In recent years, Chinese brands can be said to have risen strongly, relying on practicality, cost performance and other factors, in the market share of all brands in the market. With the explosion of the new energy vehicle market, the new forces of car manufacturing are also smooth, and the number of brands with sales of more than 100,000 vehicles in 2022 has reached 5, which is indeed a record high.
However, even with the dividends of the wind, even if it is an emerging market, the competition of new forces in car manufacturing is still very fierce. After all, in this field, there are many brands that have flocked to it, and there are even more of them, and when the market gradually matures, many uncompetitive brands can only "die". At present, in the new energy vehicle market, there are only 5 car companies that can achieve stable results, namely Ideal, Nezha, Zero, Xiaopeng and NIO, of which the ideal monthly sales can be sold to nearly 30,000 vehicles, which is undoubtedly a superb existence in this field.
Is the new force really as beautiful as imagined? The answer is obviously no, because after the new forces are gradually on the right track, more and more uncompetitive car companies are going out of business. Remember that Wang Xing of Meituan said a few years ago that "only 3 new forces in future car manufacturing will survive, namely Ideal, NIO and Xiaopeng." Of course, although the ideal has left NIO and Xiaopeng behind, and the three-legged situation no longer exists, its prediction that the new forces of car manufacturing in the future can only survive 3 still have some reason, because more and more new forces are going bankrupt and liquidated.
Recently, two affiliated companies of Byton Motors have been newly registered by the court for bankruptcy liquidation. In the relevant ruling, although the two companies argued that Byton still had hope of "life", the court held that the rights and interests of creditors had not been protected for many years and decided to file a case. It is important to know that Byton Motors was also a member of the new forces that many people are optimistic about, it has carried out a total of six rounds of financing, with a total financing of about 8.4 billion yuan, including many giants such as Harmony Automobile, Foxconn, Tencent Investment, etc. At that time, this configuration can be said to be a lot of new forces.
Of course, the wealthy Byton, when he was born, earned enough eyeballs by the topic of "buying a screen and sending a car", and its avant-garde and technological design attracted a lot of attention. But I didn't expect that with so much money in hand, Byton did not build a production car in the end, and it was successively exposed that 300 people in its North American R&D department ate 7 million US dollars (about 50 million yuan) a year with snacks, which means that they did not use their minds to build a car.
Now it seems that Byton has almost no chance of "turning over", after all, you can't build a car, how do you want to attract investment and mix in the market? And it is worth mentioning that the new forces of bankruptcy and liquidation are far more than the Byton family, and there are also new car forces such as WM, Aiways, Skyrim, and Yundu. These car companies, which have been short-lived in the new energy vehicles, have now entered the ICU in advance and are facing the dilemma of being forced to leave.
In the final analysis, the new forces of car manufacturing have always been developed in competition. 2018 is regarded as the first year of delivery by new forces in car manufacturing, which means that sooner or later the car that cannot be built will be finished, and this has filtered a number of car companies that fish in troubled waters; In 2020, the three-year epidemic officially hit, which is undoubtedly worse for many already shaky new forces, and there are many car companies that owe wages, stop production, and sell land; Until 2023, with the transformation of more and more traditional car companies and the gradual cancellation of new energy policies, this has become the last straw that broke the camel, and many dying car companies have lost the ability to jump their feet, which can be regarded as ushering in a truly large-scale "bankruptcy tide".
Write at the end
Since the birth of new forces in car manufacturing, they have attracted much attention in the automobile market, after all, in the face of new energy, new forces are still likely to seize the opportunity to rise, and the ideal is a good example. But more car companies can only be cannon fodder in this era, especially when the tide recedes, a group of naked swimmers are bound to leave. In addition, China's new energy has also passed the era of "barbaric growth", many traditional car companies have also transformed, those who are still relying on PPT competition, can not take out the new forces, is indeed even the last "fig leaf" has been ripped off. And in the end, the new forces that can survive, it is good to have 3.
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