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14 cold facts about Moutai, senior drinkers do not necessarily know!

author:Cold knowledge information station

1. When did the name "Moutai" appear?

"Kaisheng Wine" is one of the earliest shochu workshops in Moutai Town. In 1704, Kaisheng Wine officially named its home-brewed liquor "Moutai wine". Later, "Moutai wine" became famous, and other shochu workshops in Moutai Town also used the name "Moutai Wine". The year 1704 is also recognized as the historical source of Moutai.

In 1986, Moutai Distillery launched the "Treasure" Moutai wine, and the "1704" seal was used in the trademark design, symbolizing the long history and high-end quality of Moutai.

14 cold facts about Moutai, senior drinkers do not necessarily know!

1986 First Rare Moutai Wine "1704"

2. Who wrote the five words "Kweichow Moutai Wine"?

In 1985, Kweichow Moutai Distillery decided to launch a new product "Treasures", and the responsibility of writing the label of "Kweichow Moutai Wine" was entrusted to Lingnan calligrapher Mai Huasan. At that time, Mr. Mak Huasan was already in his old age. After hearing the news, Mai Lao happily inscribed five big characters of "Kweichow Moutai Wine", the font was calm and steady, strong and powerful. In 1986, the packaging of "Treasure" Moutai won the "Asian Star Award" in Hong Kong.

14 cold facts about Moutai, senior drinkers do not necessarily know!

Mai Hua San's calligraphy works

3. Why is the English trademark not MAOTAI?

In 1915, at the Panama Universal Exposition, Moutai "fell into fame". AT THAT TIME, THE ENGLISH NAME OF KWEICHOW MOUTAI WINE WAS USED BY WEITUMA PINYIN: KWEICHOW MOUTAI. In 1958, after the implementation of the Modern Chinese Pinyin Program, the Weituma Pinyin system was gradually replaced by Modern Chinese Pinyin. HOWEVER, BECAUSE THE IMAGE OF KWEICHOW MOUTAI IN THE INTERNATIONAL MARKET IS ALREADY WELL KNOWN, IT CONTINUES TO USE THE SPELLING KWEICHOW MOUTAI, AND THE ENGLISH TRADEMARK HAS ALWAYS USED MOUTAI.

14 cold facts about Moutai, senior drinkers do not necessarily know!

4. Moutai wine is also blended?

Due to history, cost control and other reasons, there are still liquor blended with edible alcohol and spices on the market. There are some undesirable substances in the spices, which are easy to make people have headaches, vomiting and other symptoms of drunkenness. There are also criminals who have used industrial alcohol to blend into liquor, resulting in harmful incidents of fake liquor with bad impact. These factors make many people talk about "blending" color change. But in fact, blending is a very important and indispensable process in the liquor brewing process. Taking Moutai as an example, it has to undergo eight fermentations and seven times of extraction, and the aroma of each round of base wine is different. Only by carefully blending the base wine produced in different rounds and at different times according to the ratio can we ensure that every bottle of Moutai wine leaving the factory has the same taste and texture.

14 cold facts about Moutai, senior drinkers do not necessarily know!

National liquor appraiser Zhong Lin

5. Is it really impossible to make Moutai wine after leaving Moutai Town?

In 1974, Moutai launched a remote production plan, from technicians to technological processes, to raw materials, auxiliary materials, production equipment, and even test bases, etc. were also transported from Moutai Distillery, strictly in accordance with the traditional brewing process of Moutai wine, following natural changes for testing. The entire off-site trial lasted 11 years, with 9 cycles, 63 rounds, and more than 30,000 analytical tests. In 1985, Zhou Henggang, head of the evaluation team of the National Wine Evaluation Committee, led more than 50 experts to investigate the results and found that Moutai wine could not be brewed.

14 cold facts about Moutai, senior drinkers do not necessarily know!

Moutai Town

6. Why is Moutai 53 degrees?

Regarding the degree of Moutai, there is a classic experiment: 53.94ml of pure alcohol plus 49.83ml of water, the volume of the mixture is not 103.77ml but 100ml, magically reduced by 3.77ml. That is: 53.94 + 49.83 = 100, and ≠ 103.77.

This experiment has a profound impact on the liquor industry. It turns out that when the distilled wine is 53% vol, that is, about 53 degrees, the water molecules and alcohol molecules are the most closely associated, the most stable state, the most saturated body, and the most suitable for storage. In the early years, Moutai also had products of 52 degrees and 54 degrees. With the stability of the production process and the improvement of the awareness of the quality of Moutai, the bartenders finally determined the degree of Moutai to 53 degrees, which has continued to this day.

14 cold facts about Moutai, senior drinkers do not necessarily know!

7. Do new and old Moutai wines need to be "awakened"?

The easiest way for novices to tell if a wine is going to wake up is to see if it performs as you expect. If you buy a bottle of valuable wine, open the bottle to smell and take a sip, and if it doesn't feel as "wonderful" as expected, consider pouring it into the aerator.

Moutai wine is a sauce-fragrant type high liquor, the alcohol taste of the new wine is a bit "punched", if you can properly "wake up" before drinking, it can effectively volatilize alcohol and reduce the nasal feeling. After the decanting of Moutai old wine, the various molecules in the wine are fully polymerized, the aroma will be more intense and the taste will be smoother.

14 cold facts about Moutai, senior drinkers do not necessarily know!

