For today's mobile phones, taking pictures can be a very important feature. Although some people scoff at this on the Internet, it is undeniable that the stronger the mobile phone reputation and sales at the same price, this is actually understandable, not everyone plays games, but who can resist not taking pictures? So if a mobile phone introduces itself in the early publicity stage to take pictures of itself is very strong, but later tells the friends who have bought the mobile phone that you misunderstood, what will you think? Now the iQOO Neo8 series is caught in this vortex.
The iQOO Neo8 series is the flagship product of e-sports in iQOO mobile phones, and compared with the iQOO digital series, it is also cheaper in the case of similar configurations, which is a high-end and low-cost product. But I have to say that in terms of imaging, although the hardware configuration is similar, the gap between the iQOO Neo family and iQOO is still a bit large, and the key problem may be in optimization. At the beginning of the release of the iQOO Neo8 series this year, the official gave a very powerful publicity, this time introducing the vivo V1+ chip.
The high-end products in the vivo mobile phone family have always been called dual-core flagships, because in addition to Qualcomm or MTK's high-performance SoC, self-developed chips are often introduced to further improve the experience. For example, vivo V1+ is a self-developed chip, which has two functions, which can improve the display effect when playing games, realize the interpolation of hardware-level games, and make the game smoother; When taking photos, you can intervene in the image optimization link to improve the quality of the photo. The vivo X80 series uses this chip to achieve Zeiss film tone and smooth out the difference in image performance between Qualcomm and MTK.
So iQOO Neo8 officially announced the introduction of vivo V1+ chip, presumably it will also bring better results in both game experience and photo experience? Previously, vivo officially advertised it, and called it one "core" for two purposes in product promotion. But after buying it back, the little partner found that something was wrong, how did I see that the product page promotion was different from before? Am I misremembering? Is there a vivo V1+ chip in this phone? Isn't it fooling me.
After looking back at the disassembly of iQOO Neo8 Pro, it is not difficult to confirm that this phone does introduce vivo V1+ chip, but the focus is different, only providing game acceleration function. It seems that there is no problem with the product, but it is different from the "billion points" in the early publicity. At the same time, netizens also found that vivo changed the promotional page related to the mobile phone. Fortunately, the webpage has a snapshot function, and you can see what the previously advertised version looks like. At the same time, some people found that the answers of online customer service were also inconsistent.
To be more intuitive, I bought a car, advertised as a V8 engine, opened the front cover to see that the engine is indeed V8, but this engine in other people's cars is a real V8, to my car was modified into V4, only four cylinders can work, the other four are decorations.
Not only has the expression of the iQOO Neo8 product page changed, but sharp-eyed netizens also found the eighth item in the small print remarks on the previous product page. The content means that vivo V1+ can be used for two cores, just to express the ability of this chip, in the iQOO Neo8 series mobile phone it only has one heart and one use, "does not participate in the image function".
To put it bluntly, vivo gave complete hardware on this phone, but did not provide corresponding software functions. The problem is, you can not do it, but you can't say that you don't have something that people mistakenly think there is.
Therefore, for netizens and consumers who have already purchased the machine, the most critical problem is the inconsistency of publicity. If the early expression is clear, then consumers can know more clearly whether the product is suitable for them and have more room for choice. As a result, Vivo sold the machine, but consumers were misled into buying products that did not meet their needs.
As a result, the iQOO Neo8 series' rating in Kuan dropped sharply by 0.1 points every few hours, and a large number of 1 points poured in in a short period of time, resulting in the current product score has been close to the waist, iQOO Neo8 Pro only 5.1 points, iQOO Neo8 is only 4.3 points, and then it may become the lowest rated smartphone in Kuan.
And now it's just in time for iQOO 11S to be released. In such a situation at such a point in time, although the problems of iQOO Neo8 are isolated phenomena, the opinions and dissatisfaction of netizens will continue, not to mention the sooner the "pit" the more loyal fans. The blackening of fans is bound to adversely affect new products, and also affect the word-of-mouth of the future iQOO digital series and iQOO Neo series. So is there a possibility that this matter will turn around?
In fact, vivo executives have responded to relevant questions before, saying that the self-developed chip has the function of participating in the image, but the information provided before was incorrect, resulting in such an oolong situation. It's just that now, this level of reply is basically ignored, you know, even now, the rating of the iQOO Neo8 series continues to decline.
In the final analysis, after all, it is only vivo executives who have responded privately in the form of comment responses, and neither the iQOO official nor the product manager has yet given an official statement, which is completely allowing the incident to ferment. Maybe because of this point in time, they are now busy with the iQOO11S conference.