71-year-old actor Li Liqun live broadcast goods to provoke the ridicule of the crowd? Sure enough, the end of the star is to bring goods. During the epidemic, Li Liqun fiercely circled a wave of fans with real home videos, but he didn't expect that in just one year, these millions of fans became his plate of leeks? While saying that he does not earn a penny from fans, he sells high-priced purple clay pots that are difficult to distinguish between real and false, and sure enough, everything still has to be on par with money.
Speaking of Li Liqun, many people must have seen his Kitchen Bang soy sauce advertisement, and the original sentence "180 days in the sun" directly made him popular all over the country. Li Liqun, who is now in his seventies, entered the life of retirement early, but he did not expect that with the blessing of traffic, he would become popular on the Internet again, but this time it was not with his superb acting skills.
Drama turned red?
At the moment when film and television dramas are not connected, the popularity of old drama bones seems to indicate that old actors have more opportunities to express themselves, and can quickly be recognized by users, which should be a good thing. But Li Liqun's popularity is not because of his works, but because of his short videos like "circle of friends" during the epidemic, which are mainly a reality.
After the epidemic, Li Liqun and his wife returned to their birthplace of Taiwan together and lived a safe and secluded life. In that period threatened by the virus, death and unemployment, such slow life videos can undoubtedly soothe the general anxiety and uneasy psychological state of the public, and because of this, Li Liqun's Douyin short video views instantly surged to the views of the top traffic stars in the mainland entertainment industry, and such a large flow is completely from ordinary viewers without a little moisture, such activity is very amazing.
In such an era where traffic equals money, at that time, someone also asked Li Liqun whether he would take this opportunity to film again, and Li Liqun gave the answer that he was old and now just wanted to go home to retire. Many viewers felt sad because of this, and they sighed in the comment area, the years are not spared, but they respect the choice of the old man, but in just a few months, he subtly broke the promise he gave, and Li Liqun announced that he was going to live broadcast the goods.
Two-Face Controversy
Such a sudden change in attitude in the short term inevitably makes people wonder, but people who know more about Li Liqun's previous extra-theatrical life and interviews are not surprised by this, and soon, someone cut out Li Liqun's interview clips in his early years. In the video, the reporter raised some questions about the phenomenon of traffic stars bringing goods, Li Liqun said: What artists need to do is to rely on their popularity to help the product become famous, and the quality of the product itself is not something that an artist star needs to consider. As soon as this remark came out, it suddenly caused an uproar.
Prior to this, even if the fans who had some doubts about Li Liqun's goods, most of them were worried that Li Liqun would be coaxed by merchants, resulting in a late festival, and many fans with childhood filters also said that if the quality and price of the selected products were good, they were also willing to pay.
Li Liqun also actively replied in the Douyin comment area, saying that he would definitely pay attention to quality issues. However, now that I look at it, it is inevitable to feel chilling, and even more so that some people are already singing about Li Liqun's live broadcast career, "I have been filming a lifetime of drama, I want to live in a villa, several apartments, and I am not a person who lacks money, so why do I come to eat this amount of traffic money?" The face is really ugly. "Is real life really not as good as broken silver?
And Li Liqun's performance is unsurprisingly uncomfortable, first of all, the price of the live broadcast room does not match his usual simple image, and the price of goods is generally high.
Secondly, he made a major mistake in the live broadcast and caused a lot of losses to the merchant, and he directly argued with the merchant in the live broadcast room, and the face he showed was really difficult to connect with the loving and peaceful old man in the original short video, and many viewers were completely disappointed with Li Liqun. This has also made many people begin to reflect on whether there is something real in this era where traffic is king?
Actors caught up in traffic and exploited ordinary audiences
In fact, it is not uncommon for traffic actors to bring goods, but it has become a strong proof of the actor's worth, and the purchasing power of fans is directly proportional to the actor's own coffee position. Many big-name cosmetics and clothing brands will invite the endorsement star to the scene during the important live broadcast, and even require the star himself to start broadcasting and bringing goods, a live broadcast, as short as one or two hours, as long as three or four hours, the flow is small in the millions, and the high can even reach tens of millions of levels, the star himself only needs to introduce the product according to the script, or simpler, only need to say something to the live broadcast host, so that you can earn a lot of dividends. This is significantly less costly and energy than spending months immersing themselves in the script filming.
Data from third-party platforms
And now that everything can be measured digitally, the purchasing power of fans has undoubtedly proved to the producer the appeal of the actor himself, and acting is no longer a measure of an actor's good or bad, but the actor's own traffic.
In such an impetuous market, a vicious circle has been formed, there are fewer and fewer good actors, and the glamorous faces are just wrapped up in traffic. Just like Li Liqun, the commission he earned by relying on his salary in his later years may not have a large amount earned by several live broadcasts, making such a choice can be understood, but it is inevitable to disappoint.
Celebrities have become the norm, and celebrities who want to go up and improve their fame can only be achieved by fans paying again and again. And what many stars promised: whether it is stage performance or film and television performance, the actual performance is so disappointing to fans.
But as long as fans want to see each other continue to appear on the screen, they can only keep consuming, regardless of whether they consume what they need. At this time, the goods endorsed by the stars have become a kind of "indulgence", and fans can only be roasted on the fire by this consumerism. And the actors and stars who pinned their hopes on it made a lot of money early.
Want to see excellent film and television works is the most normal demand of ordinary people for high-quality entertainment works, people always have the pursuit of beauty, this should not become a luxury, the actor's job is to contribute wonderful performances, not in this era of traffic gods to carry out one competition after another. The example of the old artist Li Liqun is not the first and will not be the last, but it is enough to provide enough warning for future generations.