Fan Zhiyi is difficult to support the village super, word of mouth is differentiated, and it is suspected that he has won the kickoff of the institution, how long can this heat last?
On the occasion of the long Dragon Boat Festival, the village chao ushered in a special "Super Friday". In addition to the four matches and the usual national song and dance display, the organizers invited a heavyweight guest to the venue, this person is Chinese football star Fan Zhiyi. The Guoluo Prefecture Super Team led by Fan Zhiyi also came to the scene and competed with the Rongjiang County team. In addition to the audience exceeding 10,000 people at the scene, the number of live broadcast viewers on the Internet of Village Chao also soared to tens of millions, and it was very popular both online and offline.
But when looking back at what has happened around the village chao in the past month, it is not difficult to find that the reason why the village super has such popularity today is not because of how high the viewing of its competitions and folk performances itself is, but because the topics derived from it are extremely controversial, which has triggered extensive discussion and resonance at the social level, and the village chao has been brought to fire.
If you search for the village super league on the Internet, you will easily turn to a lot of discussion content such as "whether the village super players can beat the professional team after training" and "who is more real in the village super league or the Chinese super league". I don't know whether the organizers intended it or not, but now the village chao has become a tool for netizens to vent their dissatisfaction with the current situation of Chinese football. And it is precisely such tool attributes that also make the popularity of the village super rise.
The purpose and original intention of the village chao was only to establish a platform for local villagers to participate in football and enjoy football. Later, in order to promote the local area and promote the display of folk culture, ethnic minority song and dance performances were added. Many netizens believe that the "pure" advertised by Murachao is the reason why it can capture people's hearts.
But the real reality is that Murakao may become less "pure" in the future. The reason is simple, once the heat of discussion on the Internet passes, Murachao cannot continue the popularity only by relying on the existing content display. At this time, more capital forces are bound to be needed to help. In addition, there are also rumors on the Internet that the village super has been kicked off by the institution, and the number of goals scored in individual games has been scheduled. Although the authenticity of the rumors has yet to be verified, it is already an indisputable fact that Murachao will not continue to be "pure".
From the essence point of view, the village super can be regarded as a product of a combination of culture and sports, we can take a look at the core competition level of the village super super. Although the highlights of the "croquettes", "upside-down golden hook", "oxtail passing" and "long-range free kick goal" of the village super players have received countless likes on the online platform. However, the edited goal video is not the whole of the 90-minute game, and it is believed that fans who come for the content of the game and have the habit of watching the game on weekends will hardly be able to watch it for more than 15 minutes.
After the village super became popular, the author also watched the village super game all weekend because he wanted to contribute to a certain platform. At that time, I felt that if it were not for my work, it would be difficult for me to insist on watching the entire village super game. It is precisely because of the nature of the game that cannot be changed, the real fan base will not continue to pay attention to the village super league.
Compared with the Chinese Super League, although it is difficult to call the viewing high, the Chinese Super League and the audience have the stickiness given by regional attributes, so no matter how bad the general environment of Chinese football is, there will be fans paying attention every weekend. But this is not the case in the village, and we rationally analyze that even if there are ethnic minority performances full of folk customs, except for locals, few people will transform watching boring amateur competitions into a habitual behavior.
After the controversial topic, the popularity of the village super can be supported by Fan Zhiyi, and after Fan Zhiyi, the village super can also rely on Chen Baixiang's star football team to support another battle. But when these heat passes, without the help of capital, the stars will not set out to Rongjiang to help the village chao to increase the heat, because they themselves are chasing the heat. At that time, the only way out for the village super is to rely on the value of the game itself, but this is precisely what the village super lacks.