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SF, which has been losing money for years and has a debt of 2.1 billion, finally can't hold on...
SF directly announced that it would package and sell the subsidiary for 1.813 billion yuan, and even signed a 100% equity transfer agreement, which only took effect after the acquirer's signature.
The giants of the express delivery industry lowered their heads, and everyone else dared to wait and see, and none dared to make a move.
At this critical moment, a man appeared in front of the public with Jitu Express, bringing SF back to life!
Who is this person?
How to save the situation of SF's continuous losses?
The first in the industry is to sell subsidiaries, at this stage, in the face of the same market, who can have the confidence to take over other express companies in China?
There is no doubt that one way and one can not be done. What is needed at this time is fresh blood, just like the catfish effect, to make the entire express delivery industry present a new situation.
Just when everyone was discussing the direction of things, the news that "Jitu finally successfully acquired Fengwang at a price of 1.183 billion" was reported by the media.
Jitu, a poorly known express company, how can it have such boldness and strength?
The man who supported SF behind his back finally surfaced...
The up-and-coming polar rabbit that has a place in the industry
I don't know when the site of Jitu Express began to suddenly appear on the street, one or two ...
In 2015, J&T was founded in Indonesia, and four years later, it began to expand into the country.
It's just that at that time, the big cake of the domestic express delivery industry has been divided by several express delivery companies that are now well known.
In addition, when Jitu first entered the domestic market, it encountered two major problems of site and business qualification.
In two years, it spent 20 billion yuan, which occupied 15.4% of the Chinese market, and then acquired Best Express and SF's Fengwang.
At this point, Polar Rabbit has finally gained a foothold in China, and Polar Rabbit's helmsman, Li Jie, is also well known.
This figure from the sixties talks about his life experience, which is admirable.
The acquisition of Fengwang, Li Jie, the man behind this finally surfaced
In the seventies and eighties, the college entrance examination was definitely a difficult task, but Li Jie was still able to be admitted to the School of Economics and Management of the University of Science and Technology Beijing and studied marketing.
With a high degree and understanding of the marketing industry, after graduation, he directly entered Nanjing Parkson Group.
The backgammon mobile phone, which set off a wave at that time, was a product that Li Jie came into contact with when he entered the company.
Although he is a newly graduated intern, he has attracted attention in the company because of his precipitation in college and his eloquent, quick thinking and flexible personality.
The sales ability has been continuously improved, and even in the four years since joining the company, the title of "sales champion" has never fallen to anyone other than Li Jie.
Soon after, it attracted the attention of BBK headquarters because of its outstanding sales performance.
Duan Yongping, the founder of BBK, was full of curiosity about this young man.
Soon, Li Jie was hired as a sales manager by BBK headquarters due to his outstanding personal ability.
Just when Li Jie thought that soon after graduation, he would be able to reach such a height and be satisfied.
As everyone knows, there are new opportunities and challenges waiting for him in the future...
Joining BBK, Li Jie was first placed in the audio department, responsible for the overall design and planning of the product.
He was not originally from a professional background, but unexpectedly, he still managed the department in an orderly manner, let alone his business achievements.
Duan Yongping saw Li Jie's ability and appreciated him very much, so he promoted Li Jie to senior management for key training.
Excellent sales performance, successive promotions, and one achievement after another have constantly enriched Li Jie's professional career.
Since Li Jie joined OPPO in 2000 and was responsible for the sales of the entire Suwan region, the team led by Li Jie ranked in the top three for three consecutive years, and even won the sales champion for many years.
At the same time, Li Jie also set a new benchmark for the sales industry.
The three-tier distribution system he used is now widely used in the sales industry.
"Regional sales manager - sales executive manager - supervision - the most basic shopping guide" greatly facilitates the management and operation of the sales industry.
At this point, Li Jie's ability has been greatly improved.
When everyone gave him recognition, only Duan Yongping was different!
Perhaps it is precisely because he values him that he will demand more from him and hope that he can do better, he still feels that Li Jie at this time still needs experience and needs to learn.
OPPO occupies a large part of the domestic market, but the market in Gansu and Xinjiang has never been won.
Duan Yongping originally thought that when Li Jie arrived here, this "Changsheng General" would eventually be severely frustrated.
Unexpectedly, since Li Jie took office, sales have directly transferred from the bottom of the country to the top five in the country.
Seeing this, Duan Yongping saw it in his eyes, and he was completely convinced of Li Jie's talent from his heart.
