Entering July, the first half of 2023 has officially come to an end. In general, compared with last year's production capacity restrictions, sales suspension and other objective factors, the overall market situation of this year's car market is relatively stable; However, the sudden "price war" is like an abyss that cannot be seen at a glance, so that major car companies are passively involved and have to respond.
In fact, every year after the Spring Festival to before July and August, it is often the "off-season" of the automobile market, and the weakening of car demand is often accompanied by greater terminal discounts and bargaining space. However, under the rendering of the "price war", consumers have instead appeared a wait-and-see trend, and it is not easy to transform the "discount" full of sincerity into real "sales". Obviously, BYD is the most successful brand, and it can even be said that there is no "one".
As early as March, BYD seemed to have a plan to "reduce prices", when the Qin PLUS DM-i champion version was sold at a price starting at 99,800 yuan, refreshing the competitive landscape of the hybrid family car market. Throughout the first half of the year, the champion version of models including Seal, Han New Energy, Song Pro/Song PLUS New Energy brought the sincerity of official reduction and additional pricing, and achieved an overall improvement in family strength. Thanks to this, BYD's sales data in June is once again eye-catching.
Data show that BYD sold 253046 vehicles in June, a year-on-year increase of 88.79%, which is equivalent to an average of about 8,434 vehicles sold per day in the 30 days of the previous month. You know, the "weekly sales" of the new forces of the head car manufacturer are only that. From January to June, BYD's cumulative sales reached 1255637 units, a year-on-year increase of 95.78%, and according to the annual sales target of 3 million vehicles set at the beginning of the year, the achievement rate is now 41.85%. Whether in the fuel or new energy market, this achievement can firmly rank in a single month, half a year, and lock in the top position of annual sales in advance.
Why does BYD continue to sell well? This can be seen in the various performances of the past three years. First of all, the blade battery and DM-i super hybrid technology launched in late 2020 and early 2021 have laid the image of "leading technology"; Secondly, the establishment of "Ocean Network" at the end of 2021 has formed a huge product matrix; In addition, in March last year, it was officially announced that the "production of fuel vehicles would be stopped", accelerating the transformation to a comprehensive new energy brand; Finally, the birth of the "Champion Edition" family since February this year has achieved another milestone in controlling costs and expanding production capacity.
People familiar with BYD know that compared with the manufacture of fuel vehicles, batteries and electronic controls are the technical foundation of BYD. In other words, as early as more than 20 years ago, BYD had strong technical reserves, and this ambition was not implemented until the outbreak of the new energy era in recent years. Therefore, when the time was ripe, BYD decisively carried out the brand transformation, and now this achievement is both unexpected and reasonable.
Of course, even for the head joint venture brand, even in the heyday of the domestic car market, "monthly sales of 250,000 vehicles" is an unattainable achievement, but for BYD, this may not be the end.
In the report card in June, BYD's passenger car exports were 10,536 units, and there is undoubtedly strong growth potential with reference to the global new energy process; At the same time, in the face of the "Golden Nine Silver Ten" and the peak car purchase season at the end of the year, domestic consumer demand will be further released; There are also infant lookup brands, equation leopards, and the momentum of Denza brands, all of which are likely to contribute sales figures again. BYD's future may also bring surprises.
As the saying goes, "there are many popular people". Throughout BYD's market evaluation, there are many disparaging voices, but from the perspective of user reputation, product feedback and sales data, consumers who choose, accept and trust still account for the majority, which is also the key to supporting it to go further and further and run faster and faster. Aside from "consumption inertia", BYD's products still have absolute market initiative at least at present, and cost control capabilities are difficult for other car companies to match.