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«——[·People have a lot of stupid money?!·] ——»
In 2010, a man in Shanxi crossed the sea to buy koi in Japan, but was bullied by the Japanese and did not know how to do it, and blackmailed him fiercely: a dying koi that could be bought for a few hundred yuan sold him for 3.05 million.
For a time, his relatives and friends ridiculed him for being stupid and having a lot of money, and specially sent money to Japan. However, four years later, a move by the uncle caused a major blow to the Japanese fish farming industry, causing Japan to lose hundreds of millions of yuan in one fell swoop.
What's going on here?
«——[··3.05 million to buy a fish?·] ——»
This person's name is Liu Ruiquan, born in a scholarly family in Datong, Shanxi, and by this time he was already middle-aged, but he was fascinated by feeding koi. Not only does he feed himself, he is also keen to buy high-quality koi varieties to collect.
In 2010, a large koi auction was held in Niigata Prefecture, Japan, and the organizers said that a very precious koi would be sold this time. As soon as the news was released, Liu Ruiquan immediately flew to Japan, determined to buy the best koi back.
As expected, when he saw this colorful koi at the auction site, he immediately raised his card and continued to increase the size, 1 million, 2 million, until 3.05 million.
In the end, he auctioned this koi at a high price of 3.05 million yuan!
Seeing this situation, the auctioneer's heart can be said to be happy, although the koi in this auction is regarded as a treasure, but it is only a fish after all, and the real price is only about tens of thousands of yuan.
Therefore, when Liu Ruiquan called for 3.05 million, everyone thought he was crazy, and even the crowd watching the excitement would talk behind his back: "That Chinese is really stupid, spend 3.05 million to buy a worthless fish, crazy!" ”
However, Liu Ruiquan did not think so. This is because he is actually a big celebrity in the koi auction industry in Japan, and others bid 20,000 for too much fish, but he is willing to pay 400,000 or 500,000 to win it directly.
Because of this, Japan's major koi sellers have also begun to bully Liu Ruiquan for not knowing how to do it, and the dying koi that could have been bought for a few hundred yuan sold him millions, or even more.
Because of his madness, his wife has been arguing to divorce him. But even in the face of the threat of family breakdown, he never stopped.
To ask him why he is so obsessed with koi, you have to start with his life experience.
«——[·Unique Business Acumen·] ——»
Liu Ruiquan is actually a very business-minded person, and the reason why he buys koi like crazy is to find out the Japanese technology to cultivate koi.
Four years ago, Liu Ruiquan began to contact the koi farming industry, in his eyes, the species of koi is good-looking, and the meaning is better, it must have a good breeding prospect.
So, he spent money to buy 3 pairs of koi, and after carefully feeding for a period of time, through the blessing of various technical means, these 3 pairs of koi gave birth to more than 40,000 small koi.
You know, the price of good quality koi on the market is not low, and some can even be sold for hundreds of thousands. If one sells 100,000, won't that 40,000 make 4 million?
Thinking of this, Liu Ruiquan immediately invested millions to buy koi, but how could things go so smoothly?
For some reason, all the koi invested this time died, and millions were also lost. Seeing this scene, the Liu family was angry, and Liu Ruiquan's wife said even more bluntly: If you don't give up koi farming, you will simply divorce.
However, Liu Ruiquan seemed to be planning to go all the way to the dark. During that time, he had been researching various koi farming problems on the Internet, and eventually found that the biggest problem with koi farming was parasites, which caused a large number of koi to die.
In this regard, Japan has done a very good job, and the koi that are fed can be called superior in both quantity and quality. So, with the idea of going to Japan to learn koi farming, Liu Ruiquan immediately applied for a Japanese visa, flying between China and Japan all year round, and staying wherever there were koi.
Later, in a chat with Japanese vendors, he learned that from time to time there would be large and small koi auctions, so as long as there was an auction in the future, Liu Rui would participate in the auction.
Not only to buy fish, but also to study Japan's approach to parasite control from the purchased koi, and to use the purchased fish to breed offspring.
And the reason why he thought this way had to come from an accident!
«——[·Wealth from an accident.]——»
Liu Ruiquan's parents are teachers, and under the influence of his parents, his grades have been among the best since he was a child. I don't know if it was due to talent, Liu Ruiquan entered the elementary school near his home as a music teacher after graduation.
