Observation of the Shangshi Festival|The main theme drama is furious, and the long and short dramas will "rise synchronously"

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Last night, the winners of the 28th Shanghai TV Festival Magnolia were announced, "The World" and "County Party Committee Compound" became the biggest winners, and Lei Jiayin and Wu Yue won the Magnolia Best Actor and Actor Awards. At this point, the five-day Shanghai TV Festival has officially come to an end.

As a vane for the future development of the domestic TV industry, each Shanghai TV Festival gathers professionals from domestic and foreign streaming media platforms, TV program production, distribution, purchase, investment and other professionals to participate in it, jointly explore and explore the cultural potential of the film and television industry, and explore the new trends and opportunities of TV content in the context of the new era.

During the TV festival, "the quality and diversification of Chinese dramas in the new era" and "how do film and television dramas create international hits?" ", "Netizen Content Trend Insights" and other thematic forums have produced a lot of front-line experience and creative dry goods. At the same time, the innovative move of this year's Shanghai TV Festival is also the innovative scene "Magnolia Lounge" jointly created with CCTV, inviting industry celebrities to discuss the development of domestic drama creation in the new era in the form of industry dialogue.

In addition, cutting-edge topics such as TV series going overseas, new trends in short dramas, AI applications in animation production, and innovation and breakthroughs in documentaries have also been further sorted out and promoted in the Shanghai TV Festival. Innovation, resonance, technology, true feelings, and grounding in the soil have become the popular "keywords" of the diversified track of the Shanghai Vision Festival.

Magnolia Award: "The World" and "County Party Committee Compound" harvested, and "China Qitan" won the Best Animation Screenplay Award

Continuing Magnolia's realistic theme route, this year's best Chinese TV series "Double Yellow Egg" won by "County Party Committee Compound" and "The World". The two dramas won many awards last year, and the "coronation" of Magnolia reaffirms their value, which also means that realistic themes and main themes are highly weighted in terms of awards. This time, Magnolia awarded "The World" five awards: Best TV Series, Best Director, Best Actor, Best Adapted Screenplay, and Best Supporting Actor; "County Party Committee Compound" won the Best TV Series, Best Actress, and Best Original Screenplay awards.

Hou Xiaonan, representative of the producer of "The World" and CEO of China Literature Group, said when accepting the award that "The World" is a work with special "staying power", which has been broadcast for a year and a half since it was broadcast in January last year, and it is still sparking discussions.

Compared with "The World" with the blessing of Liang Xiaosheng's original work, which won the Mao Dun Literature Award, Wang Xiaogun, the screenwriter of "County Party Committee Compound", experienced a long period of loneliness and anxiety when creating the play, used "stupid methods" to root himself in the real "County Party Committee Compound", specially went to Dayu County, Jiangxi Province to find inspiration, constantly climbed and leapfrogged, and tried to feel the mood of the characters in the play such as Mei Xiaoge and Lin Zhiwei. Wang Xiaogun said that the line in the play "think differently and compare the heart to the heart" was a key on the road when he created "County Party Committee Compound".

In addition to the main theme of the strong lineup, some sci-fi and infinite flow themes have also been affirmed by the Magnolia Award, such as Best Supporting Actress was awarded to Liu Dan in "The Beginning", the Best Art Award was given to "The Three-Body Problem", and the Best Cinematography was awarded to the family life drama "Dear Child". In addition, "Merit", "Armageddon" and "Our Decade" won the Grand Jury Prize, and the Special Jury Prize was awarded to the TV feature "Pilot".

From the perspective of the producer, Fu Binxing, president of Huace Group, believes that creators should value and cherish every project and "treat it as the last project of their career" because these works "have social value and social influence". She describes the initial stage of topic selection as a seed, which may germinate and grow in various directions, and creators must have "faith in the content" and then move forward to explore.

Wang Juan, vice president and editor-in-chief of Tencent Online Video, used "The Three-Body Problem" as an example to emphasize that the platform should respect art, respect creators, put aside all experience and traditional views, and respect their ideas more so that they can create boldly. Wang Xiaohui, chief content officer of iQIYI, said that good creation must know how to raise aesthetics, "Aesthetics raised by an inch, which determines that your creation does not cater to the eyeballs, but to the heart."

