Qilu Network Lightning News October 19, 20 News Today, Shandong food industry high-end exhibition into Tianjin, 20 Shandong food enterprises group debuted in the 105th Autumn National Sugar and Wine Fair, focusing on the display of wine, edible oil, health food, beverage high-end products, to help enterprises smooth sales channels, to start "Qilu food" and "Qilu wine" public brand.
High-end products are unveiled
Demonstrate excellent industrial ecology
"Peanut kernels produce high-quality peanut oil and peanut products, peanut red coat extract proanthocyanidins, peanut shell extract flavonoid polyphenols..." At the exhibition site, Wang Xianglin, regional manager of Jinsheng Food Marketing Co., Ltd., introduced to reporters how they "ate a peanut dry and squeezed clean".
Relying on the peanut science and technology industrial park with an investment of 530 million yuan, Jinsheng Grains and Oils has deployed main industrial projects such as oil processing, peanut processing, and plant extraction, focusing on the research and development of high-end peanut oil, peanut products and proanthocyanidin health products. The added value of products has increased, the industrial chain has also been continuously extended, and the annual comprehensive production capacity of Jinsheng Grain and Oil has reached 1.5 million tons.
"In this way, industrial tourism projects such as the Peanut Museum have been promoted, and at the same time, the peanut planting base has been added to 10,000 mu." Wang Xianglin said.
Similarly, Dong'e Ejiao has also accelerated the implementation of the layout of the whole industrial chain and embarked on the road of "three-industry integration" development.
Hu Dongpeng, general manager of Beijing-Tianjin Province of Dong'e-e-jiao Co., Ltd., told reporters that the upstream of the enterprise focused on the main business of ejiao, carried out the comprehensive development of live donkeys, enlarged the blood, nourishment and beauty market, cultivated a variety of products and brands such as ejiao jujube and ejiao cake, and in the downstream, built a black donkey theme park, ejiao biotechnology industrial park, East Ejiao City, China Ejiao Museum, Donkey Museum "three parks and two museums" tourism framework, in the fierce competition in the tourism market to find new momentum for development.
Multi-means, multi-channel brand creation
"Qilu cuisine" and "Qilu fine wine" are promoted to the whole country
Zhang Wanbin, deputy general manager of Qingzhou Yunmen Liquor Sales Company, told reporters that Yunmen Liquor industry wants to create a brand of "good sauce wine outside of Sichuan qian", and their secret is to "hug the group for warmth".
In 2020, 13 liquor companies, including Qingzhou Yunmen Liquor and Gubeichun Group, established the Northern Sauce Liquor Alliance. In view of the lack of understanding and cognition of the market for northern sauce wine, the alliance advocates group heating, good planning, and the formation of a development synergy, while enhancing the taste of northern sauce wine, strengthening the brand of northern sauce wine.
At the same time, Yunmen Wine implemented the target task of "laying out Shandong, expanding Jiangbei, and planning the whole country", set up more than 200 Yunmen Sauce Wine Quality Life Halls and 40 overseas offices nationwide, and completed more than 3,000 Yunmen Sauce Wine Tasting Sessions.
Digitalization is the magic weapon for Jingzhi Wine to expand its national market territory.
Sun Liyong, manager of Jingzhi Liquor Beijing Company, told reporters that the company has established a big data marketing system based on "cloud business + cloud store + cloud crowd + data middle platform", serving distributors, retailers and consumers, and becoming a new advantage for Jingzhi's leading development.
"This system can visualize product flow, expense flow, and behavior flow, improve the labeling and portrait of channels and consumers, and enable us to accurately exert our efforts." Sun Liyong said.
Policy overlay empowerment
The "quantity" and "quality" of the food industry have risen together
The food industry is an important pillar of Shandong's industrial economy and the "ballast stone" of economic and social development. Shandong has all 24 types of food subdivisions stipulated by the national statistical caliber, and the food industry has obvious advantages, and the industrial scale has ranked at the forefront of the country for 28 consecutive years.
In recent years, the provincial party committee and the provincial government have attached great importance to the development of the food industry and introduced a series of policy measures. In 2020, the provincial government issued 17 measures to accelerate the high-quality development of the food industry, covering four aspects: promoting the coordinated development of the whole industrial chain, adhering to innovation-driven development, accelerating the optimization and upgrading of the industrial structure, and improving the security system, and accelerating the upgrading of the food industry foundation and the modernization of the industrial chain in Shandong Province.
"In accordance with the planning and deployment of 17 measures, we continue to make efforts from the aspects of industrial chain planning, food deep processing, digital empowerment, and high-end brand building to promote the high-quality development of the food industry." Tian Yanqiang, the fourth-level director of the Consumer Goods Industry Division of the Department of Industry and Information Technology of Shandong Province, told the lightning news reporter.
This year, the Provincial Department of Industry and Information Technology also issued the "Implementation Plan for the Cultivation of Characteristic Advantageous Food Industry Agglomeration Areas in Shandong Province", accelerating the construction and cultivation of a number of industrial chain supply chains continue to improve, leading backbone enterprises with outstanding leading roles, industrial characteristics, regional advantages and sustained competitiveness of the provincial characteristics of advantageous food industry clusters, strong counties (cities, districts), strong towns and bases, to solve the situation of short industrial chains, weak technological innovation and low supporting level of some food industry.
Under the empowerment of policy superposition, Shandong's food industry has continued the overall trend of "quantity" and "quality" rising together, and handed over a high-quality development answer sheet. In the first three quarters, the industrial added value of Shandong's agricultural and sideline food processing industry, food manufacturing industry, wine, beverage and refined tea manufacturing industry increased by 12, 21 and 16 percentage points respectively, and it has always been in the first echelon of the industrial industry.
Lightning News reporter Xin Shengwei li Dewang reported