"ChatGPT may replace some of the human professions"
"ChatGPT exceeded 100 million active users within 2 months of launch"
"Experts say ChatGPT dialogue level has exceeded 90% humans"
I believe that many sellers have paid attention to a series of hot search topics, so what is ChatGPT, which has been repeatedly searched?
ChatGPT is an artificial intelligence technology-driven natural language processing tool developed by OpenAI, a variant of the GPT-3 model. It can conduct conversations by understanding and learning human language, and can also interact according to the context of the chat to assist humans in a series of tasks.
After the advent of ChatGPT, it quickly became popular on the streets, and the number of registered users exceeded 1 million in just 5 days. Just two months after its launch, its monthly active users have exceeded 100 million, making it the fastest growing consumer app in history. It is worth mentioning that even Tesla founder Musk has made relevant comments on social platforms.
At present, this AI language model can not only write emails, papers, create stories, poems, and even knock code.
The explosion of ChatGPT has made the cross-border e-commerce circle also set off a wave of using ChatGPT. Since ChatGPT was born abroad, it will be more fluent and functional in an English environment than in Chinese environment. In addition, the cross-border e-commerce industry generally uses English to communicate externally, so it will be relatively easy for cross-border e-commerce to use ChatGPT.
According to Xiaobian, many cross-border sellers have begun to use ChatGPT to do some simple operational work, such as writing emails, composing listings and so on. Xiaobian believes that in the case that ChatGPT is highly suitable for the needs of the cross-border e-commerce industry, the widespread popularity of ChatGPT may only be a matter of time. So how can Jumia sellers use this tool wisely?
1. SEO keywords
Sellers can use ChatGPT to list SEO keywords related to the industry or product, and adjust the title and related selling points of their products based on this.
For example:
Name 10 potential SEO keywords based on the keyword "women's clothing."
2. Product copywriting
Sellers can tell ChatGPT the product name and the relevant selling points of the product, and ChatGPT can help sellers generate effective product descriptions that attract users. In order to make the copywriting effect better, sellers can attach the relevant evaluation of the product when inquiring about ChatGPT, let it summarize the points that the product makes users satisfied, and finally form a copy.
For example:
I need a product description of women's dresses, which are comfortable, lightweight, sophisticated and casual, combined with colors and styles of design, and cleverly fit a variety of products. On this basis, adjust the copy to something more engaging and creative.
3. Inquire about activities
Use ChatGPT to find and understand recent platform activities or policies, and prevent missing emails or platform official website messages, resulting in failure to follow up on activity policies in a timely manner, and store sales have not been improved.
For example:
What are the recent favorable policies related to direct mail on the Jumia platform?
4. Generate posters
In ChatGPT, we can simply enter some keywords and the template we want to show to guide it to generate a poster. These keywords can be product names, promotional slogans, user pain points, and so on. The more accurate the keyword input, the more relevant the poster designed by ChatGPT automation will be to our needs.
If we want to make the poster designed by ChatGPT more suitable for our needs, we can also adjust the text content, color, font, layout and other parameters to customize our poster.
For example:
Please help me design a poster with a skirt, the product name is XX, the keywords are cool, bright, and the poster style is more artistic.
5. Market trends
Sellers can talk to ChatGPT to understand the hot products and trends in the target market, so as to fully prepare for subsequent selection and stocking.
For example:
What are the hot selling products at Jumia Kenya? Can you provide suggested pricing ranges for these products?
The emergence of new technologies is undoubtedly a new opportunity for cross-border sellers, and the rational use of ChatGPT to improve their work efficiency can realize the vast benefits of technology for people. However, such as analyzing competing products and adjusting the overall color of posters, more manual decision-making and judgment are still required, and new technologies such as ChatGPT are still irreplaceable.
In addition, Xiaobian also needs to remind sellers that due to the global popularity of ChatGPT, there are many APP, mini programs and other products with "ChatGPT" in the name, and their avatars are very similar to the official ChatGPT icon. Although the series of products claims to be able to provide users with the function of docking ChatGPT, it is found that this is not the case after user use. The merchants of these products "hang sheep's heads to sell dog meat", under the name of ChatGPT, to deceive the majority of cross-border e-commerce sellers to buy and use.
In this regard, if cross-border e-commerce sellers want to improve the efficiency of store operations through ChatGPT, they need to choose compliant channels and methods to obtain them, and be wary of being confused by false publicity.