BMW, Audi dropped 110,000, Mercedes-Benz is cheaper than domestic? BBA can't roll up either!
Source: understand the car (id: idongche), understand the car and understand you better!
Author: Boyan; Please bring the above information to be regarded as automatic authorization
As a traditional luxury brand Royal Sanjia, BBA once gave people the feeling of being high, after all, in the era when joint venture brands occupied the mainstream of the market, they had no competitive pressure at all, but then the rapid rise of domestic brands, constantly impacting the high-end market, luxury brands had to put down their figures, and it was not impossible to drop by hundreds of thousands!
Audi A4L
Manufacturer's guide price: 32.18-399,800 yuan
As the pillar of Audi's sales in the family car market, the replacement model of A4 is expected to be officially released this year, in other words, the current model has entered the end of production, and there are currently amazing preferential margins in most regions, and some 2022 models that are discontinued for sale can even drop by up to 110,000, this diving range, very Audi!
Although it is close to the replacement, the product power of the Audi A4L is still not outdated, the whole series is equipped with a 2.0T engine as standard, and after the facelift, not only the low-power version of 150 horsepower has been removed, but also the 40 TFSI version is equipped with quattro four-wheel drive, which makes the kingpin version very competitive. In the static part, especially the interior, Audi's industrial technology style is not outdated even now, the new MMI is easier to use, the smoothness and practicality have been improved, and Audi, as a representative of the former official car, has no need to say more about its popularity and mass base in China, which is one of the reasons why A4L can be prosperous.
Of course, the big price reduction is actually related to the strong performance of competitors, whether it is a domestic high-end new energy family car or a second-tier luxury brand is constantly putting pressure on Audi, the price reduction is also a helpless move, and after the discount, will you consider A4L?
BMW X2
Manufacturer's guide price: 28.58-332,900 yuan
From the advent of 2018 to the introduction of domestic production in 2019, BMW X2 has always been a niche product, after all, it retains the original body size and proportions compared to the extended BMW X1, but it was previously reported that from September this year, the domestic BMW X2 will be officially discontinued, and then the replacement will be completed within the year, so the current BMW X2 is worth the bottom of the time.
At present, in Guangzhou and other regions, the price of the BMW X2 entry-level version has dropped to less than 200,000, and more importantly, the X2 has previously eliminated the entry-level 1.5T three-cylinder version after completing the facelift, and now all series are 2.0T engines, which is much more generous than competing products of the same level such as Mercedes-Benz GLA. Although it is also based on the UKL front-wheel drive platform like the X1, due to the small body size, it is still a familiar BMW flavor to drive, the steering feel is sharp and delicate, the cornering limit is high, and the easy-to-use characteristics are suitable for consumers of all ages, that is, the rear space is more general, suitable for young people who are not sensitive to this aspect.
After this year's replacement, BMW X2 may enter the country by import next year, when the price is not so attractive, and the starting power may return to the 1.5T three-cylinder, in short, if you want to buy a boutique SUV, BMW X2 may be one of the most suitable choices at present.
Mercedes EQE
Manufacturer's guide price: 47.80-534,300 yuan
As a new series of Mercedes-Benz entering the new energy market, the market performance of EQS, EQE and other models has not met expectations, so followed by price for volume, the actual naked car price of EQE has dropped to less than 400,000, the range can reach up to 130,000, it is simply the rhythm of clearing and selling goods, much cheaper than the NIO ET7 that is also a pure electric medium and large car, is this still the Mercedes-Benz we are familiar with?
EQE is the second product under the EVA platform, and the first domestic model under the platform, the appearance is almost a reduced version of EQS, but due to the long wheelbase and short front and rear overhang characteristics of the electric platform, many consumers can not accept this bow body, think that it is not elegant and slender enough, but for electric vehicles, energy efficiency wind resistance is the focus of design. Interior, EQE can choose up to 1.41 meters of glass covered with an integrated screen MBUX Hyperscreen, but the rear space is not as strong as the paper parameters, which needs to be improved, other aspects such as manufacturing technology, interior texture is still Mercedes-Benz's strength.
In terms of power, EQE's three electric systems are produced in Beijing Benz, and the models currently on sale are single-motor rear-drive versions, with a permanent magnet synchronous motor with a maximum power of 215 kW, a maximum torque of 530 Nm, a battery capacity of 96.1 kWh, and a maximum range of 752 kilometers under CLTC conditions, in addition, Mercedes-Benz will bring the EQE 500 4MATIC model with a dual-motor layout this year. Compared with the starting price of 528,000 at the beginning of the listing, the actual price of EQE today is really unexpected, do you think the sales will improve after the price reduction?