Qilu Network Lightning News September 27 news On September 23-25, the Fifth China Time-honored (Shandong) Expo and Time-honored Brand Development Summit Forum was held in Shandong International Convention and Exhibition Center. With the theme of "National Tide and Domestic Products Quality Life", this expo lasts for 3 days, and there are eight exhibition areas of provincial delegations, brand gathering areas, food exhibition areas, medicine and health areas, famous wines and tea areas, intangible cultural heritage skills exhibition areas, foreign trade boutique exhibition areas and Qilu Food Street, 617 long-established brands and brand enterprises from 25 provinces and cities across the country, bringing tens of thousands of famous and special products to Quancheng.
During the exhibition, a series of colorful exhibition activities such as the China Time-honored Brand Leaders Conference and Brand Development Summit Forum, the Supply and Procurement Docking Conference, the On-site Exchange Meeting, the Taste-seeking Time-honored Live Broadcast Week, the Snack Culture Festival, the Health and Wellness Festival, etc., achieved sales of 21.75 million yuan on the spot, and signed various intentional orders of 650 million yuan; the "Taste-seeking Time-honored Live Week" activity organized more than 350 live broadcasts, contributing to online sales of 32.69 million yuan; the one-month "Time-honored Shopping Festival". Nearly 4,000 long-established physical stores inside and outside the province have joined forces to promote consumption and make profits in the autumn, achieving a total sales volume of 427 million yuan, effectively promoting the development of long-established enterprises and further releasing consumption potential.
The exhibition upgrade was included in the key activities of the Ministry of Commerce to promote consumption
This year, in order to give full play to the positive role of long-established enterprises in comprehensively promoting consumption and promoting China's excellent traditional culture, the Ministry of Commerce launched the 2021 "Time-honored Carnival" activity. The Fifth China Time-honored (Shandong) Expo, as the most widely participating province, the largest number of exhibitors and the largest exhibition area in the country, was included in the "Time-honored Carnival" activities and upgraded to a key activity of the Ministry of Commerce's consumption promotion action.
Yin Hong, deputy director of the Department of Circulation Industry Development of the Ministry of Commerce, attended the opening ceremony and delivered a speech in the form of a video link, saying that she is a concentrated representative of the national brand, full of unique Chinese charm, carrying the people's memory of fireworks. In recent years, the development of Shandong's time-honored brands has achieved gratifying results, and the country's first Chinese time-honored live broadcast base has taken root, helping the old-fashioned brands to keep the classics and become Internet celebrities, through the national tide of domestic products with cultural heritage and fashion design that contemporary consumers like, based on excellent quality and good experience, leading quality consumption and entering modern life. I hope that you will take this exhibition as an opportunity to conduct in-depth exchanges, strengthen cooperation, enhance consensus, discuss new ideas for the inheritance of old brands, jointly build a new platform for the promotion of old brands, create a new situation for the development of old brands, and promote the vitality of old brands.
Open up the market 25 provinces to participate in the exhibition
At the Expo, long-established brands and brand enterprises from 25 provinces such as Beijing, Tianjin, Shanxi, Inner Mongolia, Liaoning, Jilin, Shanghai, Jiangsu, Zhejiang, Anhui, Jiangxi, Henan, Chongqing, etc., attracted the attention and favor of audiences across the country with a wide range of products with good quality and high price, laying a solid foundation for further opening up the Shandong market.
In recent years, Chongqing Province and Chongqing Municipality have supported each other and cooperated closely to promote the cooperation work and achieved positive results. In this exhibition, Chongqing practiced the "Luyu Covenant" for the fifth time, and organized 20 long-established and brand enterprises such as Qiaotou Hot Pot, Purple Flame Osmanthus Wine, Chen Changyin Twist Flower, Dried Croissant Bean, 3539, Jinyun Food, Wu Shufang, Yongchuan Tempeh, Lotus And Rice Candy to participate.
