The first to be disrupted by ChatGPT emerged in the content space

In the past six months, generative AI represented by ChatGPT has sparked continuous heated discussions around the world, and people have begun to worry: Will ChatGPT make more humans unemployed?

"The first biggest impact of ChatGPT is in the field of content creation." Zhang Chaoyang, chairman and CEO of Sohu, said this in a cross-border dialogue with director Lu Chuan.

He said, "Whether from the image content or the image content, the summary of the Sohu news client in the future will be written by ChatGPT." This is a very great change. ”

He also said that the ChatGPT big data model greatly improves work efficiency, but it is impossible to replace the human brain, it is to learn all human knowledge and then imitate all combinations. "Only humans can really think about problems, to derive problems, and ChatGPT does repetitive work." In his opinion, it is difficult for AI to have active thinking to figure out a thing, such as human conspiracy, human feelings, human emotions and so on.

Filmmaker Lu Chuan is also paying attention to AI, and he said he has also observed that AI has "eliminated" many jobs. For example, he has a friend who runs a game company, and in the past, the original art design department was as small as the setting of characters, weapons, armor, mounts, etc., and 48 people designed it day and night, but now there are only 2 people left.

"AI will help imaginative people to more directly touch the core of imagination, lowering the threshold for truly imaginative people, but raising the employment threshold for repetitive labor workers." Lu Chuan said.

How AI empowers film creation, Lu Chuan revealed that he has tried to create movie posters with Midjourney, as long as he keeps feeding and training it, giving it crazy ideas, it only takes 16 seconds to go from green grass to the glacier world, with almost no trial and error costs; In the past, making movie posters required finding an artist to beg each other and explain it for a long time. At the same time, he also revealed that he will use ChatGPT to assist in some stage design, character setting, and script writing.

Not only Lu Chuan, in the recent Shanghai Film Festival forum, ChatGPT, meta-universe, Apple MR, etc. have become topics of concern for practitioners.

Wang Changtian of Light Pictures mentioned: "One of our animation directors told me that the scene maps that originally required mature artists to make in one month can now output thousands of pictures a night, which is much better, which is far beyond my imagination." He expects that technological innovation will help improve the efficiency of the entire animated film production cycle by about 30%, which means that the original plan to produce 3 films a year has the opportunity to become 4 in the future.

Guo Fan, the director of the sci-fi movie "The Wandering Earth", has also used ChatGPT to create, when he told the big model that he needed to generate a performance clip of a middle-aged European man, one or twenty minutes later ChatGPT sent him the results, eyes and speech speed can be adjusted, and the speed of artificial intelligence learning is exponential.

Guo Fan sighed: This is not a tool at all, "It is a director, if this instruction is issued by the boss, then doesn't the director need to exist?" ”

A few months ago, Sun Zhonghuai, CEO of Tencent Video, predicted that the application of new technologies such as ChatGPT would definitely set off a new revolution in content production, and the whole industry must maintain attention and curiosity, for example, ChatGPT can be applied to the basic editing of TV drama scripts in the future, thereby saving a lot of labor costs; iQiyi CEO Gong Yu also mentioned that the team recently studied ChatGPT and similar services in China, "We are engaged in a content-led industry, and artificial intelligence has too much impact on us." ”

At a recent copyright-related forum, Si Xiao, president of Tencent Research Institute, also mentioned ChatGPT's changes to the underlying creative logic in the copyright field. Although humans can still monopolize the idea of originality, the content generation mechanism of ChatGPT products is that through the learning of the style, feeling or inspiration of the work at the ideological level, it can output a huge number of new expressions that are different from the original work. According to the principle of "dichotomy of expression of ideas" in the Copyright Law, the above acts are difficult to constitute infringement, but they bring market squeeze and substitution consequences to prior creators.

Just as the advent of the mobile Internet has "rewritten" all industries, in the era of AI, it is only a matter of time before all walks of life are reshaped. How human beings can maintain their competitiveness is a real challenge in this environment.

From an optimistic point of view, ChatGPT can replace some more repetitive and regular work, but at the same time, it can also release more productivity, let people pay attention to more imaginative, emotional, speculative parts, and give birth to a number of emerging professions such as AI prompt engineers, AI teachers, and AI creatives.

A person in the film and television field told the first financial reporter that the impact of artificial intelligence on the content film and television industry has just begun to rise, as an art creation industry, instead of anxiety and resistance to AI, it is better to use these AI tools to enhance their competitiveness.

For the situation mentioned by Lu Chuan that game original artists were replaced, a veteran in the field of game art said in an interview with the first financial reporter that AI painting tools such as Midjourney and Stable Diffusion are indeed almost comparable to the level of human painters with more than 3 years of experience, but artificial intelligence cannot completely replace human creativity and imagination, and the use of AI to assist creation has increasingly become a common model in the industry.

"When you encounter a new technology, you either adapt to the technology and improve yourself, or you are defeated by it. Just like every industrial revolution and technological innovation, although there are always people who stand up against it and hinder it, the final history proves that technological innovation is an unstoppable torrent. The above-mentioned game source told reporters.

At the same time, the problem of "a serious piece of nonsense" has always existed around generative artificial intelligence. The first financial reporter found in the experience of large models including ChatGPT, Wen Xin Yiyan, Tongyi Qianqian, 360 Wisdom Brain that AI cannot avoid "fabricating facts".

Previously, Caitong Securities released an experimental report on the medical beauty industry written by ChatGPT and translated by Deepl. "It acts like an expert and sometimes convincingly imitates an expert. But it's often a artist who mixes truth, error, and fabrication that sounds convincing unless you have some expertise yourself. Caitong Securities said that ChatGPT has a high level in terms of text ideogram and title writing, but there are still problems with reports formed by this direct generation + translation mode, such as punctuation and terminology errors, inability to know the source of cited data and reliability.

Some AI practitioners pointed out to reporters that especially in some content areas, it is very critical and cannot tolerate mistakes. For example, news, government websites or medical education related fields, etc., how to solve problems like "a serious nonsense", the big model still has a long way to go. At present, in the field of content creation, AI is more of a function of a collaborative assistant, such as AI to complete the preliminary writing, and finally need to be checked and responsible by humans, so that humans use AI's powerful capabilities while avoiding AI mistakes.