A few days ago, Great Wall pickup truck announced sales data for June. Great Wall pickup truck sales worldwide in June 16,523 units; From January to June, the cumulative global sales 102596 units, a year-on-year increase of 8.7%. From January to June, the domestic terminal market share exceeded 50%, and for every two pickup trucks sold in China, one was the Great Wall.
From January to June, Great Wall Pickup sold a total of 22,550 units overseas, a year-on-year increase of 15%, maintaining the leading export sales of Chinese brands.
Great Wall Cannon sold 12,087 units globally in June, with a cumulative sales volume of more than 10,000 units in 34 months, and won the championship in pickup truck sales. Great Wall Cannon, Fengjun and King Kong Cannon ranked among the top three in single model sales in the pickup truck market.
Great Wall pickup truck sales have been the first in sales for 25 consecutive years, and the cumulative global sales have exceeded 2 million. As a leader in pickup trucks, Great Wall Cannon adheres to category innovation and leads the advancement of pickup truck categories with high-value products; Create and share full-scene pickup truck life with users and create a Chinese-style pickup culture; Continue to deepen the global layout and promote Chinese pickup trucks to the world.
Diversified product layout Promote market expansion with category innovation
In the first half of the year, Great Wall Cannon continued to carry out category innovation, fully focusing on the two major categories of passenger leisure and fashion commercial, and achieving full lineup, full scene, and full price coverage in the global product map, promoting market expansion and continuously improving the value of pickup truck categories.
Based on the global intelligent professional off-road tank platform, the passenger leisure category fully covers medium-sized, large, and full-size pickup trucks, and is committed to meeting the diversified and personalized needs of users. The fashion business products category focuses on creating compact and medium-sized pickup trucks, and is committed to creating value cars and people's livelihood cars for thousands of industries, helping users do better business and live better.
The 2023 Great Wall Cannon has been comprehensively renewed, leading the value of China's pickup truck category
In the second quarter of this year, the "Global Intelligent Luxury Pickup" 2023 Great Wall Cannon series was upgraded to accurately adapt to different scenarios such as pickup truck passenger, commercial, off-road, etc., to achieve full-scene and multi-purpose coverage, establish a new benchmark for the value of China's pickup trucks, provide users with a smarter, more luxurious and safer car experience, and become the first choice for users to use high-quality pickup trucks in the new era.
In April, the 2023 passenger gun of "Global Intelligent Luxury Passenger Pickup Truck" was officially launched, focusing on improving intelligence, luxury, safety and comfort, and leading the global passenger pickup truck track with championship strength. In May, the 2023 commercial gun of "Global Intelligent Luxury Commercial Pickup Truck" was launched with honor, becoming the preferred business partner and intelligent assistant of business elites with the five strengths of "super driving, super power, super safety, super loading, and excellent ingenuity". In June, the 2023 off-road gun of "Global Intelligent Luxury Off-road Pickup Truck" and the 2023 Cannon of "King of the Desert" were newly launched, leading the off-road pickup category with high-energy off-road strength.
Fireball/Dragon Bullet on the market to meet the personalized customization needs of pickup players
The Great Wall Cannon has extended to off-road, modification, travel, locomotive, fishing and other multi-scene, personalized products, constantly breaking through the price ceiling of Chinese pickup trucks.
In the first half of the year, personalized co-creation modification products fire bombs and dragon bullets were strongly listed, deepening the "shell plan", with hardcore off-road strength, to meet the needs of pickup truck players for more diversified and personalized outdoor vehicles, leading the trend of off-road pickup truck modification, and helping the upward development of hard-core off-road pickup truck culture.
New vehicles of mountain and sea guns have been delivered one after another, showing the ultimate nature of the king of the outdoors
Since the launch of China's first large-scale high-performance luxury pickup truck mountain sea cannon, sales have been booming, and it has been widely praised for its three ultimate strengths: "high performance, super luxury and super fun". In the first half of the year, Shanhai Cannon successively delivered new cars across the country, and walked with users in different circles, showing the super true color of "Outdoor King".
The launch of the King Kong Cannon AT model sets a new benchmark for the value of commercial pickup trucks
In early March, the "100,000 yuan-level automatic pickup truck" diamond cannon hard core went on the market, leading the new trend of commercial pickup trucks with the four strengths of "hard core King Kong, King Kong quality, super King Kong, and fashion King Kong", helping users to do good business and live better. The new car has a super high cost performance, its 6AT transmission has been rigorously tested for 300,000 kilometers, mature technology, simple structure and reliable quality, especially suitable for commercial cargo transportation.
Provide the optimal solution for pickup truck new energy to lead the era of pickup truck 4.0 in China
China's pickup trucks have gone through the era of 1.0 tool vehicles, 2.0 multi-purpose commercialization, and 3.0 multi-purpose passenger era, and now ushered in the era of "4.0 all-scenario intelligent new energy".