Not only is there a "lu-yu appointment", shanxi, Zhejiang, Inner Mongolia and other provinces are also the fifth time to organize a delegation to shandong. Among them, Shanxi has organized more than 30 long-established brands and brand enterprises such as Liuweizhai, Rongxintang, Guangyuyuan, Guanyun, Ninghuafu, Shuntianli, Baojuyuan, Liu Laoyu, etc.; Zhejiang has organized more than 11 long-established brands and brand enterprises such as Yupai Longjing, Wufangzhai, Yao Shengji, Xidebao, Lin Shusheng, Shouxian Valley, Lao Li Food, Huijishan, Yude Celadon, Zhufu Copper Art, etc.; Inner Mongolia has created a special exhibition area for large yurt style special decorations unique to nomadic people, gathering Hohhot Special Distillery, Ningcheng Old Cellar, Huanfeng Food, Jin Zhaoli Cashmere, Xinyang handmade products and other 22 long-established and brand enterprises.
Strength "circle powder" The old brand is rejuvenated
"This exhibition is really good, and there are long-established products in the country."
"The taste of Texas grilled chicken is so delicious that I smell it as soon as I get to the door!"
"I came last year, and this year I bought some Longsheng pastries, and I like the taste."
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Regular participation in the China Time-honored (Shandong) Expo every year has been an unchanged agreement for most consumers. Long-established enterprises are also advancing with the times, through various ways to comprehensively display the company's brand heritage and national tide craftsmanship.
Among them, In its modern and fashionable exhibition area, East Ejiao displayed "New Era Women's Beauty Snacks" Peach Blossom Ji, "Serious Life Simple Health" Hua Jian Ling Ejiao Powder, New Member "Peach Blossom Run" with "Zhenrun" Series of Skin Care Products and other national tide crafts; "Lu Xiaoji", a sub-brand of Texas Grilled Chicken, appeared at the Expo at the same time, the technology inheritors also cooked grilled chicken on the spot, and the strong chicken aroma made the passing audience stop their steps; Lu Weizhai solemnly released the "Wang Daming and His Friends" created by the company that can be shared with friends. Colorful Sunshine series of snacks new categories, opening a century-old national tide of domestic goods new journey; Hongjitang with chinese proprietary medicine series, ejiao series, Chinese medicine tablets, cultural and creative products and other exhibits in the expo, the scene also showed the traditional glue boiling and handmade pan pills and other crafts, attracting the media and citizens have come to punch; the "Pretty Village Girl" with flower braids stood in front of the wild wind crisp exhibition area, laughing and moaning "introducing" the "traditional staple pancakes", "grain sandwich pancakes", "sugar pancakes" series of new products and Shandong pancakes historical and cultural wall; Fupai Ejiao launched a series of products for different groups of people "block tonic", "liquid nourishment", "a generation of double glue", "pink Dai Beauty" and so on throughout all the nourishing health scenes, to create a new "cake" degree of the national tide of Fupai Ejiao. Lanling fine wine that strives to "brew a bottle of confident and good wine for 200 million Qilu children", Cui Zi brand sesame oil that "only eats one bowl of rice in a lifetime, only one thing in a hundred years", the daughter-in-law who guards the safety of the people's table with a "sauce" heart and has just been listed in the "2021 Shandong Top 100 Private Enterprises Innovation", jinsheng grain and oil, which ranks among the top three in domestic peanut oil production and sales, has brought the annual new product exhibition of the enterprise to comprehensively display the innovative spirit and national tide style of the old brand.
According to incomplete statistics, the proportion of young consumers in this expo showed a rising trend, with a year-on-year increase of 65%. From the data, it can be intuitively seen that as a brand feast of domestic products, the time-honored expo actively caters to the consumer quality consumption psychology, and the attractiveness of young consumer groups is gradually enhanced, which effectively promotes the old-fashioned enterprises to enter a new era.
Internal and external integration Nearly 100 foreign trade enterprises participated in the exhibition on the same stage
This expo upgraded the foreign trade exhibition area, to create a "Shandong foreign trade boutique exhibition", the exhibition area of 3800 square meters, nearly 100 foreign trade enterprises in the province appeared in the exhibition, exhibitors are mainly concentrated in food processing, light industry technology, home textiles, outdoor leisure and other industries closely related to people's livelihood.
