The following article is from Xiangjiang Shu Review, written by Lao Yang
Source: Xiangjiang Digital Review This article is reprinted and published with permission
Halfway through 2023, looking back on the digital transformation construction of enterprises in the past six months can be summarized in a few words: active, wait-and-see, anxious.
First of all, let's take a look at the digital market public opinion, which is very active.
Public opinion in the digital market at the beginning of 2023 is extremely active whether online or offline, the launch of ChatGPT has given the digital market a shot in the arm, and under the blessing of capital, all kinds of hype and publicity around the concept of AI have been hot, so major manufacturers whether they are doing hardware or software want to rub the heat of AI, but after all, do technology or rely on strength to speak, cowhide blowing technology is not as good as the eyes of the masses or snowy, And for the application scenarios of AI need further polishing and verification, but the color bubble of public opinion can indeed confuse many people, some business leaders even think that GPT is very simple, to set up a R & D team to engage in their own enterprise GPT, some leaders even want to use GPT automatic development system to kill the software development team, which has made a lot of jokes in the industry, so on the one hand, it shows the attention of business leaders to emerging technologies and the corresponding desire, But on the other hand, it also reflects that the depth of understanding of digital technology needs to be further strengthened, the direction is wrong, the harder digitalization efforts, the more difficult it is to reflect its value ability.
In the first half of 2023, with the end of the epidemic, especially with the launch of the "Digital China Construction Overall Layout Plan", the silent digital market ushered in a long-lost noise, all kinds of large and small meetings emerged, especially offline meetings, various summit forums, industry summits are filled with the circle of friends of major CIOs, although everyone is accustomed to various online meetings, but more warm offline meetings are still the favorite of industry people, and the big coffee in the circle sits around to share industry trends, construction experience, and imagine the future. But after a few months, everyone gathered in private and talked about the most is the seemingly lively industry in the industry, but there are few projects built, hot outside and cold inside, major manufacturers are working hard to organize and publicize, but Party A's fathers have something difficult to say: the landlord's family has no food left!
Therefore, after the excitement, for various digital suppliers comes anxiety, marketing has invested a lot of money, but the return is average, Party A's father is also more involved, the project is difficult to set up, the project has been started in a short period of time is difficult to accept, online, the cost of project investment is also difficult to recover for a while, the financial pressure is further intensified, followed by more unspeakable survival anxiety.
So in order to survive, major manufacturers have begun to optimize the team, some projects that cannot see the market prospects for the time being, followed by the "graduation tide" of technicians, including some senior technicians who have worked in large factories for more than ten years, a large number of technical personnel poured into the market, further deepening the employment anxiety of the market.
Let's look at the digital transformation construction of enterprises, the market in 2023 is more uncertain than in previous years, and the involution of enterprises in the mode of cost reduction and efficiency increase is further deepened, although enterprise leaders have a sense of digitalization and want to use information technology to empower management, but the financial strength is not allowed, the days of impulsive, repeated digital construction under the wind of the year are gone, digitalization is still a major investment in the eyes of most traditional enterprise leaders, so unfortunately digitalization is also within the scope of "cost reduction". But the paradox is that if there is no digital system, how can we talk about efficiency? Therefore, under the dual pressure of "cost reduction" and "efficiency increase", and based on the depth of digital cognition, a compromise solution was chosen: wait and see!
Therefore, in the first half of 2023, for the members of the information department or CIO of the majority of enterprises, most of the time is waiting, waiting for a suitable opportunity to do digital projects, but various demonstrations have been watched, inquiries and comparisons have been completed, and reports have been typed, and the rest is the ambiguous attitude of the leadership: wait! So as time passed, the information department was also anxious, seeing that half a year had passed, no digitization projects had been done, there were no work results, how to write a half-year work summary? Will the information department be optimized as a result?
Of course, the digital work of enterprises in 2023 is not stagnant, some head enterprises, especially state-owned and central enterprises, are also engaged in digital construction with the launch of the "Digital China Construction Overall Layout Plan", and have established their own internal technology companies, on the one hand, to meet the personalized system needs of the enterprise itself, and on the other hand, they want to operate in the market and get a piece of the industry market, but Lao Yang wants to remind that the digital transformation of enterprises is a complex system engineering, involving all aspects of enterprise operations. It is not possible to set up a development team; The operation of a technology company requires more scientific management, rather than treating it as an IT department.
From the above, it is not difficult to see that behind the excitement of the digital market in the first half of 2023 is anxiety, the application of new technologies still takes time, blindly pursued by public opinion, and the bubble will always burst one day, so digitalization still needs to be down-to-earth; For business leaders, what is needed is to further deepen the deep understanding of digitalization, rather than a general conceptual understanding, while the information department needs to learn while waiting and continuously improve its digital capabilities, so for the enterprise digital outlook in the second half of 2023, Lao Yang understands the following:
First, for digital suppliers, the fierce degree of market competition will further intensify, so in addition to business, products, and technology, it is also necessary to strengthen project control and service capabilities;
Second, for various digital suppliers, the financial pressure and project risks will further expand, so how to revitalize funds and avoid various project risks is a top priority;
Third, for enterprises, under the pressure of survival, the involution will be further increased, and it is not ruled out that the information department will be optimized again at the end of the year, so the anxiety in the second half of the year will not be reduced;
Fourth, how to let enterprise leaders recognize digitalization and reach a consensus is still the top priority for CIOs in the second half of the year.
Fifth, how to reflect the value of digitalization is still an important task for CIOs in the second half of the year.
Therefore, in the second half of digitalization in 2023, Lao Yang believes that whether it is a digital supplier or an enterprise CIO, in addition to being hopeful, they also need to be prepared, not only to enjoy the excitement of the market, but also to accept the loneliness after the excitement, because the market is highly uncertain, the only certainty is the attitude to digitalization, what needs to be done is to practice internal skills and believe that God rewards hard work.
Transferred from the public number: Industrial Internet Frontline