Longmen fancy summer escape Nearly 100 "mermaids" dance in the water

Longmen fancy summer escape activity opened, attracting nearly 100 "mermaids" to check in and dive.

Hot springs, forest vacations, rafting... This summer, Huizhou Longmen has successively launched "fancy" summer activities such as "Longmen 13 Soups and Three Volt Baths", integrating "hot springs + forests + traditional Chinese medicine" health tourism resources, focusing on the development of "nourishing the eyes, lungs, stomach, body and heart", taking the road of "ecology + brand + industry" urban-rural integration to create an ecological travel destination in the Guangdong-Hong Kong-Macao Greater Bay Area.

Longmen County, known as "China's natural oxygen bar", has become one of the most popular summer vacation destinations in Guangdong Province. Relevant data show that from January to May this year, Longmen received a total of 2.5598 million tourists, a year-on-year increase of 126.74%, and achieved tourism revenue of about 1.261 billion yuan, a year-on-year increase of 123.38%.

"Hot Spring +" integrated development advantages highlight the main "winter disease summer treatment"

Under the background of the boundless forest sea and the light and shadow of the summer sky, they dragged colorful "fish tails" and danced in the water like elves... Recently, the heart-shaped infinity pool of the valley cliff in Longmen Dipai Hot Spring Forest Resort in Huizhou has a shocking scene - nearly 100 "mermaids" jumped into the heart-shaped pool to swim. It is reported that the event will plan to challenge the Guinness record for the world's largest mermaid pool show.

In recent years, with its unique ecological endowment, Longmen has won many reputations such as "World Forest Hot Spring Maintenance Place", "China's Natural Oxygen Bar" and "China's Hot Spring Hometown". At present, Longmen is the county (district) with the largest number of five-star hot springs in China, and there are 13 large-scale hot spring tourism enterprises in the county, of which 4 have been rated as national 4A-level tourist attractions and 3 have been rated as China's five-star hot springs, which is a well-known hot spring tourism industry cluster.

The first bath activity of "Longmen 13 Soups - Three Volt Bath" jointly sponsored by Longmen County Culture, Radio, Tourism and Sports Bureau, County Development and Reform Bureau and County Greater Bay Area Office, was officially launched at the Wyndham Hot Spring Hotel Nankunshan in Yonghan Town, and major hot spring companies launched a variety of activities and "Three Volt Bath" hot spring health packages, focusing on the health concept of "winter disease and summer treatment", and "traditional Chinese medicine + hot spring" to provide tourists with a different health experience.

Wu Shuxian, deputy county governor of Longmen County, said that in the future, Longmen will continue to anchor the goal of building an eco-health tourism destination in the Guangdong-Hong Kong-Macao Greater Bay Area, continue to promote the strong leader of the eco-health tourism industry, supplement the chain, and gather clusters, enrich product supply, improve service quality and efficiency, transmit the concept of health, promote the quality and upgrading of "three-volt bath" products, and accelerate the high-quality development of Longmen health tourism industry. At the same time, we will strengthen resource integration, promote regional linkage, and strive to build a new pattern of coordinated development of customer source sharing, resource mutual introduction, and win-win cooperation.

"Forest+" New Model of Local Tourism Industry Development Last year, the number of tourists exceeded one million

Longmen South Kunshan forest coverage rate is as high as 93.95%, known as "Tropic of Cancer oasis" and "plant resources kingdom" reputation, here bamboo forests into the sea, birds singing mountains, grass and trees spitting emerald, streams babbling, like a paradise.

A few days ago, the seventh quarter of the "Dragon Gate Array" - Huannan Kunshan Eco-health Tourism High-quality Development Dialogue Event was held, Tan Bingyang, Secretary of the Party Committee of Nankunshan Eco-tourism Zone, said that in the future, Nankunshan will vigorously cultivate the state of forest tourism, promote the transformation of forest tourism to sightseeing tourism, forest health care, forest experience and other multi-format transformation, so that "forest +" becomes a new model for the development of the local tourism industry.

According to Tan Bingyang and others, today, Nankunshan Eco-tourism Zone has formed a homestay industry cluster with both high, medium and low levels, and high-end homestay groups such as Aishu, Huaxiyu and Yunjibao have formed a differentiated development pattern with Erkeng Village characteristic homestay group and Zhongpingwei family hotel group. On this basis, Nankunshan will continue to give full play to the advantages of village-enterprise cooperation, high-standard planning and design, and concentrate resources to build camp leisure, characteristic homestays, forest vacations, cultural tourism, agricultural tourism characteristic theme demonstration villages, to achieve the rural tourism development model of "off-season is not light, peak season is more prosperous".

At present, Nankunshan has a total of 390 large-scale resorts (hotels), homestays (family hotels) and farmhouses, relying on the rare ecological resource advantages and high-end tourist source advantages in the Greater Bay Area, the local area has formed a certain health resort atmosphere, and is a well-known holiday tourism destination in the province. In 2022, the region received 1.138 million tourists and generated 454 million yuan in tourism revenue. Next, Nankunshan plans to further expand the direction of investment promotion, rely on the advantages of natural scenery and characteristic culture, revitalize the surrounding resources of homestays, create rural tourism boutique resorts with Nankunshan characteristics, and drive rural revitalization with homestay development.

