Jia Penglei, President of Ebang Power: The shelf life of the Internet business model does not exceed 6 months

【Ebang Power News】On April 21, at the "2021 Ebang Future Retail Conference - New Consumption Summit" held today, Jia Penglei, president of Ebang Power and founder of Horseshoe Club, brought a keynote speech on "Folding under New Consumption - The Interweaving of Internet Celebrities and Changhong". He pointed out that after long-term exchanges and observations with the industry, it was found that the main business model based on the Internet usually has a freshness shelf life of no more than 6 months. For the current new consumer start-up enterprises, entering the next stage, the fight is how to go from "net red" to "long red", that is, after achieving a breakthrough of 0 to 1, how to achieve 1 to 10.

Jia Penglei, president of Ebang Power and founder of horseshoe society

As the opening guest, Jia Penglei introduced that from its establishment in 2007 to the present, Ebang Power has been promoting and paying attention to the development of the industry through news, research and courses for 13 years. In the whole development process, the "Ebang Future Retail Conference" is the top meeting of Ebang.

In 2021, the "Ebang Future Retail Conference" was fully upgraded. Previously, this conference was held at the end of the year, and this year, a future retail conference will be held in the four seasons of spring, summer, autumn and winter. The theme of today's conference is called "New Consumption Summit", and tomorrow, at this venue, the Ebang Cross-border E-commerce Conference will be held.

The following is Jia Penglei's observations and thoughts on the trend of the entire industry:

1. In the past 8 years, based on the main business model of the Internet, the preservation period is usually not more than 6 months. From 2014 to today's new consumption, the wind that has been experienced in the middle is enough to subvert the world at the time, enough to create a trillion market, but there are only a few that can really withstand the test.

2. The probability of a startup achieving an IPO is only 1%. That is to say, from 2020 to the present, of the more than 200 new consumer companies that have received financing, only 2 have the opportunity to achieve independent IPOs.

3, everyone's subconscious to "net red" is that it can not go long. Entering a stage, whether it is "inner volume" or "fighting", the spelling is from the internet celebrity to the long red process, but also after the breakthrough of 0 to 1, to achieve from 1 to 10 process, this process of enterprises eventually to enter the profit as the main goal of the operation.

Finally, Jia Penglei concluded that he hopes that when entrepreneurs get money and grow at a high speed from 0 to 1, they must use the power of the flood, "when the heavens and the earth are all working together"; when you break through this stage, "the hero is not free". Even if you are a hero, you will find that all achievements are resistance, this is the truth, and this day will come soon. ”

It is reported that the New Consumption Summit of Ebang Future Retail Conference was held on April 21, 2021 at the W Hotel on the Bund in Shanghai, with the theme of "Changhong", set up seven major sections such as annual thinking, consumption reshaping, capacity innovation, annual report, new increment, Changhong Road, and industry prediction, to explore the growth path of new consumer brands, analyze how "net red brands" grow into "Changhong brands", and provide more reference directions and ideas for the majority of e-commerce companies engaged in retail.