On June 25, the Changan Mazda 2023 Fan Festival was sung in the Wanning Côte d'Azur, Hainan. User representatives from all over the country and millions of fans in the live broadcast room participated in and witnessed the joyful start of another fan festival. "Thousand-faced actor" Leung Ka Fai helped this ceremony and announced that he was officially the spokesperson of MAZDACX-50. This year, the Changan Mazda Fan Festival ushered in a new theme, MAZDADAY, which will be named for every future festival and will become an exclusive festival for 3.4 million Mazda users and fans in the Chinese market.
["Thousand-faced actor" Mr. Leung Ka Fai helps Changan Mazda 2023 fan festival]
New trend by my stage, bloom true to me
Since the first fan festival was held in 2016, Changan Mazda has been committed to creating a purer, more open and more free exclusive platform for the majority of users and fans. Over the years, the five fan festivals have become the best stage for Changan Mazda to deeply practice the "user +" thinking, communicate with users at zero distance, and vividly display the life style of millions of users "real self by me", continuously consolidate the emotional bond connection between Changan Mazda and users and fans, deepen the tacit understanding with users and fans, and enrich the localized product co-creation model.
[Wu Xuxi, Executive Deputy General Manager of Changan Mazda Automobile Sales Branch]
Wu Xuxi, Executive Deputy General Manager of Changan Mazda Automobile Sales Branch, said: "The five-session fan festival is not only a two-way trip between new and old friends, but also a long-term reunion of like-minded people. From the past, to the present, to the future, I believe that no matter where the fan festival is held and how far apart they are, our users and horse fans will come to the appointment rain or shine." The 2023 fan festival is still wonderful. The user video at the beginning of the ceremony and the passionate singing of the band composed of users recorded and presented the serious life and positive values of Changan Mazda users; Real and vivid user stories, vividly showing the enduring and deep love of Ma fans for the Mazda brand; The trunk market in the co-creation area shows the versatility of Changan Mazda users, crouching tiger, hidden dragon.
[A band formed by Changan Mazda users sings the 2023 fan festival]
[Changan Mazda new and old users share their wonderful car ownership stories]
[MAZDACX-50 Trunk Market managed by Changan Mazda users]
In order to further strengthen the brand belonging of Mazda users and fans in the Chinese market and enhance the user's high-value experience, Changan Mazda officially launched the exclusive IP of the "MAZDA DAY" fan festival at this ceremony. In the future, "MAZDA DAY" will become a platform for Changan Mazda to release new products, new technologies, new concepts, and new gameplay, and will also become the exclusive home of all new and old Mazda users in the Chinese market. With the help of the "Yuema Starry Sky" community, Changan Mazda will also create and share every "MAZDA DAY" with the majority of users and horse fans.
Leung Ka Fai served as the spokesperson of MAZDACX-50 and staged the "Century Reconciliation" with millions of horse fans
At the MAZDACX-50 launch conference on May 25, Changan Mazda announced that it would join forces with a mysterious film and television superstar with a deep relationship with the Mazda brand, which triggered a heated quiz among horse fans and netizens. At this ceremony, under the witness of millions of horse fans in the live and live broadcast rooms, Wu Xuxi, executive deputy general manager of Changan Mazda Automobile Sales Branch, officially revealed the mystery: Mr. Leung Jiahui, an actor from Hong Kong, China, will serve as the product spokesperson of Changan Mazda CX-50 Xingye.
As the youngest actor in the history of the Hong Kong Film Awards, in his more than 40 years of acting career, Mr. Leung Ka-fai has received honors: Best Actor at the Hong Kong Film Awards for four times, Best Actor at the Taiwan Golden Horse Awards, Best Actor at the Hong Kong Film Critics Society Awards, etc. From the Xianfeng Emperor who first appeared on the screen, to the happy and vengeful warrior; From the cynical prodigal son of the city to the elegant exotic "Lover"; From the hilarious and nonsensical to the fierce villains, Mr. Leung Ka Fai's film images are thousands of faces, each with its own brilliance. Especially in the film "Black Gold", the villain Zhou Chaoxian, who is also good and evil, domineering and scheming, is imposing and passionate, and the phrase "who approves and who opposes" that is not angry and self-threatening has become a classic line in film history.
[Mr. Leung Ka Fai serves as the spokesperson of Changan Mazda MAZDACX-50 line]
The bond between Mr. Leung Ka Fai and Changan Mazda stems from the spiritual and temperament fit between the two. In the development process of more than 100 years, Mazda has contributed "rotary engine" technology, "Chuangchi blue sky" technology, "soul" design aesthetics and countless classic model "characters" to global automobile users. The two became acquainted among the majority of horse fans because of the film and television "famous terrier", but they finally became a good story because of the mutual attraction of temperament.
