classic chant #topic interactive activity online, inviting netizens to refer to the lyrics in "That Star Is Me" to depict the color of the world and light up the sky full of "starlight" for children. It is worth mentioning that in yesterday's finale, the show once again invited these visually impaired children back to the scene to listen to the warm messages given to them by netizens, and the host Sabine also carefully described the appearance of the stage to them, which was very moving.
In the month of the graduation season, the program also co-launched the #Wish to graduate if you have a heart##Handwritten greetings from 100 schools to give graduates #Weibo activity, Beijing Forestry University, Southwest Jiaotong University, China University of Mining and Technology, China Agricultural University and other 60 colleges and universities jointly sent graduation season blessings, and all platforms simultaneously released college entrance examination blessing videos, with a total of nearly 40 million views on Douyin. The reason why "Classic Songs" can move young people again and again is because it has always used a warm heart close to young people to create a youth upsurge of traditional culture.
Care for the "positive youth" of the era and take root in the vein
Since its launch in 2018, "Classic Songs" has become another phenomenal case of the station's cultural program with the original mode of "harmony and poetry and song". In recent years, even though cultural programs have repeatedly innovated and emerged, "Classic Songs", which has been launched for six seasons, still dominates, and the reason is that the program has always kept pace with the times with the innovative intention and cultural guidance.
As an original large-scale music and cultural program of the main station, "Classic Songs" is rooted in traditional culture and takes the spirit of General Secretary Xi's series of important speeches on promoting the excellent traditional Chinese culture as the creative guidance direction, and the first season focuses on the core idea of "promoting the creative transformation and innovative development of traditional culture", finds the key key to the combination of poetry and music, and continues to upgrade the concept in the next three seasons of the program, expanding Chinese classical poetry to excellent classic literary works in ancient and modern China and abroad. At the same time, it implements the "people-centered" creative orientation with more vivid character stories. After the program mode gradually matured, "Classic Songs" entered the thematic expression stage from the fourth season, from "Tribute to Heroes" and "Great Beauty and China" to today's "Positive Youth", "Classic Songs" has always kept up with the changes of the times and kept pace with the times, in addition to adhering to the creative core of traditional culture and the core mode of "harmony with poetry and song".
On June 2, General Secretary Xi Jinping delivered an important speech at the symposium on cultural inheritance and development, emphasizing that "continuing to promote cultural prosperity, build a cultural power, and build the modern civilization of the Chinese nation at a new starting point is our new cultural mission in the new era." Guided by the spirit of the 20th National Congress of the Communist Party of China, "Classic Songs, Positive Youth" aims to call on the youth power of a new generation of young people and forge ahead on the new journey of Chinese-style modernization, which is once again highly consistent with the spirit of the general secretary's speech. It can be said that the "positive youth" season of the show has come to a successful end, and the "positive youth" of "Classic Songs" is always in progress.
In addition, the program has always been deeply engaged in poetry and adheres to the content output of positive energy, Hanle Fu's "Long Song Xing" advises people to cherish time, and Zhu Xi's "Reading Books with Feeling" reveals the wisdom of the human heart through the profound philosophy of constantly absorbing new knowledge... This season, based on the core theme of "positive youth", based on the selection of classic poems and character models, successfully set off a "poetry and music style" among teenagers, leading young people to better integrate into the new era and undertake the cultural mission entrusted to them by the times. As a Zhejiang student lamented, it is the unshirkable historical mission of all contemporary young people to let the "old roots" of Chinese culture sprout "new shoots".
The civilization of youth, the civilization of struggle. "Classic Songs, Youth" provides nutrients with classic poetry and Chinese music style as the keynote, inspiring the struggle and responsibility of young people in the new era. For thousands of years, the dreams that generations of sages wanted to realize have been in the hands of this generation. As producer Tian Mei said, "Culture is like a ruler, which will measure the height of each young person's future growth." ”