8. How many glasses can I pour in a bottle of Moutai wine?

Feitian Moutai comes with a matching Moutai wine glass, which not only gathers the aroma of the sauce wine, but also facilitates the observation of the color of the wine.

Moutai wine glasses have been changed for three generations and have several specifications: the first generation is 15ml, the second generation is 10ml, and the third generation is about 8ml. Based on a bottle of Moutai 500ml, if you use a small shot glass of about 8ml, you can pour about 62 glasses. Feitian Moutai wine is calculated at a market guidance price of 1499 yuan / bottle, and a glass is about 24 yuan.

14 cold facts about Moutai, senior drinkers do not necessarily know!

9. What is the use of Moutai burgundy streamers?

The red streamer of Moutai wine not only has a decorative effect, but also has a certain anti-counterfeiting effect, because the number on the inside of the streamer is the work number of the Moutai packaging employee, which can be traced back to the source. In addition, since the material of the streamer is cloth, it has the property of absorbing water. Once the mouth of the Moutai bottle is not tightly sealed, the streamer will become moist, which can preliminarily determine whether there is a leak.

14 cold facts about Moutai, senior drinkers do not necessarily know!

10. How expensive is the most expensive Moutai?

The price of Moutai wine varies according to the type, vintage, wine quality, and channel. As for the most expensive Moutai wine, it is none other than "Handi Moutai wine". Handi Moutai, which came out in 1992, produced only ten bottles, except for one bottle, the remaining nine bottles were auctioned in Hong Kong, and the highest price of 1 million Hong Kong dollars in the late 90s of last century. In 2014, a bottle of 1992 Handi Moutai wine was auctioned for 9.2 million yuan.

14 cold facts about Moutai, senior drinkers do not necessarily know!

11. Is Moutai 15 years of Moutai wine for 15 years?

No, these are two completely different concepts. Moutai 15 years refers to the wine carefully blended with the base wine of not less than 15 years according to the characteristics of the old Moutai wine. The Moutai old wine refers to the Kweichow Moutai wine that has been stored and stored normally for several years or even decades after brewing.

14 cold facts about Moutai, senior drinkers do not necessarily know!

12. The reason why Moutai wine is fragrant, is it added with special substances?

Moutai wine is indeed very fragrant, with the reputation of "national color and fragrance", and somehow there are rumors that "Moutai wine aroma is because of the addition of special substances", neither nor not.

The unique microbial environment, the unique yin and yang fermentation process, and the unique seven-time wine extraction process are the unique brewing process of Moutai wine that creates the rich and fullness of the aroma and aroma. Moutai contains 1400 kinds of aroma and aroma substances, of which 361 have obvious contributions to the "outstanding sauce aroma, elegant and delicate" style.

14 cold facts about Moutai, senior drinkers do not necessarily know!

So far, the main aroma substance of Moutai has not been found, so it is impossible to add it. Looking at the wine, other wines are commonly found in slurry reduction, caramel dyeing, and oak flavoring, while the unique charm of Moutai "hooks wine with wine" and never adds other aroma and aroma substances. Since Moutai wine cannot be added to the production, especially the aroma is difficult to copy, opening the bottle to smell the elegance and the durability of the empty cup is an important identification skill.

13. Is the wine served in Moutai better than Feitian Moutai?

I can always hear voices such as "I have a channel for supplying wine in Moutai, which is better than Feitian", reminding everyone not to believe such statements. As early as 2004, Moutai made a series of statements on internal wine, Moutai has never sold any "internal wine", "special wine", etc., let alone any internal alcohol for employees.

14 cold facts about Moutai, senior drinkers do not necessarily know!

Moutai does provide customized Moutai wine according to customer needs, but currently does not produce so-called internal liquor and special liquor. Nine times out of ten, anyone who sells fake wine under the guise of serving alcohol in Moutai is selling fake wine.

If you want to drink Moutai wine with better quality than Feitian, it is also simple, boutique Moutai, 15-year Moutai wine, 30-year Moutai wine, 50-year Moutai wine, etc., are higher than the Feitian quality of Pumao, but the price is not cheap.

There is a saying among the people that Feitian Moutai wine that leaves the factory for five years is actually only a "semi-finished product", and the last link is the consumer's wine cabinet, which is stored for three or five years with a better taste and is a relatively affordable way to drink.

14. Is Moutai wine stepped on by young girls?

It is reported that the beauty stepping on the song, brewing mysterious sauce wine legend is the crystallization of the wisdom of the ancients in Moutai Town! The craft of women's stepping on music in Moutai Town has a history of more than 600 years. In the past, every Dragon Boat Festival, young women under the age of 20 in the town were hired by various wineries to step on the song. Local legend has it that if a distillery invites many and beautiful women, the wine will sell well.

14 cold facts about Moutai, senior drinkers do not necessarily know!

In the fermentation process, Moutai wine has a condition that the pressure on the outside world is very accurate. Only young women who weigh less and meet this criterion. You can step on the perfect curved block. Therefore, when making Moutai wine, many young women are specially hired to be responsible for the work of stepping on wine.

14 cold facts about Moutai, senior drinkers do not necessarily know!

The young girl is light, and the strength is just enough to achieve this goal, if it is a big man or a girl who is too obese, three or two strokes to step on the curved blank, the effect will be greatly reduced.

14 cold facts about Moutai, senior drinkers do not necessarily know!

It is also said that sweat has a certain impact on the fermentation of Moutai wine, and the girl's slender jade feet have less secretions, less mold, less sweating, and can ensure that the pH of the koji will not change significantly.