In the gradually hot summer, the Jingdong 618 with the theme of "how fast to save and boiling fireworks" has come to a successful end. This time, Jingdong 618 will upgrade "more, faster, better and saving" again, bringing massive and diversified products to consumers, bringing a rich consumption feast to consumers, and driving the hot sales of tablet and desktop and electronic education categories.
In the new era of digitalization, many children are gradually growing up accompanied by various electronic devices, so the smart education market to help children learn knowledge has gradually expanded, from 8 pm on May 31 to 24 pm on June 18, the turnover of student tablets that can protect eyes and bring a new learning experience and translation machines that can eliminate language barriers increased by 208% and 210% year-on-year, and repeaters also achieved a year-on-year increase of 249%.
This year, after the mini host entered the public's field of vision, it became increasingly popular with the advantages of being small and does not occupy too much space while not losing performance, and consumers have been successfully planted and placed orders. The data shows that in the full cycle of Jingdong 618, the transaction volume of mini hosts increased by 107% year-on-year. As a productivity tool, Android tablet trend new products are also the focus of user attention during 618, with a year-on-year growth rate of more than 65%.
As friendly partners, many brand merchants also create new value during JD 618. Huawei, Xiaomi, Honor, Lenovo, and iQOO became the top 5 Android tablet turnover; In the desktop field, Lenovo won the sales championship ahead of Dell, HP, Yangtian and Asus; iFLYTEK, Xiaodu and Xueersi, equipped with the Spark model, became the top three in the e-education turnover, while Xiwo and BBK ranked fourth to fifth.
Among the single products, Huawei MatePad and Xiaomi Mi Tablet 6Pro won the first and second place in Android tablet turnover; Lenovo Tianyi 510S surpassed Lenovo Yangtian M4000q, HP OMEN 9, etc. to become the first desktop in terms of sales volume; Different from the brand list, the highest sales volume of electronic education is Xiaodu G16 series, followed by the Learning and Thinking Learning Machine, iFLYTEK T20 Series, Little Ape Learning Training Machine 2023 and Alpha Egg T20.
At the same time, Jingdong 618 has also played a full role in promoting industrial belt merchants. In the store ranking, JD E-sports Official Flagship Store, Zero Moment Computer Office Flagship Store, iFLYTEK Flagship Store and Boshang Server Workstation Franchise Store ranked first in Android tablet, desktop, e-education and server/workstation stores, followed by Thousands of Digital Flagship Store, Lenovo JD Self-operated Official Flagship Store, Haojixing Electronic Education JD Self-operated Flagship Store, Dell Server JD Self-operated Official Flagship Store and other super stores.
It can be seen that as the first choice for consumers to place orders for 3C digital, this Jingdong 618 also lives up to expectations. Behind this, it is inseparable from JD.com's continuous increase in products, prices and services, providing consumers with the simplest, most affordable and most worry-free shopping experience, and also full proof that JD.com adds fire to pyrotechnics and helps the high-quality development of the real economy.