In 2013, OPPO gradually lost its advantages in domestic competition because of the industry's competition, and in order to continue to develop the market, it set its sights on Indonesia.
Li Jie, who took the initiative to ask for help, flew directly to Indonesia without waiting for a moment after receiving approval.
The language barrier, the local familiarity, and the humanities did not affect his research on the market.
In Indonesia, the update and iteration of digital products is very slow, and when smartphones are widely used in China, Indonesia is still using old-fashioned mobile phones with buttons.
After learning about the Indonesian market, the headquarters decisively decided to take charge of Li Jie and take the lead in occupying the Indonesian market with low-cost smartphones.
But Li Jie believes that occupying the market cannot be used in this way!
Although the use of low-end smartphones to occupy the market, low cost and high profit, but as a foreign brand does not have much advantage.
In the end, with the support of Duan Yongping, the market of high-end smart phones was chosen.
The difficulty of opening up a new market is self-evident, but this did not stump Li Jie in the slightest.
A year later, with the joint efforts of Li Jie and his team, OPPO mobile phones quickly opened up sales in Indonesia, just beginning, accounting for 7% of the Indonesian market.
Subsequently, Li Jie did not dare to relax in the slightest.
He quickly set up a factory in Indonesia to produce mobile phone parts. At the same time, the after-sales service department was also successfully established, and a complete after-sales service system was formally formed in Indonesia.
In just two years, in Indonesia, OPPO's status has risen to second, second only to Samsung. As OPPO gradually develops in Indonesia, new problems follow.
The transportation of goods has become the number one problem!
Overseas opportunities have made Jitu
The express delivery business is not yet developed, and the only thing that can be relied on is the few local transportation systems.
Due to transportation problems, the further development of the market has encountered a bottleneck, and there has been no way to further increase sales for a long time.
This gave Li Jie, who was originally helpless, a new idea.
Mobile phones can go abroad to expand the market, and express delivery must also be possible.
In 2015, at OPPO Indonesia's mobile phone conference, Li Jie announced that he would officially step down.
In August of the same year, a courier company called J&T was quickly established in Indonesia, which was the predecessor of Jitu.
At this time, there was only one logistics company similar to mainland express in Indonesia, but not only the transportation time was extremely long, but the quality of service was difficult to say.
Li Jie seized this opportunity!
With the OPPO distribution points opened in Indonesia in the past two years, a chain of express transportation was quickly formed. In just two months, it already occupied most of the Indonesian market.
Li Jie knows that even if he does not act, domestic express delivery companies may seize the Indonesian market.
So, in 2018, J&T officially changed its name to Jitu Express and marched into China.
Unexpectedly, as soon as he returned to China, he encountered a problem, and Jitu without express delivery qualifications could not continue.
Under Duan Yongping's suggestion, Li Jie opened the road to acquisition.
Later, when Jitu faced financial difficulties, Duan Yongping and OPPO injected 17 billion yuan and 7 billion yuan into Jitu respectively.
And the founder of Pinduoduo has opened a green channel for Jitu.
Speaking of the origin of these people, Duan Yongping already had a pivotal position in China when he sold the Little Bully Learning Machine.
Heroes cherish heroes, and Duan Yongping also attaches great importance to the cultivation of successors.
BBK, OPPO, vivo and the up-and-coming star Pinduoduo are all from his hands, and now coupled with Li Jie's polar rabbit, the influence in China is self-evident...
Under the leadership of Li Jie and the support of many brother companies, Jitu was born to death.
In order to seize market share and attract customers with extremely low prices, it spent 20 billion yuan in less than ten months and successfully occupied 15.4% of the market.
In order to achieve more stable development, Li Jie formulated a plan of "reducing costs and increasing efficiency, improving quality and increment" in 2022 according to the actual situation.
Through titles, sponsorships, invitations to celebrity endorsements, etc., to increase the public's attention and goodwill.
Not only that, but also opened a "special product line", increased the sales of agricultural and sideline products, and solved practical problems for those hard-working farmers...
Living up to expectations, J&T Express finally won the "5A Logistics Enterprise" certification in 2022, which was recognized by everyone.
brief summary
If you are limited to the present, you will lose your way; Take a long-term view, and the road will never go wrong.
Follow the trend, live to death, and do your best to reap the rewards.
Opportunities often coexist with challenges, and the truly strong will never sit still.