In addition, the organizing committee also introduced foreign trade enterprises from Jiangxi, Jilin and other provinces to participate in the exhibition, and the century-old enterprises participated in the same stage, on the basis of "quality", feel the power of the brand, expand the domestic market, and further explore the sustainable development path of foreign trade enterprises to build their own brands and strive to be a century-old enterprise. Foreign trade enterprises outside the province organized groups to participate in the Expo, which to a great extent marks that the service function of the integration of domestic and foreign trade in the Expo has been upgraded to face the whole country.
"The products of foreign trade enterprises are really complete, eating and drinking, playing, everything is available." "Walk around and you'll have it all." Mr. Zhang, who lives in Jinan High-tech Zone, specially drives his family to shop.
The relevant person in charge of the foreign trade work of the Provincial Department of Commerce said: More and more foreign trade enterprises participate in the Expo, showing the positive behavior of foreign trade enterprises to participate in the domestic cycle and strive for "two legs" to walk. It is hoped that the expo will help foreign trade enterprises continue to explore the cooperative marketing model with the long-established "brand + quality", promote the innovative integration of domestic and foreign trade, and promote the realization of domestic and international double circulation.
A series of activities to enhance the overall spillover effect of the exhibition
During the exhibition, a series of colorful exhibition activities such as the China Time-honored Brand Leaders Conference and Brand Development Summit Forum, the Docking Conference for Supply and Procurement, the On-site Exchange Meeting, the Taste of Time-honored Brands Live Broadcast Week, the Time-honored Shopping Festival, the Snack Culture Festival, and the Health and Wellness Festival were also held.
The 5th China Time-honored Brands Leaders Conference and Brand Development Summit Forum invited the new generation of leaders and responsible persons of many Chinese time-honored enterprises such as Beijing Neilian Sheng Shoes, Qingdao Liqun Group, Nanjing Weigang Dairy, as well as experts and scholars in the field of brand and e-commerce-related marketing such as the China Business History Society and Tmall to conduct in-depth discussions on how to take advantage of the rise of the national tide and innovate traditional culture in the new era, so as to enter modern life and continue to lead the new trend of quality life. At the forum site, the China Time-honored Brand Globalization Seminar jointly held with the Hong Kong Trade Development Council was held at the same time as the Leaders Conference, remotely connecting Hong Kong brand marketing experts to explain how to take the brand rejuvenation route in the new development era for long-established enterprises, and help the high-end and global development of the long-established century-old gold signboard.
Based on the demand orientation of exhibitors, the boutique supply and procurement docking conference aims to effectively expand the opportunities for enterprises and buyers to negotiate the needs of enterprises and buyers through accurate docking, and provide more comprehensive and accurate supply and procurement docking services for exhibitors and buyers, and more than 300 people from exhibitors and buyer representatives from all over the country participated in the conference. At the meeting, the long-established enterprise Lu Weizhai, the foreign trade enterprise Yantai Mingyuan Creative and the Jilin Pavilion as the representatives of the commodity supplier introduced the corporate brand culture and supplier products at the conference; Jingxi, a special shopping platform under the Jingdong Group, as the representative of the purchaser, introduced the platform situation and procurement needs for the domestic and foreign trade enterprises attending the meeting; Fupai and Lu Weizhai signed a contract with Beijing Jingdong Century Trading Co., Ltd. at the meeting, and the participating enterprises reached a number of cooperation intentions through on-site one-on-one negotiations.
The China Time-honored Brand On-site Exchange Meeting was held in East Ejiao, and the commercial departments of various provinces across the country, the time-honored associations and the time-honored brand enterprises visited the Ejiao World, the China Donkey Museum, the China Ejiao Museum, and held discussions and exchanges with Gao Dengfeng, rotating president of the Shandong Provincial Time-honored Enterprise Association and president of East Ejiao Co., Ltd. Gao Dengfeng introduced the situation of East Ejiao to the exchange group in detail, and shared the company's development concept and product structure.
