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Ma Donghui, president of Ideal Automobile, is not in charge of operation? Will the sales target of 300,000 units be achieved this year?

Operator Finance Network Intern Wang Xinyao / Wen

Recently, ideal cars have repeatedly become the focus of public opinion, former stars mentioned ideal L9 on programs sponsored by other car brands, and now Jianning, Fujian has been exposed that an ideal L9 suddenly accelerated into the hotel and flew two people.

In terms of personnel, in December last year, there was also a change in the top management of Ideal, and Shen Yanan, executive director and president of Principle Vision, resigned from all positions in the group and was replaced by Ma Donghui. The operator Caijing noticed Ma Donghui and tried to sort out his past resume.

Ma Donghui, president of Ideal Automobile, is not in charge of operation? Will the sales target of 300,000 units be achieved this year?

According to information disclosed by Ideal Official, Ma Donghui received a bachelor's degree in power engineering from Wuhan University of Technology in 1995 and a master's degree in mechanical manufacturing and automation from Shanghai University in 2003. According to the time of obtaining his degree, Ma Donghui did not graduate from university and went to graduate school. His master's degree at Shanghai University does not know whether he is studying full-time or part-time. However, at that time, master's students were very formal, and they all needed to participate in the national graduate entrance examination, unlike the EMBA for a period of time when it was to apply for admission, and they had not participated in the national graduate entrance examination, and the gold content was not high.

According to media information, Ma Donghui is 49 years old this year and has 20 years of experience in automobile research and development.

His experience is not particularly complicated, and he has worked in IAT Automotive Technology Co., Ltd., Jianshi International Automotive Design (Beijing) Co., Ltd., and Sany Heavy Industry Body Co., Ltd. It is a veritable "technocracy".

In September 2015, Ma Donghui joined Li Auto as the chief engineer. He is also the co-founder of Ideal Auto.

In December 2022, Li Auto officially announced that from January 1, 2023, Ma Donghui will succeed Shen Yanan as executive director and president of Li Auto, and be responsible for the R&D and supply chain groups as a whole; The supply team (including supply chain, manufacturing and quality) managed by Shen Yanan will be managed by President Ma Donghui.

The above announcement did not mention whether Ma Donghui would still be in charge of sales and operation, and Ma Donghui continued to serve as president, raising suspicions that Ma Donghui did not need to be in charge of sales and operation.

Ma Donghui, president of Ideal Automobile, is not in charge of operation? Will the sales target of 300,000 units be achieved this year?

After becoming president of Li Auto, Ma Donghui's appearances have also increased.

According to media information, when he attended the Shanghai International Auto Show in 2023, he said that by the end of 2023, Li Auto aims to complete the construction of more than 300 supercharging stations, and in 2025, he aims to build more than 3,000 charging stations; In addition, by 2025, Ideal will form a product layout of "1 flagship model + 5 extended-range electric models + 5 high-voltage pure electric models".

Ma Donghui also publicly stated that "Li Auto Beijing Green Intelligent Factory will prepare for the production of pure electric models, with a planned production capacity of 100,000 units per year" as the president of Li Auto for more than half a year, Ma Donghui publicly disclosed many goals, whether it can be achieved is worth looking forward to.

On July 5, Li Auto announced that it has completed the delivery of the 400,000th vehicle user, which took 42 months, becoming the fastest new car company in China to achieve 400,000 deliveries. Data shows that in the first half of 2023, Li Auto delivered 139,100 units.

At the beginning of this year, Li Auto's sales target for 2023 was to guarantee 250,000 units and strive for 300,000 units. If the momentum of the first half of the year can be maintained, it is possible to achieve this goal.

The operator Caijing Network noticed that there were articles on the Internet recently, saying that Fujian Jianning's ideal L9 suddenly accelerated into the hotel and crashed into the two people, attracting attention. In response to this incident, the official and CEO Li Xiang's social platform did not respond. It is not possible to determine whether it is a technical problem with the car or the driver's driving technology.

Ma Donghui, president of Ideal Automobile, is not in charge of operation? Will the sales target of 300,000 units be achieved this year?

The operator financial network will continue to pay attention to the follow-up of the incident.

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