As early as many years ago, Mercedes-Benz, BMW, Audi have launched a "rejuvenation strategy", these luxury brands seize the preferences of young people and the general trend of market sinking, and invariably design a more dynamic appearance and richer intelligent configuration for their hot-selling models to attract young consumers. In addition to the rejuvenation of the main models, BMW, Mercedes-Benz, Audi and other luxury brands have also greatly reduced the entry threshold, and many entry-level models with down-to-earth pricing have been laid out, such as the Mercedes-Benz A-class with a 1.3T engine, the BMW X1 with a 1.5T three-cylinder engine, the small SUV Audi Q2L, and the Audi Q3 with a large terminal discount. Among them, the Audi Q3 can be regarded as a hot-selling model under Audi, and the sales volume in recent months is about 5,000 units. Considering that the entry threshold of this car is close to 300,000, such sales results are really not bad.
Of course, the luxury brands that are currently sinking the market are not only Mercedes-Benz, BMW, and Audi, but also the second-tier luxury brand Cadillac has launched the more entry-level Cadillac GT4 under the premise of having laid out the XT4, a 200,000-level SUV, in order to increase market share with the help of the two-car strategy. The familiar independent luxury brand FAW Hongqi is also not to be outdone, in the 200,000-class SUV market layout Hongqi HS5, this car quickly sold after the official launch, but also won the sales champion of the mid-size SUV market, many times became the sales champion of the self-owned brand mid-size SUV, well recognized by users. Now FAW Hongqi has once again focused on the SUV market and created a new SUV that can be described as "entry is really luxurious" - Hongqi HS3, which is about to be launched.
From the naming method, it can also be found that the positioning of Hongqi HS3 is actually more entry than Hongqi HS5, and the official positioning is A+ class new-generation SUV. However, the entry positioning does not mean that the strength of the Hongqi HS3 is weak, on the contrary, this car has achieved "great prospects". The body measures 4655/1900/1668mm in length, width and height respectively, and has a wheelbase of 2770mm. Just looking at the size, the Hongqi HS3 is completely "leapfrogging" in the A-class SUV, and tall passengers sitting in the back do not have to worry about the activity space. The front seats in the car adopt the bucket structure that young people prefer, and add lightweight and hollow design to create a stronger sports atmosphere for the cockpit, and can also bring a strong sense of wrapping to the driver when actually riding, improving the driving experience.
FAW Hongqi as a classic luxury brand inherited for decades, naturally also has a unique understanding of luxury, in the environment of the young automobile market, FAW Hongqi also dares to innovate, into more young people like the elements, Hongqi HS3 is FAW Hongqi luxury genes, innovative ideas are the masterpiece, exterior, interior design are quite bright. In terms of appearance, Hongqi HS3 continues the flying wing design theme of FAW Hongqi family, with a large grille at the front, chrome decoration on both sides of the flying wing design, and the combination of headlights and flying wing chrome on both sides makes the front look more coordinated. The shape of the entire headlight group is similar to the C-shape, and the internal light source has added a diamond-shaped parametric pattern, which is lit like a brilliant crystal, increasing the recognition of the front of the car.
The front grille has a straight waterfall design, and the inner center net has 8 decorative strips with a longitudinal design. In the gap between the eight trim strips, plated vertical strips are added as embellishments, and the length is graded from top to bottom. The interior of the middle net also adds a symmetrical grid to the left and right, adding a sense of layering to the entire grille, and also giving the front face the rhythmic beauty advocated by traditional Chinese aesthetics. In the middle of the front face, is FAW Hongqi's unique longitudinal logo, the middle position of the logo is red, the edge is wrapped with silver material, up to the hood, down to the license plate area, not only adds the recognition of the front face, but also brings a strong sense of ceremony during driving.
The side of the body maintains the design gene of the FAW Hongqi family, the shape is relatively atmospheric, the body looks more stable, but there is also a feeling of diving. The family logo can be seen at the junction of the front fenders and the front door panels, the silver chrome below echoes the flying wing decorative strips on the front face, and the red area is a light strip composed of a large number of dot matrix light sources, which is in line with the trend of "flapping wings mountains and rivers". The recognizability of the rear of the car is also very high, the tail light group is a through-the-top design, but the light groups on both sides add certain split elements, and the internal light source is like an unfolded wing. The rear bumper is large in size, and strip-like styling is added to the sides, which adds to the sporty atmosphere of the whole car.
Next, looking at the interior, the cockpit of the Hongqi HS3 adopts a driver-centered surround architecture, the center console is equipped with a longitudinal design of multimedia screen, and with the semi-suspended design of the full LCD instrument panel in front of the steering wheel, the cockpit is full of technology. In front of the co-pilot, Hongqi HS3 is equipped with panels of different materials as decoration like most models on the one hand, so as to enrich the layering in the cockpit, on the other hand, it integrates ingenuity, and the panel also integrates certain function control buttons, which will not conflict with the driver's screen operation when it is necessary to control the functions in the car, optimizing the riding experience. The steering wheel is shaped with a large number of corners and suede materials to enhance the sporty atmosphere inside the car, and from the official pictures, you can see that the car is equipped with paddle shifters.
In terms of power, Hongqi HS3 will be equipped with two sets of powertrains, namely 1.5T engine + 7-speed wet dual-clutch transmission, and 2.0T engine + imported 8-speed manual automatic transmission, with maximum power of 124kW and 185kW, and maximum torque of 258Nm and 380Nm, respectively. Considering the positioning of Hongqi HS3, in fact, it is already very generous to be equipped with a 1.5T engine, and the power performance of this 1.5T is also relatively good, enough to meet the needs of daily driving, and it only takes 9.9 seconds to accelerate 100 kilometers. The 2.0T engine is a leapfrog configuration for Hongqi HS3, and the power parameters of this 2.0T engine are the same as the 2.0T on the Hongqi HQ9, which is expected to be the same engine and the quality is also guaranteed. With this 2.0T engine, the Hongqi HS3 accelerates to 100 km/h in just 7.2 seconds, which is more than enough to meet the needs of intense driving.
In general, in the SUV market FAW Hongqi accumulation is very deep, Hongqi HS5, Hongqi HS7 have achieved good results, now we see Hongqi HS3 product performance is also excellent, is FAW Hongqi riveted to create a new car, large space, strong power, design is beautiful. At the same time, this car is also equipped with rich interior configurations, with ACC adaptive cruise, 253-color ambient lights, active air intake grille, 15W mobile phone wireless charging, 8-speaker audio system and other high-end configurations, coupled with the price advantage, it is estimated that many Audi Q3 owners will regret buying the car early. After the arrival of Hongqi HS3, FAW Hongqi's product layout in the SUV market has also become more comprehensive, coupled with the performance of product power beyond the level, it is not surprising that some people say that "SUVs look at Hongqi".