On January 30, Wendu International Education 2018 Business Development Seminar was held in Beijing. Wendu Group President Feng Xiaoping, Executive President Wu Peng and other company leaders, Wendu International Education Department heads, heads of various departments and heads of a number of franchised institutions attended the meeting. This meeting mainly focused on the achievements of Wendu International Education in 2017 and the development plan of 2018 for in-depth discussion and exchange.
At the meeting, Chairman Feng Xiaoping made a systematic introduction to the strategic direction and development plan of Wendu International Education. He said that in the future, international education should be expanded from point to point, and franchisees around the world should learn from each other, learn from experience, and continue to strive to build Wendu's industry-leading brand.
At the meeting, various departments such as the Study Tour Promotion Center and the Study Abroad Immigration Center of Beijing Wendu State Education Company made keynote speeches on the situation of their own departments. Ma Lipeng, head of the Study Tour Promotion Center of Wendu International Education Division, systematically introduced the business development of the study tour project and the achievements achieved in the past year, focusing on the overall strategy, product strategy, channel strategy and other aspects of the future development plan.
Xu Hongyan, head of Hubei Wendu Guojiao Company, shared the experience and past achievements of Wuhan in operating the company and management team with data thinking, and said that through data management, the optimization of resources, services, talents and publicity is achieved. She also elaborated on the annual plan for 2018, saying that in the future, data analysis methods will be used to achieve innovation, cooperation, win-win and sharing models.
Dong Guining, head of network operation and network marketing of Beijing Wendu Guojiao Company, intuitively demonstrated the achievements of online marketing in 2017 with data, and introduced the future development plan for 2018 in detail from four aspects: community, new media, online live broadcast and online courses, and said that in the future, if you want to build an intelligent learning system and enhance the professionalism of Guojiao, you must rely on the power of science and technology.
Zhang Qianwei, director of the Study Tour Promotion Center of Beijing Wendu Guojiao Company, delivered a keynote speech from the two aspects of studying abroad and serving immigrants. He introduced in detail the professional scope of the study abroad service program and the main projects of the study abroad service. In the future development, he mentioned that studying abroad services can increase internships in famous enterprises, scientific research projects at famous universities and other projects. Zhu Li, director of the Cooperation and Development Center of Beijing Wendu State Education Company, summarized the achievements of the department in 2017 at the meeting, analyzed the problems and improvement measures in the work, planned the future strategic development direction, and provided new ideas for the offline market.
Kang Jiangang, dean of Wendu International Institute of Language Teaching, talked about his achievements from the aspects of positioning and responsibilities of teachers and researchers, and business development. He said that he will continue to enrich the teaching staff in the future and achieve greater development in the future.
In the exchange session, the heads of public business and management departments such as Wendu Group's Cooperation and Development Center, Brand Center, Book Division, Human Resources Center, and Information Center held heated discussions on online courses, book promotion, brand building, and study tours. Finally, Feng Xiaoping, chairman of Wendu Group, said that it is necessary to make full use of the resource advantages and brand influence of the group headquarters, give full play to the advantages of collaborative construction, and achieve the new goal of Wendu International Education taking off in 2018.