In April, Great Wall's newly built 6X6 super off-road platform made its world premiere at the Shanghai Auto Show, with three black technologies of "all-terrain, super power, and unlimited expansion", creating a new category, breaking the situation of foreign capital dominating 6X6, and leading China's hard-core off-road advancement. Based on this platform, the first 6X6 model CYBERP co-created by Great Wall Cannon and Chaojing! CKUP, with the hard verification power of "creating new species, creating new life, and creating new benchmarks", satisfies all the yearning of pickup players for 6X6 powerful travel mode.
China's first large-scale high-performance hybrid pickup truck based on the Hi4-T off-road super hybrid architecture, Shanhai Cannon PHEV/HEV, was also unveiled at the Shanghai Auto Show, using electricity to empower fuel, providing the optimal solution for new energy pickup trucks, leading the era of intelligent new energy in China Pickup 4.0 full-scenario.
User operation upgrades deep cultivation circles to promote the upward trend of pickup culture
Great Wall Cannon is not only the pioneer of new pickup truck categories, but also the leader of pickup truck culture and user co-creation. In the first half of the year, Great Wall Cannon promoted the continuous implementation of the brand 2.0 strategy, and the user operation system was comprehensively advanced, boosting the pickup culture.
Great Wall Cannon announced the upgrade of the Shanhai Culture "Shanhai Camp, Shanhai Xing, Shanhai Good Things" user co-creation action. The artillery alliance was upgraded and exclusive clubs for mountain and sea guns and other models were established; The empowerment system of the pickup academy has been upgraded, allowing the interest circle of the pickup college and the Shanhai culture to co-create the official system, and the dual-drive empowers the growth of users. Shanhai Xing released 6 major IP activities around the world to create a global pickup truck cultural and diversified experience. The co-creation program of good things in mountains and seas has also been officially launched.
During May Day, the whole family of Great Wall Cannon went to the Alxa Desert Heroes Association to play desert off-roading, crossing and camping with users. Among them, the twin artillery pieces successfully challenged Birutu Peak, known as the "Desert Everest", in only 1 minute and 35 seconds, showing extraordinary off-road strength. In June, Great Wall Cannon announced that it would unite with China's top desert off-road players to set up three user bases in Ulanbuhe, Badain Jarin and Kumutag to empower users to play desert off-road.
Great Wall Cannon walks with users to explore the ultimate life. Mountain and Sea Cannon joined hands with the ultimate player to successfully challenge the "Arctic Crossing Action", and crossed Asia, Europe and Africa for the first time to complete the Sahara Desert crossing, showing the ultimate car value of the king of outdoor in extreme road conditions. Shanhai Cannon also went to the Nyingchi Peach Blossom Festival with users, deeply cultivated locomotives, Luya and other circles, and created a full-scene pickup truck life.
Great Wall Cannon also actively practices corporate social responsibility to help public welfare and industrial upgrading. Walk into Yunnan Mountain Hope Primary School and create the first pickup interest classroom, allowing children in mountain areas to experience the charm of automotive technology. It has reached in-depth cooperation with Chu's Agriculture to pay tribute to the entrepreneurial spirit, provide strong assistance for thousands of enterprises and industries, and promote the development of people's livelihood economy. Join hands with the Guangdong Federation of Commerce to jointly empower the "Great Wall Cannon Wealth Elite" and promote the upward development of thousands of industries.
Deepening the process of globalization has made Chinese pickup trucks popular in the world
Chinese cannon, global cannon! While leading China's pickup truck industry, Great Wall Cannon continues to accelerate and deepen its global layout. In March, Great Wall Cannon's first fashionable commercial pickup cannon officially landed in the Middle East, further enriching Great Wall Cannon's overseas product line and opening a new chapter in the overseas market of Great Wall Cannon.
In May, Great Wall Motor officially launched its first hybrid flex-fuel pickup truck project in Brazil, announcing that it will launch its first real estate model, a hybrid flex-fuel pickup truck, to bring "more provincial, farther and safer" intelligent new energy products to local users. This is the redevelopment of Great Wall's new energy technology, and it is also a powerful measure for Great Wall Cannon to deepen its global layout.
At present, the Great Wall Cannon has been listed in more than 50 countries on four continents, and has won the Best Pickup Truck of the Year Awards in Australia and South America, and has become the first Chinese brand with a five-star safety rating under the new standard of ANCAP in Australia.
In the future, Great Wall Cannon will continue to adhere to category innovation and user co-creation, igniting the pickup dream in everyone's heart; And on behalf of Chinese pickup trucks, it will decisively compete with international mainstream brands in the global market, pointing to the top three in the world, making Chinese pickup trucks popular in the world.