Recently, Great Wall Motor Tank 500 officially landed in Oman, which is the third stop of the tank 500 relay listing in the Middle East. In the past month, the tank 500 held grand launch ceremonies in the United Arab Emirates and Saudi Arabia, which won heated discussions and praise in the local area, and enhanced Great Wall Motor's confidence in continuing to cultivate the Middle East off-road vehicle market.
On the day of the event, nearly 100 people from more than 10 local core media such as Great Wall Motor dealer partners, VIP users, and more than 10 local core media such as Oman Times, Oman Arabic Daily, Observer and Muscat Daily witnessed the launch of the tank 500 in Oman, tasting and testing the tank 500 and tank 300. "I've been following various review videos of the Tank 500 on social media since the Tank 300 was launched in the Middle East last year. Today I test-drove the tank 500 on site, and I was impressed by the powerful exterior and luxurious interior. A Great Wall pickup truck owner expressed his preference for the Tank 500 at the event.
Oman's terrain is complex, with mountains, deserts and plains, mountains account for 15% of the country's total area, the highest peak in the territory is the Sun Mountain of more than 3,000 meters, desert accounts for 82% of the country's total area, and there is a coastline stretching for 1,700 kilometers. As a star model that combines luxury comfort with strong off-road strength, the tank 500 can well meet the needs of local people.
In 2022, Great Wall Motor signed a medium- to long-term strategic cooperation agreement with OTE, a subsidiary of Omani Bahwan Group, and held a GWM brand launch conference in February 2023, officially putting the Oman dealer network into operation. In order to develop the layout of sales channels in Oman and accelerate the strategic transformation of Great Wall Motor in the Middle East market, Great Wall Motor established a local marketing team and set up a spare parts center library covering the whole Middle East in January this year to promote the upgrading of overseas services and comprehensively improve the service quality of users in the whole life cycle of products.
In recent years, a number of products such as tank 500, tank 300, and Haval H6 GT have been intensively listed in the Middle East market, demonstrating Great Wall Motor's investment and attention to the development of the Middle East region. In the future, Great Wall Motor will introduce more core models to bring more innovative products and better service experience to local users in the Middle East.
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