The animation "China Qitan" broadcast on station B scored 8.8 points on Douban with only 8 episodes of content, and won the Magnolia Best Animation Screenplay Award, providing new ideas for Chinese animation creation. Director Chen Liaoyu shared his feelings and experiences in the creation of the animation "China Qitan" during the Shanghai Vision Festival. He believes that in the current era of "innovation", returning to reality is the most effective creative path, "truth" is the most effective emotional bridge between the work and the audience, even if everyone's aesthetic needs are different, but no one can refuse the sense of truth.

and the high-scoring Japanese drama "Restart Life" was shortlisted for the Best Overseas TV Series at this year's Shanghai TV Festival Magnolia Award; Magnolia's Best Overseas Long Play was awarded to the Belgian drama "1985", and the best Offshore Short Play was awarded to the American drama "Married Life".

TV series explosions need "two-wheel drive", and major themes need to be innovated

Every year, the TV series "Hit" has attracted common attention from inside and outside the industry, but this year, the media and the Internet have tried to redefine "what is a blockbuster", "big explosion" and "small explosion". During the Shanghai TV Festival, Gao Changli, director of the TV Drama Department of the State Administration of Radio and Television, said in his speech at the Shanghai Vision Festival Forum that quality and diversification are the wings and wheels of the development and creation of TV dramas, and both are indispensable. "It is not enough for the TV drama industry to have only one or two "blockbusters", we must not ignore diversity, because the audience is diverse, multi-level, multi-background, multi-demand, so to bring a variety of high-quality works on the supply side. ”

At this year's Shanghai TV Festival TV Market Exhibition, China Central Radio and Television Corporation, China International Television Corporation, China Radio, Film and Television Program Trading Center Co., Ltd., Beijing Municipal Radio and Television Bureau, Capital Radio and Television Program Production Industry Association, Shanghai Radio and Television Station, Shanghai Culture Radio, Film and Television Group Co., Ltd., Shanghai Science and Technology Film and Technology Film and other blockbuster appearances, Xinli Media, Huace Film and Television, Xixi Film and Television, Sony, BBC Studios, TV Tokyo and other domestic and foreign film and television institutions also brought rich information.

It can be seen that among the various exhibition works, family life, urban love, and costume legends have still become popular themes. However, improving the vision and connotation and broadening the creative path have become the "main theme" of this Shangshi Festival.

Using the vertical and horizontal coordinate method, SAMR has planned more than 100 key works for the next five years, covering major revolutions, major history, major realities and major future themes. SAMR encourages the creation of excellent historical dramas; Advocate realistic themes that do not avoid problems and reflect fiery life with a warm tone; support innovation in major revolutionary themes; We look forward to excellent works that carry forward the spirit of science and are rich in humanistic connotations.

Once, the TV series "Competing for the Short and Long" made many producers confused. In this "Magnolia Dialogue", several major platforms showed a new judgment that "long drama and short drama are suitable".

"In the future, long dramas and short dramas will be the two major development directions, and the linkage between the network and station of long drama production and broadcasting has given us more confidence and cultural confidence." Wang Xiaohui, iQIYI's Chief Content Officer and President of the Professional Content Group (PCG), cited the hit phenomena of the two feature-length film and television masterpieces "The World" and "Crazy", which he believes not only brought about the long-tail effect, but also boosted the confidence of the entire industry.

Wang Juan, vice president and editor-in-chief of Tencent Online Video, lamented that the 7-year "incubation" road of the sci-fi drama "The Three-Body Problem" is a "difficult and correct thing". Xie Ying, vice president of Youku, introduced that starting from the high-reputation long-form TV series "Age of Awakening", Youku has found a way to get closer to young audiences in the main theme and positive energy works.

At the same time, boutique short dramas rose simultaneously. The popularity of works such as "The Beginning" in 15 episodes and "Long Season" in 12 episodes proves that the short drama is "promising". According to the latest viewing habits of the audience, not only the total number of episodes of a single film and television drama is becoming more and more realistic and pragmatic, but the work of exploring short episodes and micro-dramas with a length of about 15 minutes has also been advancing.

