On the evening of July 3rd, the business of Bauhinia Night Market in Nanchang Economic Development Zone was booming, and the shouting was endless, and citizens tasted food and life in the night market. Photo by Hong Zibo, an all-media reporter of this newspaper
Lin Yong, an all-media reporter of this newspaper
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In the information age, online traffic quickly transforms into offline enthusiasm. "Becoming popular" on the Internet has positive significance for the economic and social development of a city. At present, Nanchang wants to build itself into a central tourism city in the province and an important domestic and internationally renowned tourist destination, and striving to become a "net red city" is the meaning of the title. As a famous historical and cultural city, Nanchang, the provincial capital with convenient transportation, should play the role of the province's tourism center city, from Internet celebrity to "long red", so that traffic becomes retention, and the experience of some "net red cities" in sister provinces has brought us enlightenment and is worth learning.
Enlightenment 1: Show the city's characteristics according to local conditions and create your own cultural tourism IP
"Internet celebrity city" is not a new word, and many cities have long stood out in the dividends brought by the Internet. And these cities have unique characteristics.
Speaking of Changsha, what comes to people's minds is the red mountains of Orange Continent, the light show on both sides of the Xiangjiang River, the huge monument statue of the great man, the fireworks overflowing with the Wen Heyou Lobster Museum, and Changsha is full of romance.
Speaking of Chengdu, you will want to put your hands in your trouser pockets, hum the folk song "Chengdu" and walk in the wide and narrow alleys, you will want to experience the spicy snacks there, watch the Sichuan opera change face, it is comfortable and casual.
Speaking of Hangzhou, people will always think of walking on the Sugong Causeway to see the sparkling and weeping willows, feeling the history under the Leifeng Pagoda, and feeling the thickness of life in the twilight drum and morning bell of Lingyin Temple, the city is polite and beautiful.
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Speaking of Nanchang, what did we come to mind?
Nanchang has historical and cultural monuments such as the Tengwang Pavilion and the Ba Da Shanren Memorial Hall, red relics such as the Nanchang Eighth Uprising Memorial Hall and the Nanchang New Fourth Army Headquarters Site Exhibition Hall, and there are also small streets full of fireworks such as Wanshou Palace and Jewelry Street...
It should be noted that a city must rely on its own unique positioning, have specific historical and cultural landscapes and cuisine, etc., in order to gain a lot of traffic on the Internet.
To become one of the "Internet celebrity cities", Nanchang must make the city's image more distinctive and create its own cultural tourism IP, in order to gain higher attention and greater influence. It is precisely because of this awareness that in recent years, Nanchang has made great efforts and made great progress in creating local characteristics of cultural tourism.
- Let the antique "live". The light and shadow show of "Dream Tengwang Pavilion" reproduces the prosperous scene of the Tang Dynasty, traveling through ancient and modern times in one second, so that the thickness of history and modern sound and light collide wonderfully.
- Make red "red". Remembering the martyrs and following the trail, red tourism continues to heat up. Nanchang Eighth Uprising Memorial Hall actively carried out patriotic education and revolutionary traditional education, becoming an important position for cultivating and practicing socialist core values, and this year's "May Day" holiday became a popular attraction, receiving more than 93,000 tourists.
- Let the city "fire". From the dazzling fireworks on both sides of the river, to the wonderful air show at the Nanchang Flight Conference, to the dragon boat race under the bright sun on the shores of Jiulong Lake... The Nanchang grand event that followed is attracting the attention of the whole country.
Today, Yuzhang Gujun is no longer "hidden in purdah", but enters the public field of vision with an open and enthusiastic attitude, fully showing its characteristics and style in confidence.
Enlightenment 2: Let civilization and integrity become the most beautiful background of Hero City
In Banbu Street, Donghu District, Nanchang, there is a small shop of less than 6 square meters, called "Old Nanchang White Sugar Cake", and there is a long queue of tens of meters in front of the store every weekend. On June 25, the reporter met Xiao Ying, a tourist from Changsha, on Banbu Street. She said: "I studied in Changsha and came to Nanchang with my classmates on weekends. Before doing my homework, Xiaohongshu introduced this store, and lined up here to buy a few white sugar cakes, 1 yuan a piece, crispy on the outside and soft on the inside and very delicious. The owner of the small shop told reporters that the white sugar cake is freshly fried with glutinous rice, and it can sell about 2,000 pieces a day, each earning 0.3 yuan.
In Nanchang, there are many such small shops opened in the streets and alleys, nourishing the taste buds of Nanchang people for decades, and attracting customers from all over the world by relying on honest management and authenticity in the Internet era.
Civilization and integrity are the traditional virtues of the Chinese nation and the eternal topic of the successful development of tourism. Only when functional departments, business entities and all citizens jointly create a civilized and honest environment can tourists eat at ease, comfortably, have fun and rest assured, and let traffic become retention.
At the moment of the comprehensive recovery of the tourism industry, trustworthiness and quality have become the consensus of all places. At present, Nanchang has issued the "2023 Nanchang "Creditworthiness Construction Ten Thousand Miles" Creditworthiness Theme Practice Activity Implementation Plan", deeply promoting the construction of "creditworthiness Nanchang" and "civilized Nanchang", strengthening the construction of a culture of creditworthiness, and promoting the continuous improvement of the city's awareness of creditworthiness and credit level. A number of industry associations, including the Nanchang Cultural Tourism and Accommodation Industry Association, have also successively issued integrity management proposals to provide consumers with services that are reasonably priced and of consistent quality. During the interview, many merchants said that they should establish a sense of ownership, operate in good faith, and contribute to Nanchang's image as a city.
With the joint efforts of all parties, the civilized and honest brand of Nanchang's "World Hero City" is becoming brighter and brighter.
Enlightenment 3: Treat customers like relatives and accelerate "out of the circle" with better services
At present, with the continuous update of tourism consumption concepts, tourists have not only stayed at the past "expensive or not" when considering the value of a trip, but also replaced by "worthwhile", and pay more attention to the "good or not" experience during travel.
As a tourist destination city, Nanchang has actively started from the details in recent years, striving to provide tourists with more efficient, high-quality and humanized services, and creating a reputation for "near and far" services.
At the end of last year, in order to innovate the quality service management model, Nanchang launched the construction of the "chief quality officer" and "benchmark waiter" system for tourism enterprises, encouraged and supported the pilot pilot of four-star tourist hotels and above, and strived to achieve full coverage of the "chief quality officer" and "benchmark waiter" system of 43 star-rated tourist hotels in the city by the end of 2023. In the province, it took the lead in launching the service quality improvement action of the tourism accommodation industry with the theme of "hotel pairing homestays, service quality improvement".
In order to facilitate tourists' travel, the relevant departments of Nanchang have upgraded and launched the "Nanchang Cultural Tourism Card" on the basis of the original "Nanchang Tourism Card", increasing the policy of free or preferential treatment for cardholders for cultural enterprises such as performing arts, cinemas and bookstores, and expanding consumption coverage.
Continuously enrich the categories of tourism projects and hold various popular events. The 18th League of Legends City Heroes Summer Finals held in June is the first time that our province has held the domestic A-level e-sports finals. The competition attracted tens of thousands of e-sports enthusiasts to watch the competition, and 10 million people interacted through online watching, setting off a summer e-sports boom in Nanchang and achieving a double harvest of economic and social benefits.
Welcoming visitors with a smile, you can visit in all seasons, and the scenery is unique. Today's Nanchang, the deep integration of culture and tourism is strongly promoting this city that integrates ancient and modern elements, and is rapidly moving towards the goal of "Internet celebrity city".