"The torrent of the times is rolling forward, we can't avoid it, we can only face it bravely, face the difficulties, and only hope to find a definite answer in the uncertainty of all the future, which is what Junfa is doing."
On June 25th, the new product launch of Junfa • Eco Peninsula White County House was successfully held under the witness of representatives of industry associations, media representatives, owner representatives and senior management of Junfa. This is a few months later, Junfa has completely kicked off its return to the public eye with practical actions, releasing positive signals in the market and giving confident answers.
The theme of this conference is "Believe", which is to hope that in this real estate winter, the power in adversity and the pursuit of beauty will be turned into practical commitments, and the realization will be completed, starting from the benchmark project of the ecological peninsula, which is nothing less than a glow, creating a torch into the sun, and bringing the beautiful life of Junfa to more owners.
(Site Photo)
The architecture is a frozen epic, witnessing every special and vivid moment, and the architecture by Dianchi Lake records the city's life feelings and ideals that cannot be ignored. Just like Junfa's love for the city and exploration of Dianchi Lake, he has achieved the determination of 6,900 mu of ecological peninsula. Junfa Ecological Peninsula Project, which has been developed for more than 12 years, is a benchmark project of Junfa, and has created many miracles in luxury real estate sales here. The protagonist of the new product released this time, the White County House, is also a symbol and confidence of Junfa's sincerity.
Real photo of the ecological peninsula
As we all know, Dianchi Lake is the "mother lake" of Kunming, and with the tightening of relevant policies along Dianchi Lake, architectural planning requirements are getting higher and higher. As an ecological livable market, the ecological peninsula project also adheres to the principle of protecting wetlands and protecting Dianchi Lake to integrate more green space into the project. From the current land supply, in the next 10 years, there will be no low-density bungalows on Dianchi Shore! This also makes "County Wight" scarce and precious!
As the last bungalow plot in the ecological peninsula Dianchi Huafu Junyuan, White County not only means a scarce resource, but also a non-renewable scarce asset.
(Site Photo)
Mr. Guo Zhao, Head of Design of the Huafu Junyuan Garden at Dianchi Lake, said, "The design concept of the project is to establish a creative and iconic ecological wetland residential community on the shores of Dianchi Lake. From the general map of our entire Dianchi Huafu Junyuan project, we can see that the comprehensive plot ratio of the whole project is only 1, the building density is only 25.8%, but the green space rate has reached 42%, which is one of the few low-volume, low-density high-end residential communities in Kunming. ”
Guo Zhao, head of design of Junfa Ecological Peninsula Dianchi Huafu Junyuan
"Another highlight of the White County Bungalow is its spatial design, which balances comfort and practicality. All products are low public sharing, high housing rate, large expansion space, more practical area, and very large cost-effective advantages. ”
Renderings of the Wight County Commons facilities
In terms of apartment design, compared with the products of the same area segment of the market, the actual utilization rate of new products in White County is high and cost-effective. Moreover, the new product does not blindly pursue space utilization and ignore the living experience, the new apartment layout is square, the moving line is smooth, the functional division is reasonable, the lighting and viewing view are transparent, and the living is moderately high.
Rendering of the White County landscape
Rendering of the County of Wight Children's Activity Area Rendering of the County of Wight Children's Activity Area
Combined with the market environment in recent years, when it comes to buying a house, the biggest concern of buyers is actually the delivery of the project. At the press conference, Xu Jian, deputy general manager of the ecological peninsula project, also said frankly that at present, all buildings in White County are quasi-existing houses, the main buildings have all been capped and cut off from water, and the secondary structure has been completed by 85%, which is expected to be delivered before the Spring Festival, and the ecological peninsula project will live up to the entrusted quality and quantity of construction and delivery! Let the purchase of real estate zero risk, cash guaranteed.
Xu Jian, deputy general manager of Junfa Ecological Peninsula Project
This time Junfa Ecological Peninsula launched new products, in fact, there is a deep meaning behind this. In the past year, the era of barbaric growth with high leverage, high turnover and scale expansion came to an end, the old rules of the game were broken because they did not conform to the current laws and ecology of market and industry development, and the entire industry was facing and even reconstructing a new pattern, and many excellent real estate companies fell under the torrent of the times.
