The Paper Contributing Writer Chen Dingrui/Sup-up Soccer
The Chinese women's football team rushed to the top of the hot search.
The Chinese women's football team joins hands with Prada.
On the afternoon of the 10th, the news that Prada Plata was the official partner of the Chinese national women's football team flooded social networks.
Netizens have sighed that at a time when the personality of entertainment stars continues to collapse, it is definitely a good choice to join hands with a healthy and confident Chinese women's football.
Like Prada, many companies have long understood this – they work with Chinese women's football.
Prada signed with the Chinese women's football team.
At present, the Chinese women's football team has arrived in Adelaide, Australia, to prepare for the Women's World Cup, which opens in 10 days.
The first World Cup group stage of the Chinese women's football team will be played on July 22 at 20:00 Beijing time, against the Danish women's football team. This will be followed by a match against Haiti and European Cup winners England.
In the face of a difficult group qualification situation, the pressure borne by Shui Qingxia and the Chinese women's football team is not only a competitive result in black and white, but also comes from the anticipation of all directions.
But on the positive side, such a circle-breaking level of attention has turned into real money sponsorship during the special period, allowing the Chinese women's football team to move forward against the wind during the trough of Chinese sports.
In the past two to three months, the Chinese women's football team has received a number of exclusive sponsorships, and the commercial value has risen.
In March, French Lion Dragon, Fenjiu International and Xinri took the lead, setting off the first wave of commercial heat in the competition year; At the end of May, as early as 2010, Yanjing Beer, which had been in hand with the Chinese women's football team, completed a cooperation to renew the frontier; In the past half month, Haokang at home, bauhinia and white elephants have been listed, which has pushed the sponsorship fever of Chinese women's football to a climax.
Chinese women's football team joins hands with new partner Bauhinia.
So far, the Chinese women's football team, which will usher in three continental competitions this year, has been upgraded to the "new top" of the Chinese sports circle, and their existing exclusive sponsorship has reached 15, which is almost comparable to the Chinese women's volleyball team before the Tokyo Olympics.
Comprehensive strategic co-construction partner: Alipay;
Official Senior Partner: Roewe;
Official partners: Jinluo, Langdi, Xinri, Panpan, Dori, Little Red Book, White Elephant;
Official support brands: French Lion Dragon, Yanjing Beer, Haokang at Home, Bauhinia;
Regional Partners: Fenjiu International;
Formal dress for occasions and trips: Prada.
Coach Shui Qingxia took an official photo.
Regardless of the specific amount, at least in terms of the number of sponsorships, the exclusive sponsorship of the Chinese women's football team has greatly exceeded the "China Team" matrix (7) that packages the rights of national teams.
Speaking of which, the exclusive sponsorship of the Chinese women's football team is still a new thing in recent years, looking back more than ten years ago, due to various reasons, the Chinese women's football team has received only 4 special sponsorships.
Until the 2021 Tokyo Olympics, the sponsorship level of "Official Partner of the Chinese Women's National Football Team" was listed separately by the Chinese Football Association, and the addition of Xiaohongshu and Renren Che opened the door for the Chinese women's football team to stand on its own.
Judging from the current trend, the addition of these new brands is probably not the end of the Chinese women's football sponsorship wave - with the continuous advancement of the three continental competitions, the Chinese women's football team, which has many star players, should gain more recognition in the commercial market.
Wang Shanshan took a makeup photo of the Women's World Cup.
Of course, the improvement of the commercial value of Chinese women's football is not only supported by brands outside the circle, but also promoted by equipment brands in the industry.
Looking back on the past, the equipment endorsements of female football players who can impress the public are probably only Ma Xiaoxu and Adidas, as well as Wang Shuang and Nike.
However, in the past year, Chinese female footballers who have come out of the circle with their excellent records and fighting spirit have already attracted more attention and presence:
First, Zhang Linyan signed Umbro, Wang Linlin joined forces with Under Armour, and then Yao Wei and PUMA recently teamed up, both of whom are the first Chinese female footballers signed in the history of each brand.
In terms of commercial value, attention and influence alone, the Chinese women's football team in the transition period is at an all-time high, relying on the Asian Cup victory at the beginning of last year, they have been pinned on high hopes this year.
Even if the gap with the strong teams in Europe and the United States is still obvious, the statement guided by Shui Qingxia still shows the determination and will of this team - "As long as you don't give up, there will be hope." ”
Editor of this issue Zou Shan