After four years of absence, Ma Yun still returned.
From Xiaoshan Olympic Sports, Ma Yun, a pivotal founder in the history of Chinese e-commerce, retired, while Ali, which he personally created, became more and more partial in the e-commerce market.
Originally, the popularity of these days should be when the 618 major platforms posted the results, but this year everyone is quiet, and there will be demons when things go wrong, so the outside world probably has a psychological count, and the data must be bleak and abnormal.
Therefore, some netizens said that Ma Yun came back to Ali this time to "correct the chaos".
01
Three centers are proposed
Ma Yun returned this time to participate in a private Ali internal meeting, this time more like a gathering of Taobao internal executives, Ma Yun sounded the alarm at the meeting, Taobao has reached the moment of life and death.
He said that the next step is to start self-help, and the e-commerce business should keep in mind the three centers of "return to Taobao", "return to users" and "return to the Internet".
Ma Yun also cited Nokia and Kodak as examples, arguing that it only takes half a year to a year for a company to go from industry benchmark to death, while the Internet industry changes faster and the process is faster.
02
Daniel Zhang stepped down
With the news of Jack Ma's reappearance, the news of Alibaba's chairman Daniel Zhang stepping down is also very popular, and the current Ali is taken over by the original "eighteen bronze man" Cai Chongxin, if Daniel Zhang is the "heavenly descent" leader, then Cai Chongxin is the founder level elder of Ali.
This organizational adjustment is also related to Jack Ma's proposal that Taobao should be overhauled, whether it is the client or Taobao, further flat management is needed to improve efficiency.
In recent years, Taobao's road has become narrower and narrower, blindly carrying out consumption upgrading reform, resulting in too rapid loss of users and merchants in the sinking market, and also creating opportunities for the rise of Pinduoduo.
Tmall is the product of Ali's pursuit of consumption upgrading and transformation, Tmall has always relied on Taobao for blood transfusion supply, starting from this year Taobao Tmall merged, to establish a common organization: Taotian Group, Ali is trying to recover losses in this way.
03
Taobao changes the traffic distribution mechanism
Taobao's traffic distribution mechanism believes that old Taobao people have feelings, search traffic can almost be said to be more than 70% of Tmall, search hot items, the front row is almost all Tmall stores, and Taobao stores have no space to show, let alone some small and medium-sized businesses without price competitiveness, let alone get more search traffic.
Since the beginning of this year, Taobao's traffic will be mainly distributed to merchants based on price power, and stores with five-star price power advantages will be given priority to be displayed. At this time, Ma Yun began to ask the platform to pay attention to small and medium-sized businesses and consumers, and I believe that the situation of small businesses in Taobao will change greatly.
The founders knew if there was one as soon as they made a move! Let's wait and see.
Bosses who plan to open a store, taking advantage of this wave to start a Taobao store first, regardless of whether Taobao has been successfully reformed, it can be regarded as taking the lead.