Sell badly and raise the price? The highest rise is 18,000 yuan, where do these SUVs come from
In conventional cognition, things that don't sell well should be reduced in price, and the big coffee has also inventoried the new cars that have recently been listed. But at the same time, there are some models that do the opposite, and in the case of poor sales, the new model has also made an official price increase. Big coffee also inventoried these newly listed SUVs to see what confidence they had to increase prices.
Subaru CROSSTREK
Guidance price: 199,800 yuan - 230,800 yuan
Price increase: 0.8-15,000 yuan
As a "same-sex dating" brand, Subaru's models have always been unpopular brands in China because of their excessive personality and high prices caused by imports. As Subaru's crossover SUV, Subaru XV also ushered in a replacement this year, and was renamed Subaru CROSSTREK after the change.
From the perspective of changes, Subaru CROSSTREK still maintains the characteristics of Subaru XV, that is, high ground clearance, and equipped with a 2.5L boxer engine, which is more powerful than Subaru XV's 2.0L engine, and the full-time four-wheel drive system also improves handling. Coupled with the latest version of the EyeSight driver assistance system, the sense of technology has also been improved.
In addition to becoming younger and more equipped, Subaru CROSSTREK has also adjusted its price, increasing by 8,000 yuan compared with the starting price, and even increasing the top configuration by 15,000 yuan. However, compared with the price of 13.78-170,300 yuan in the Japanese market, the new car is not too cost-effective in China, so the sales are estimated to be close to Subaru XV.
FAW Toyota Lingfang
Guide price: 21.18-298,800 yuan
Price increase: 1000 yuan
In 2021, in order to fill the gap between RAV4 Rongfang and Crown Land Release, Toyota introduced the fourth-generation Harrier that has been sold in Japan and the United States to China. On May 25 this year, FAW Toyota Xinlingfang was officially launched, with an official guidance price of 211,800 yuan to 298,800 yuan, of which the price of the dual-engine version was increased by 1,000 yuan compared with the old model.
From the perspective of changes, the 2.0L and 2.5L hybrid entry-level models have upgraded the 10.25-inch central control screen; in addition to the entry-level model, the rest of the configuration models are equipped with mobile phone wireless charging; the hybrid version of the model has also upgraded the mobile phone APP Bluetooth key and other configurations, and the overall configuration has only been slightly improved.
At present, Lingfang's monthly sales are more than 2,000 vehicles, although it is not at the bottom of the ranking, but for a Toyota SUV, such results are not outstanding. At present, Lingfang also has a preferential range of 1-20,000 yuan, so the big coffee believes that the significance of the new price increase is not very great. If the discount cannot be further increased, new car sales are not expected to increase much in the future.
Kia Setus
Guidance price: 10.99-139,900 yuan
Price increase: 18,000 yuan
As the successor model of the KX3, Kia's new SUV Setus was officially launched in April, and the official guidance price of the four models is 109,900 yuan to 139,900 yuan. And this car not only has a starting price of 01,100 yuan higher than the old model, but also 18,000 yuan more expensive than the pre-sale price of 91,900 yuan, and the guidance price is more expensive than the pre-sale price, which is also very rare.
From the perspective of product power, one of the major selling points of the new car is the design, and the overall appearance is very young and fashionable. In addition, the new car is equipped with L2 driving assistance, 360-degree panoramic video, and ventilated and heated front seats, which has a good sense of sophistication. It's just that at present, the new car only launched a 1.5L self-priming version, and the horsepower of 115 horsepower is really a bit of a delay.
At present, the new car has just been launched, so there are no sales results yet, but judging from the results of the old KX3 Autosport, it is not easy for this car to sell well. You know, the KX3 Autocar with a discount of more than 20,000 vehicles sells only a few hundred vehicles a month. At present, Setus does not have many preferential margins, coupled with the power system has not been improved, the influence of Korean brands is too weak, and the price increase of new cars is really unwise.
Chevrolet Explorer
Guidance price: 18.49-239,900 yuan
Price increase: 18,000 yuan
As a mid-size SUV for Chevrolet, the Explorer is positioned in the same class as the Highlander, but it is not equipped with a seven-seat layout, but focuses on a five-seat family SUV. In May this year, the 2023 Explorers were also officially launched, and the starting price of the new car increased by 15,000 yuan, which is a big increase.
From the perspective of changes, the new car mainly canceled the previous minimum configuration model, and the starting price of the new car is also consistent with the original sub-low configuration. In addition to the entry-level model, all versions are equipped with SBZA side blind spot warning, LCA lane change assist, RCTA rear traffic alert, and wireless charging.
Although the explorer currently has a preferential range of 40,000-50,000 yuan, making this car much lower in price than other joint venture mid-size SUVs, its sales performance is mediocre, with monthly sales of only about 1,000 units. For the new explorers, "rising starting price" has become the title phrase of many media, and it still has a certain impact on the reputation of the new explorers.
Big coffee summary
The above models have encountered some difficulties in sales and have not reached the expected target. The new car facelift should have been an opportunity to enhance competitiveness, but with their price increase, their cost performance is not obvious, so the sales of these new cars are not expected to grow significantly in the future.