What made the horse fans even more excited and cheered was that Mr. Leung Ka-fai helped this fan festival and personally "broke the terrier": "We are all sitting on Mazda, we are all racing cars, you don't take Mazda, no wonder you are stuck in traffic!" In Hong Kong, Mazda is called 'Everything Everything', and I want everyone to have a Mazda, because 'everything in life, a horse must get'." As the spokesperson of MAZDACX-50 line, Mr. Leung Ka Fai commented "domineeringly": "CX-50 line is also a very good SUV, first of all, its shape design is very good-looking, the space is also very large, and it is very comfortable to sit; Then it is very easy to drive and the handling is good. I personally summarize this car as: the most powerful actor temperament, the most powerful idol school. Drive CX-50 lines also, like racing, no traffic jams! "It once again triggered the applause of horse fans in the live and live broadcast rooms.
[Mr. Leung Ka Fai interacts with the fans in the live and live broadcast room]
June 25 is also the "full moon" node of the MAZDACX-50 line, and the first batch of Dading user orders have been launched nationwide to deliver new cars. With a shocking price of 159,800-206,800 yuan and the sincere rights and interests of "five free and one new" represented by the "first owner's lifetime free warranty", the size space comparable to the mid-size SUV, the world's top safety performance, the hardcore quality across Mount Everest, and the deeply customized intelligent ecology, the MAZDACX-50 line has also reshaped the competitive pattern of the 150,000-200,000-class SUV market, becoming the value leader of the top three Japanese SUVs! At the ceremony, Wu Xuxi, Executive Deputy General Manager of Changan Mazda Automobile Sales Branch, and Mr. Liang Jiahui jointly delivered the commemorative Liang Jiahui's autographed key to the first batch of user representatives of MAZDACX-50 Xingye, and Liang Jiahui also sent sincere wishes to users and friends: "I hope everyone opens CX-50 Xingye, good luck and great luck"!
[Wu Xuxi, Executive Deputy General Manager of Changan Mazda Automobile Sales Branch, and Mr. Liang Jiahui deliver new car keys to users]
"Yuema Starry Sky" membership day opened, and after-sales service was upgraded
Since its launch at the end of 2020, the "Yuema Starry Sky" mini program and APP have been launched one after another, and the cumulative number of registered members in 2023 has exceeded 1.7 million! From July 1, Changan Mazda will officially launch the "Yuema Starry Sky Member Day" activity in the "Yuema Starry Sky" APP, and on the last working day of each month, member users can redeem points for value-added benefits; "Yuema Starry Sky" Mall will also launch "Lightning Deal" benefits and limited-time discounts from time to time. In addition, users can also open product customization crowdfunding on the platform, as long as the minimum order quantity is reached, they can customize exclusive products.
In the field of services, Changan Mazda takes user experience as the starting point and officially launches five service commitments of "Yuema Enjoy" - first, transparent price: all in-store consumption is clearly priced, maintenance costs are transparent and explained item by item, to ensure that customers clearly enjoy the service; Second, ingenuity repair: through the standardized maintenance operation process and strict three-level inspection system, to ensure that vehicle maintenance and faults are properly solved before leaving the factory; Third, take on time: after opening a maintenance work order for the vehicle entering the store, arrange a maintenance station & professional maintenance technician within 10 minutes, and deliver ordinary basic maintenance within 1 hour; Fourth, genuine parts: adhere to the use of original pure parts to ensure the quality of vehicle maintenance; Fifth, peace of mind: provide 7*24-hour roadside assistance services, quickly arrive at the scene, and provide customers with emergency protection. In addition, the free door-to-door pick-up and delivery service in the same city, which has been well received by the majority of users, will continue to provide users with fast, thoughtful and sincere service standards, so that users' needs can get enthusiastic feedback and high-value returns.
In order to better stimulate and enrich the enthusiasm of the majority of horse fans, Changan Mazda will also open the "Yuema Modified Car Competition" for users and horse fans, cultivate the modified car culture of the Mazda brand in the Chinese market, and let users and horse fans enjoy the creativity and imagination of "soul movement" design and "human-horse integration" driving pleasure. In the coming summer, Changan Mazda will launch the MAZDACX-50 "Mountain Life Roaming Tour" in five major regions of the country, exploring and experiencing the beauty of life in nature between mountains and seas. Changan Mazda's official live broadcast room will continue to give away travel fund awards and exquisite travel peripherals, so as to experience the beauty of mountain life with more users.
In the face of unprecedented competition and reform in China's automobile market, Changan Mazda has always adhered to user-centricity, constantly enriched the connotation of "user +" thinking, built a fast and considerate user service system, upgraded user experience with digital empowerment, and carried out "pet fans" to the end. 2023 is the key year for Changan Mazda to open the next 3 million vehicles in China, and it is also the first year to open the layout of new energy products, Changan Mazda is willing to work with millions of users to "progress, create and share" in the process of enterprise development, and draw a better future!