In recent years, many domestic film and television dramas have sounded the clarion call to go to sea. The main body of "going to sea" has moved towards international cooperation and coordination, and the scale and quality of going overseas have been simultaneously improved. From the old dramas "Journey to the West", "Romance of the Three Kingdoms" and "The Legend of Zhen Huan", to recent years, a large number of realistic dramas reflecting China's current life, such as "Journey to the West", "Romance of the Three Kingdoms" and "The Legend of Zhen Huan", to recent years, a large number of realistic dramas reflecting China's current life have been widely welcomed by overseas audiences, and the international dissemination effect and influence of Chinese TV content have been increasing day by day.

Nowadays, many dramas and variety shows are practicing "going out, bringing in, co-production and co-production". For example, the costume drama "Canglan Tips" was released globally last year, and it has performed well on the top lists in South Korea, India, Thailand and other countries. Wang Wen, vice president of Stellar Gravity Media, said that costume dramas are still the biggest demand in overseas markets, rooted in the soil of cultural uniqueness and the pure core of "love and peace", which is the foundation for "Canglan Recipe" to become an international hit.

"Do Not Disturb If You Are Insincere" and "The Strongest Brain" are domestic phenomenal popular programs, and their footprints of "going to sea" have spread to four continents and twelve countries. The music complex "Our Song" is a case of Chinese variety shows successfully going overseas in recent years.

New trends in cartoons and documentaries: AI technology is being applied

With the development of science and technology, the entire animation industry and creation are facing a huge impact, if AI production of live-action movies still has a long way to go, then the process of AI production of animation may be greatly shortened.

Canadian animation director David Stephen, chairman of the jury of this year's Magnolia Awards animation unit and chairman of the animation unit of the Magnolia Awards, who has participated in the production of animation works such as "The Lion King", "Aladdin" and "The Little Mermaid", admits that he has already experienced many "technical reshuffles". "When we first started working in 2D, the studio used to draw with strokes. Later, after the innovation of digital technology, many artists could not keep up with the changes in technology and were left behind. In Stephen's view, as new technologies continue to iterate, animators need to learn to use different software and better apply them to animation creation.

Stephen believes that the future potential of AI is limitless, "There will be AI digital movie stars in the future, and it can be so real that we all want to ask him for an autograph." But in the face of the huge challenges of technological update iterations, Stephen insisted that everyone "use AI technology as a tool" and "let it help you tell the story better, not let it dictate what you do." ”

In addition to film and television, China's documentary creation must also undergo changes and push overseas realities, face "changes in the world, changes in the times, and changes in history", truly base on the process of Chinese-style modernization, and create high-quality products in the new era.

Liu Ying, Secretary of the Party Committee and Director of the Organ Service Bureau of the State Administration of Radio and Television, pointed out that documentary creation should focus on the main theme, strengthen spiritual guidance, let the people always be at the core of the narrative and the focus of the lens, and tell Chinese stories well in the language of the times with great warmth and feelings; It is necessary to further penetrate the concept of "record +", open up all elements of the industry chain, and coordinate the realization of a win-win situation of documentary social value, commercial value and artistic value; It is necessary to switch the main track in a timely manner, make good use of the Internet platform that occupies the main position, the main battlefield, and the most cutting-edge, and promote high-quality works with a more "network sense" overseas.

More than ten years ago, "Forbidden City" refreshed people's cognition of documentaries, and "China on the tip of the tongue" brought documentaries to a new height in terms of the fine expression of the theme, the sense of speed of the narrative and the aesthetic grasp of details. Zhang Tongdao, director of the Documentary Center of Beijing Normal University, believes that today's documentary industry has encountered a bottleneck, and the technology is becoming more and more gorgeous, but creativity needs to be strengthened. "Documentaries need new changes, to tell stories that have not been told before, or to dig new dimensions of old stories, to be creative and creative, and to have new aesthetic experiences."