The liquidity of housing enterprises continues to be under pressure, credit is faulty, and "blood transfusion" is difficult; repeated sales, difficult to "hematopoiesis"; Industry expectations are still at a trough; What enterprises can do is to adapt to the new pattern, accept new challenges, and seek new development.
In this context, Junfa Group, which has been silent for nearly a year, launched new products with the ecological peninsula that has been precipitated for twelve years, which naturally attracted great attention from the market.
(Site Photo)
In the eyes of the outside world, the promotion of new products and public publicity are not only Junfa's attitude of responding to public doubts, meeting market challenges, and accepting extensive supervision, but also a positive signal to take the initiative to relieve difficulties and not lie down and admit defeat.
In fact, in the past year, in the invisible years, Junfa has never stopped working hard, and continues to do its best to maintain the smooth operation of the enterprise through the three aspects of resuming sales, revitalizing resources, and cashing delivery.
Junfa Ecological Peninsula real photo
At present, more than ten projects under Junfa Group have resumed sales, including Junshangfeng, Junyunfeng, Junfa City, Caiyun City, Shengtang City, Guanyunhai, Longquan Junyuan, Sunshine Junyuan, Ecological Peninsula, Yulong Bay, Yitianfeng, Airport City, etc. in Kunming... The products for sale cover residences, apartments, parking spaces and office buildings, and most of them are existing and quasi-existing houses.
At the press conference, Mr. Luo Wei, General Manager of Marketing Center of Junfa Group, said, "Since the resumption of sales, Junfa's performance has grown steadily, stabilized part of the cash flow, and continued to invest the collected money in project construction to ensure that the project is delivered on time; In addition, the project that has reopened the sales department is given priority to ensuring that the development and construction will continue after obtaining the financial support of the guarantee. "A series of effective measures have conveyed confidence to the industry.
Luo Wei, General Manager of Marketing Center of Junfa Group
On the basis of gradually resuming sales collection, Junfa actively integrates resources, takes the initiative to communicate and negotiate with central enterprises, state-owned enterprises and powerful partners, explores and seeks diversified cooperation methods, and some projects have a clear cooperation model and achieved certain results. Among them, Junfa Future City is fully operated by Ping An Real Estate; Caiyun City is negotiating with state-owned enterprises to cooperate in the follow-up construction of Qingwan; In addition, Longquan Junyuan introduced central enterprises to cooperate in the construction of A6 plots; The follow-up plots of Junyunfeng will also introduce excellent real estate enterprises for cooperative development.
(Site Photo)
Junfa has always regarded "ensuring delivery" as the starting point and top priority of all work. In the case of extremely difficult market and extremely difficult financing, it is difficult to complete the delivery with quality and quantity. In 2022, 12,574 housing units were delivered. As of May 31, 4,926 housing units have been delivered in 2023, and more than 20,000 households are planned to be delivered throughout the year.
Jun Yunfeng delivers real pictures
"Standing in the center of the tide of the times, the center of the storm, we are very small, maybe we are no longer the spirited teenagers we once were, but daring to face and embrace the uncertain future makes us more real and strong, because we still believe in and insist on 'doing the hard and right things'."
Industry reshuffle, market adjustment, "financing difficulties + sales difficulties" is like the sword of Damocles hanging over the heads of many housing companies, under double pressure, some housing companies lie flat on the ground, some are still carrying the weight forward, Junfa is undoubtedly the latter.
Born in Si Chang Yu, Junfa has never forgotten the original intention of "pursuing the best quality and satisfying the owners", adheres to the corporate mission, and at the same time deeply cultivates corporate governance, gradually resolves risk contradictions, works hard, and gives the industry more confidence.
With trust as the cornerstone, resources as the grasp, and fulfillment as the goal, we have reason to believe that the new products of White County will write the quality answer for the real house in Dianchishu District of Kunming, and Junfa will also explore a road to rebirth in adversity with practical actions.