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NVIDIA's latest AI design capabilities Big coffee discussed the creative problems under AIGC

author:Silver Persimmon Finance
NVIDIA's latest AI design capabilities Big coffee discussed the creative problems under AIGC

On June 20, on the shore of Baima Lake in light rain, at the forum of "AI Talk - Future Imagination" at the 19th International Animation Festival, Cao Xuwei, AI deep learning architect from NVIDIA, showed everyone NVIDIA's omniverse system, which is a graphics production tool (3D scene collaboration platform) embedded with AI.

Images one by one, you can generate the form you want in seconds, and you can even generate material maps that are almost realistic textures in a matter of seconds just by issuing text commands. Powerful design tools can even independently generate an outdoor car advertising film with a delicate texture without shooting.

Cao Xuwei told Yinpersim Finance that the 3D design capabilities of NVIDIA displayed this time are the latest products of NVIDIA, and only Huang Jenxun has previously demonstrated it at COMPUTEX in Taipei, China.

NVIDIA's latest AI design capabilities Big coffee discussed the creative problems under AIGC

Such design and creation ability surprised the audience, including Yinpersim Finance, and at the same time made people meditate. "On behalf of my students, I ask if one day their jobs will be taken away by AI." This sharp question raised by Mr. Liu Zhiyi, deputy dean of the School of Animation of Zhejiang University of Media and Communication, made the guests smile at each other.

NVIDIA's latest AI design capabilities Big coffee discussed the creative problems under AIGC

AI is creating new jobs

Wearing a white dress and long hair shawl, Ali Da Entertainment, who spoke softly, Zhang Weiyu, the head of Youku Children's Content Production Center, took the conversation unhurriedly.

NVIDIA's latest AI design capabilities Big coffee discussed the creative problems under AIGC

"As content producers, we've always embraced technology. In fact, we will launch AIGC's studio this year, our recruitment plan is still ongoing, and we need the blessing of universities to recommend many excellent graduates to us. So for us, on the one hand, we see the impact it brings, and on the other hand, we see that it brings a lot of new opportunities to our industry. ”

After the meeting, Yinpersim Finance confirmed that Ali Youku Children's Content is indeed trying to produce high-quality children's content through AI technology, and the production center intends to set up an AIGC studio this year. The exact release date is uncertain.

Understanding computer logic will become an important literacy

In fact, people are worried not only about whether their jobs will be taken away, but also about what major their children will choose in the future or in the future.

Gu Chen, deputy general manager of Chinese Online IP Center, said: "I studied mathematics, and I also studied art. In my opinion, the major is not really important, what is more important is whether we have the ability to understand computer logic in the face of the new era, that is, to have computer thinking, which may be a literacy that students need to have today or in the future. ”

NVIDIA's latest AI design capabilities Big coffee discussed the creative problems under AIGC

He further said: "AI is in principle to improve efficiency, but efficiency is not necessarily competitiveness. Choice is a better ability and a competitive advantage for each of us. ”

AI work appraisal requires appropriate tools

At the forum on June 20, everyone talked more sharply about the improvement of AI's ability to produce works, and it may be difficult to distinguish the difference between AI works and human original works, and how to protect copyright will also become a difficult problem in creation. Liu Zhiyi said: "The final 7 creative works of the graduation season of the School of Communication do not have traces of artificial intelligence, but can we guarantee that there are no AI-generated works in classwork or ordinary semester exams"?

NVIDIA's latest AI design capabilities Big coffee discussed the creative problems under AIGC

Cao Xuwei also frankly pointed out that the copyright issue of AI works is a very sensitive topic. "Technology has been running forward, and the policies and regulations that come with it must keep up," he said.

Li Rui, director of the AIGC Creative Matrix Lab of the Central Academy of Fine Arts, pointed out that the emergence of AI has indeed raised the lower threshold of creation, but at the same time, he pointed out that AI creation has many limitations. He gave an example, such as entering instructions to ask the AI to draw a picture of a girl sitting on a table holding a chair, which cannot be achieved and understood, it will only draw a girl sitting at the table. So we don't have to be too anxious. But he also stressed that he hopes that in the future, there will be related AI identification methods, or software, which will be a very useful tool. The claim about AI identification tools was supported by a nod of support from the guests present.

People are the soul of innovation

NVIDIA's latest AI design capabilities Big coffee discussed the creative problems under AIGC

Towards the end of the forum, Zhang Weiyu concluded her speech: "AIGC is for us to stand on the shoulders of tools to do content. Behind the content is actually people, and people are the soul of innovation. We can use this product, save a lot of our time, and use tools to make our creations more free and convenient. ”

Cao Xuwei pointed out that AI is a tool and a pair of wings, and how to control these wings is a problem that each of us has to face. It is not that with AI, we do not need to study mathematics, literature, philosophy, etc., but after learning these basic subjects, our innovation can be more brilliant and our creation can be more exciting.