Characteristic agricultural products are integrated into the tourism industry chain to create high-quality tourism routes

In the alpine clouds above 600 meters above sea level in Nankunshan Mountain, a wild cocoa tea known locally as Maocha grows, which is currently the only tea plant variety in the world known to grow naturally without caffeine.

According to Tan Bingyang, at present, Nankunshan Mao tea industry has formed a whole industrial chain system integrating seedling breeding, tea planting, intensive processing, brand marketing, tea tourism and leisure, and is a characteristic advantageous industry for local key development and rural revitalization. In order to further promote the development of the Mao tea industry, Nankunshan Eco-tourism Zone actively organized tea farmers to standardize planting, formed a "leading enterprise + cooperative + farmer" planting model, and vigorously cultivated green ecological industry. At the same time, through the holding of Mao Tea Culture Festival, many tourists were attracted to Nankunshan to taste and purchase Mao tea, and the pilot construction of Nankunshan Mao Tea Industry Chain Standardization was fully launched, and the national agricultural product geographical indication certification (Nankunshan Mao Tea) was declared.

In May this year, Nankunshan Maocha Culture Experience Camp was rated as a provincial leisure agriculture and rural tourism demonstration site, which is another achievement of Nankunshan Maocha planting industry after exploring and promoting the "tea tourism integration" model. Nandu reporter recently saw at the scene that the Nankunshan Mao Tea Culture Experience Camp building is integrated into the primeval forest, with a 500-acre Mao Tea planting demonstration base, and a "Mao Tea Culture" corridor, theme sculptures, etc., which is the core place for Nankunshan Mao Tea Culture display, promotion, tasting and sales.

Tan Bingyang said that with "forest-tea-tourism" and "forest-food-tourism" as the starting point, Nankunshan will also focus on cultivating characteristic agricultural products based on Mao tea, bamboo shoots and horse chestnuts, forming a "one village, one product" and "forest + tourism" development model, integrating characteristic planting industries into the creative tourism economy, so that walking in Nankunshan to wash lungs, staying in boutique homestays, appreciating Mao tea culture, and tasting authentic food will become new highlights to attract tourists.

In terms of cultural and tourism integration, Nankunshan plans to integrate existing resources, give full play to the advantages of village-enterprise cooperation, and cultivate a number of boutique homestays such as Aishu Nankun Secret Realm, Yunlubao and Huaxiyu; Based on the development plan of Longmen tea industry, promote Mao tea culture, create brands, and expand the market. Combined with the existing five characteristic landscapes of mountains, water, forests, stones and waterfalls, tourism and cultural theme projects such as "smelling fragrant flowers", "listening to waterfalls and watching flies", "forest health", "water and stone viewing" and "bamboo watching bamboo shoots" are planned, connecting Chuanlong Waterfall, Yilitian, Shenying Stone, Guanyin Lake and tourism enterprises along the route (Cuilan Valley, Cross Water, Yuntianhai, etc.) to create "Ten Miles Flower Road" and "Ten Miles Forest Path" and other boutique tourism routes as a whole.

suggestion

Wu Zhicai, Dean of the Department of Tourism Management of South China University of Technology

Promote the integration of Luofu Mountain and South Kunshan

Actively integrate into the development pattern of the Greater Bay Area

"Luofu Mountain is a 5A-level tourist attraction, while Nankunshan is a national eco-tourism demonstration area, these two national signboards are famous, and the distance between the two mountains is only 40 kilometers in a straight line." Wu Zhicai, Dean and PhD Supervisor of the Department of Tourism Management of South China University of Technology, and Director of the Guangdong Tourism Strategy and Policy Research Center, has studied Longmen for many years, and believes that if Luofu Mountain and Nankunshan are used as tourism highlights alone, their reception capacity and attractiveness are limited, and it is recommended to build an integrated tourism pattern of "Huanluofu Mountain-Nankunshan Mountain", form a "Huannan Kunshan - Luofushan" resort industry agglomeration area, truly implement the integration of the two mountains, and help high-quality development.

"Green is the brightest background color, and ecology has always been Longmen's biggest advantage." Wu Zhicai said that superior ecological resources are public ecological products, so Longmen is not only the dragon gate of Huizhou, but also the dragon gate of the Bay Area and the whole country, and Longmen should be more actively integrated into the development pattern of the Greater Bay Area. In the next 20 years, urban-rural integration will become the main breakthrough point for Longmen tourism. Longmen should continue to give full play to the three advantages of Huannan Kunshan to promote the economic development of the county. The three major advantages include: first-class resources, and the three-dimensional ecological chain of ecology + hot springs has been formed; First-class transportation area, further broadening the development pattern; First-class capital settles in to further activate resources.

Wu Zhicai said that in fact, Longmen is also moving in this direction, by stimulating new momentum for the county's economic development, making overall plans to rejuvenate the county by industry, strengthening the county and enriching the people, and actively promoting urbanization construction with the county as an important carrier. Under the wave of cultural tourism development, relying on the advantages of infrastructure, ecological environment and cultural heritage along the Zengjiang River, 17 cultural and tourism sports projects have been implemented to create a cultural tourism and sports economic belt along the Zengjiang River, presenting the beautiful Zengjiang Baili Gallery.

Writing/Photography: Nandu reporter Huang Hailin Correspondent Long Men Xuan