A mobile phone priced at 5999 yuan
Participate in the pre-paid call campaign
There is a chance to enjoy the qualification of 0 yuan to purchase the machine
......
recently
China Mobile Communications Group Beijing Co., Ltd
A "zero dollar purchase" promotion
Many people are excited
But a reporter from China Consumer Daily
Investigation visits found
The so-called free purchase activity
In fact, there is a hidden mystery behind it
Recently
The reporter walked into a house located in
No. 12, Yuetan South Street, Xicheng District, Beijing
China Mobile Business Hall
Staff: "Super Light and Shadow Three Main Camera, Hasselblad Image, the second generation Snapdragon 8 mobile platform, the manufacturer recommends that mobile phones with a retail price starting from 5999 yuan participate in the pre-stored call bill activity, and can enjoy the qualification of 0 yuan to purchase the phone." ”
▲Beijing Mobile Business Hall pre-deposited phone bill purchase. Wu Bofeng/Photo
On July 2, the reporter saw in the Beijing Mobile Zone of China Mobile APP that "Beijing Mobile is the first choice for buying 5G mobile phones", "It's not too cost-effective", "The purchase price is 0 yuan" and other publicity.
Specifically, more than 20 models of mobile phone manufacturers, including OPPO and Honor, participated in the "0 yuan purchase" activity, and the recommended retail price of mobile phone manufacturers ranged from 1299 yuan to 6099 yuan.
"0 yuan purchase" is really as advertised by the merchant
"It's not too cost-effective"?
The reporter learned that the activity requires consumers to pre-deposit the phone bill in advance to obtain a purchase coupon, the higher the pre-deposited phone bill amount, the more high-end the purchased model can be enjoyed, and the pre-deposited phone fee will be returned in 24 months, so as to achieve "0 yuan purchase".
The reporter's investigation found
0 yuan purchase plan
Consumers also need to commit to fulfillment
Another clause of the project
↓↓↓
Minimum monthly spend
If consumers choose a 6,099 yuan mobile phone, in addition to paying 6,500 yuan in advance, they must also promise a minimum monthly consumption of 998 yuan for two consecutive years. Even if the monthly pre-deposited phone bill refund of more than 200 yuan is deducted, there is still a monthly consumption limit of more than 700 yuan.
At present, the maximum monthly package fee for 5G subscription package type is 598 yuan. In this package, consumers can get 300GB of domestic general data and 3,000 minutes of domestic calling service.
(To add what is the concept of 300GB domestic general traffic: on average, 10 G of traffic per day, consumers watch about 30 episodes of high-definition TV series in a day.) ）
In addition to the 598 yuan package, in order to meet the low consumption of 998 yuan per month, consumers also need to add a 5G 128 yuan package. In other words, compared with the 598 yuan package, consumers still "use" 1G data and 16 minutes of calls every day.
This is how the credit plan is set
Is there really an audience?
The reporter saw at the bottom of an explanatory material in the business hall of Beijing Mobile Yuetan that "pre-deposited phone bills enjoy direct reduction purchase discounts of up to 6,500 yuan": the minimum consumption of customers is promised to be the average of the actual consumption after the discount of mobile communication consumption in the first three months, the lowest value is 58 yuan, and the card is opened less than three months or the average value is not 48 yuan can set a minimum consumption plan of 58 yuan. Similarly, it can be upgraded to a higher grade.
That is to say, under the premise that it is usually enough to use a package of 58 yuan (including the following), in order to "buy a more favorite mobile phone for zero yuan", you have to choose a low-consumption package that is much higher than before.
The reporter learned that after signing the "0 yuan purchase" commitment, consumers can only perform as promised, except for product quality problems that cannot be used.
Returns without a reason are not acceptable
Is it okay to cancel my plan?
Beijing Mobile stipulates in the purchase instructions of "pre-deposited phone minimum 0 yuan purchase": If the user cancels this plan in advance, he needs to handle it in the mobile business hall and pay the liquidated damages.
How to compensate for liquidated damages?
If consumers choose the Honor X50i12G+256G Yangliu model for 0 yuan purchase plan, and want to cancel the package after three months of use, they need to pay 5200 yuan liquidated damages to obtain the ownership of the mobile phone. The market price of this mobile phone is only about 1700 yuan.
Hu Gang, deputy secretary-general of the Legal Affairs Committee of the Internet Society of China, said that the "0 yuan purchase" campaign launched by mobile operators is actually to allow consumers to pay relevant fees and obtain corresponding products and services, and its essence is not a real "0 yuan purchase". Mobile operators are misleading in marketing and publicity and should truthfully disclose key information. "0 yuan purchase" is a marketing gimmick of mobile operators, which violates basic life common sense and business logic, and is legally inconsistent.
Hu Gang believes that "0 yuan purchase" is a variant of the original pre-stored phone bill to send mobile phones, and the two are essentially the same. The high-tariff package is divorced from the demands of the largest number of consumers, and operators should be more cautious in giving corresponding tips to consumers to help consumers make rational choices and consume reasonably.
Reporter's Notes
During the interview, the reporter deeply felt the heavy attention that operators spend in order to attract the attention of consumers; I also deeply feel how big the "pie" drawn by the operator is, and how deep the routine is; It's really not easy for consumers to easily benefit. "0 yuan purchase" to pre-deposit high expenses, return the call bill and have to spend a high price to "minimum consumption", huge traffic and super long call time makes people waste money in the dilemma that can not be used up in any case.
In fact, it can be seen from the many complaints of consumers that "0 yuan purchase" is only one of the many routines of operators. Although, operators go to great lengths to design "solutions" to attract consumers, retain consumers, and at the same time make more profits, it seems understandable. However, it is worth noting that allowing consumers to clearly consume and get real discounts is the most effective way to retain consumers. Otherwise, once consumers come to their senses, the operator's "mind" will not only be wasted, but also spurned by consumers. If this is the case, the operator will really not be worth the loss.
What do you think of such a "0 yuan purchase"?
Produced by the media editorial department of China Consumer Daily
Source: China Consumer Daily · China Consumer Network
Reporter/Wu Bofeng
Editor/Li Xiaoyu
Executive Producer/He Yongpeng Ren Zhenyu