The whole family is a teacher, which is something that everyone should envy when they hear it, but who would have thought that in the near future, Liu Ruiquan's life would change drastically...
During a trip, Liu Ruiquan accidentally suffered a car accident and injured his ear and his hearing was damaged.
This had a great impact on his future work as a music teacher, and in desperation, he quit his job as a teacher that everyone envied. But life has to go on, and if you can't be a teacher, it's better to start a business.
Soon after, Liu Ruiquan opened a local photo studio, because Liu Ruiquan's brain is better than other people's brains, and his photo studio is much better than other people's business. On the days when the traffic is highest, about 10,000 can be collected every day.
A few years later, he made millions with his photo studio, but with the rise of smartphones, digital cameras and other technologies, his photo studio Zhu Jian declined. In desperation, he switched to the lubricant industry.
This is because the coal mining industry in Shanxi is developing rapidly, and large trucks pulling coal often need to use lubricating oil, so there is also a market.
Relying on millions of savings in hand and his smart brain, Liu Ruiquan suddenly became the largest local lubricant factory and the richest one.
After making a lot of money, Liu Ruiquan began to put things on the table, thinking about eating, drinking and having fun all day. In addition to making money, he has been particularly fond of raising fish since he was a child, especially willing to feed those that are large and beautiful, or have very few varieties and are particularly rare.
Among them, koi can be regarded as Liu Ruiquan's new favorite. Therefore, he left all the business to his son, and he went to Japan alone, spending four years wholeheartedly studying and learning to raise koi.
«——[·Success ·] ——»
After coming here, Liu Ruiquan has been regarded as a layman by those koi bosses at the beginning, after all, he does nothing, just blindly spends a huge amount of money to auction koi, anyone will think that he is a fool.
Of course, Liu Ruiquan knew all about these things, but he never cared about anything. In his eyes, only by making these koi bosses think that they are fools, they will not guess Liu Ruiquan's true purpose.
In this way, Liu Ruiquan has been on the road of buying fish - shipping it back to China - using technical means to conceive and breed koi, committed to cultivating China's local koi brand, breaking Japan's hegemonic position in the koi industry.
After another four years, Liu Ruiquan has now become an expert in koi. Confidently, he returned to Shanghai, where he held China's first koi tasting.
This was his first time to grab business with Japan, and although only more than twenty friends came to participate, Liu Ruiquan was very satisfied. He attaches great importance to these twenty-odd people, because they are all koi farming enthusiasts, all of them are future big customers, and may also be future partners.
One of his friends from Singapore particularly admired the oriental koi cultivated by Liu Ruiquan, who became his first regular customer.
Liu Ruiquan's fame has also become more and more famous, and Chinese who love koi know this Chinese koi king, and the bred koi products are not inferior to Japan.
You know, before this, the world's koi leading industry has been monopolized by Japan, but I didn't expect Liu Ruiquan to fight out in only 4 years, so angry that the Japanese koi industry canceled all cooperation with Liu Ruiquan.
Liu Ruiquan once said that he can breed koi at least 10 million per year, and he will continue to study new koi technology, after all, the ancestor of the koi industry is China, not Japan, and Liu Ruiquan will do everything to pick up this ancestral business.
At present, Liu Ruiquan has many new hybrid varieties here, and the number is very small, and in the four years that Liu Ruiquan has been lying down and tasting the courage, the koi base founded by Liu Ruiquan is now the most advanced koi base in the world.
Many people who visited the Japanese koi industry before heard that Shanxi, China, had a koi base and cultivated more beautiful varieties, and they all came to visit and reached a cooperation with Liu Ruiquan.
At this time, Liu Ruiquan instantly shattered the dream of the Japanese koi industry, because a sample of koi, a need for high international freight, the survival rate can be said to be very low, Liu Ruiquan here not only does not need to spend freight, but also to ensure a large number of survival rates, so those sources in Japan basically no one to buy.
After Liu Ruiquan's koi industry became famous, just the fish fry in Japan is no longer in a grade, even if all the koi experts in Japan are now united, they can't beat Liu Ruiquan.
And if Japan wants to catch up with technology, fish fry can only be bought from Liu Ruiquan. In recent years, the economic loss of Japan's fishing industry alone has reached hundreds of millions of yen...