Relying on the China Time-honored Live Broadcasting Base, the Taste of Taste Long-established Live Broadcasting Week has been upgraded on the basis of previous years, further expanding the scope of live broadcasting, and carrying out linkage live broadcasting between multiple live broadcast rooms; organizing live broadcast promotion to provide live broadcast marketing services for more group exhibitors; carrying out the "Time-honored Live BroadcastIng Resource Integration Matchmaking Meeting", guiding time-honored enterprises to connect with live broadcasting agencies, introducing MCN institutions to select on-site products, and helping time-honored brands to create Internet celebrity products, marketing explosives, etc. The week-long "Taste of Time-honored Live Week" event organized more than 350 live broadcasts, resulting in online sales of 32.69 million yuan.
The Snack Culture Festival has gathered more than 100 famous snacks from inside and outside the province, and there is no shortage of long-established enterprises with unique folk characteristics and cultural heritage. At this expo, ChaoyiXingzi meat, Chunhelou steamed dumplings, paper skin buns, Haodi beef, Li Liangui bacon flatbread, Yang Mingyu yellow stewed chicken, etc., have appeared at the expo, attracting a large number of consumers to taste the punch card.
The Traditional Chinese medicine enterprises participating in the Health and Wellness Festival have set up a special area for traditional Chinese medicine culture, and the participating enterprises such as Guangyutang, Qifeng, Zhao Shutang and Wan Chuntang have invited chinese medicine masters, inheritors of traditional Chinese medicine skills, experts in the field of medicine, etc. to carry out on-site famous doctor free clinic activities for the public. Yingxiang glasses, naïve dental and other long-established enterprises, brought the "eating" guys in their respective fields to the scene, for the public to conduct on-site optometry with glasses, dental diagnosis and treatment consultation, etc.
This year's "time-honored shopping festival" was extended from 1 week to 1 month, and nearly 4,000 offline stores in the province such as East Ejiao, Dezhou Grilled Chicken, Chaoyixing, Liqun, Yutang, Hongjitang, Lanling, Haibin, Fupai, Wild Wind Crisp, Tai'an Taomuwang and other time-honored brands in the province, Shandong time-honored brands and some local time-honored brands, Shanghai Huili, Suzhou Daoxiangcun, Tianjin Yumeijing and other Chinese time-honored enterprises outside the province, nearly 4,000 offline stores jointly promoted the "time-honored shopping festival". According to incomplete statistics, the one-month long-established shopping festival organized groups to promote consumption and benefit consumers in autumn, achieving online and offline sales of 427 million yuan.
The promotional activities of the expo continued a variety of on-site marketing and promotional activities, exhibitors actively let consumers, launched a series of profit promotions such as 50% discount, buy one get one free, the second half price, plus one yuan for purchase, etc., the audience entered the tour for free, further tasting, consumption of time-honored brands and brand enterprises cultural heritage and charm.
In the 5th China Time-honored (Shandong) Expo, hundreds of long-established and brand enterprises brought tens of thousands of ingenious products to a feast of quality consumption for the public. The relevant person in charge of the Department of Commerce of Shandong Province said: In the case of consumption becoming the first engine of China's economic growth, the long-established enterprises and domestic brands with quality have ushered in a great opportunity to rise. I hope that the long-established enterprises will rely on our expo, with the help of the government and the attention of the society, take the entity as the foundation, innovation as the core, persevere in ingenuity, temper quality, adhere to innovation, enter the new era of "national tide and domestic product quality consumption", and harvest the star sea of Chinese brands. It is also hoped that the China Time-honored (Shandong) Expo, together with the time-honored brand, will live up to expectations, better meet the new needs of the people for quality consumption, and achieve the most representative and professional high-level exchange platform in the field of time-honored brands in the country.
Lightning News reporters Li Pengfei and Wang Anqi reported