In the first half of 2023, the new energy automobile industry is still developing rapidly. These were an unforgettable 6 months for the automotive market. From the "price war" set off by Tesla at the beginning of the year, to the bright shine of domestic new energy at the Shanghai Auto Show in April, to the release of the new energy purchase tax reduction policy, the wind of new energy is blowing in every corner of the car market.
From January to June, the wholesale volume of new energy by passenger car manufacturers in China is expected to reach 3.53 million units, a year-on-year increase of 44%. Sustained high growth has prompted more automobile brands to rush to the new energy market.
The new energy market, although the overall development is good, but the competition and test are also more cruel. In the first half of this year, some people rushed all the way, some people transformed to save their lives, and some people had to exit the market sadly. BYD, on the other hand, rode in this battle and was far ahead.
Official data shows that BYD's sales in the first half of the year totaled 1.2556 million units, a year-on-year increase of 95.78%, which allowed BYD to lock in the name of the "sales champion" of the new energy vehicle market in the first half of the year, not only leading the domestic new energy vehicle market, but also leading the global new energy vehicle market.
China's "sales crown" is also the world's "sales crown"
According to data from the Passenger Association, in 2022, only 9 car companies will have wholesale sales of more than 1 million vehicles. In 2023, BYD's cumulative sales have successfully exceeded one million units in only half a year, which is a sales data that many leading car brands cannot complete throughout the year. Leave competitors in the dust.
In the first half of the year, BYD Auto sold 616,810 new energy vehicles, 631,351 plug-in hybrid models, and 74,289 overseas sales of 1,255,600 new energy vehicles. While overseas sales have achieved outstanding results, BYD has been accelerating the pace of passenger cars going overseas. Recently, the dolphin was launched in Brazil and Singapore respectively, and the ATTO 3, which was popular in overseas markets, was also unveiled in South Africa. BYD also announced the construction of a large-scale production complex in Brazil and the construction of three new factories to further promote BYD's globalization process.
At present, BYD Auto is entering the international market with its strong internal strength, becoming the new energy vehicle brand with the highest sales volume in the global car market.
Break the "ceiling" of domestic brands and continue to attack
In order to win more initiative and voice in the new energy vehicle market, in the face of the comprehensive competition of joint ventures and independent brands, sales alone are not enough, and the brand upward can allow BYD to have more opportunities. To this end, BYD Auto continues to break the "ceiling" of Chinese brands and implement multi-brand and all-round continuous upward offensive.
In the mid-range market, BYD has gained a foothold. In addition to the two ace teams of Ocean Net and Dynasty Net, it is also gradually expanding the high-end market. The new luxury brand Denza is accelerating the pace of new vehicle promotion, and Denza sold 11,058 units in June with the D9 MPV model. The second model, the Denza N7, was officially launched on July 3, and since the Shanghai Auto Show opened blind determination, as of the end of June, the cumulative order volume of the Denza N7, which starts at 301,800 units, has exceeded 20,000 units.
In the second half of the year, BYD Song L, Destroyer 07, Yangwang U8 and other new cars will be launched one after another, and the new brand Equation Leopard, which has great royal bombing potential, will be officially released, at that time, BYD will form a brand architecture of "dynasty + ocean + Denza + equation leopard + lookup", covering all price bands and the whole product series.
Technology is king, driving the brand upward. At present, in addition to the three core technologies of blade battery, e platform 3.0 and DM-i super hybrid, BYD released two cutting-edge technologies of Yi Sifang and Yunji intelligent body control system in the first half of the year, defeating opponents through new technologies and redefining luxury travel. Moreover, these core technologies will be successively applied to its new vehicles to enhance the combat effectiveness and attractiveness of products.
Luo Zhenyu said that "only long-term people can become friends of time". As a "long-termist" in the new energy vehicle market, after nearly 20 years of accumulation, BYD has surpassed its competitors and become a leading brand of new energy vehicles in the world with technology, word of mouth, sales and ingenuity.