Author丨Zhang Sainan
Editor丨Zhu Yimin
Source丨Visual China
The popularity of Apple Vision Pro has not cooled down, and the latest progress of the iPhone 15 has arrived.
Recently, Foxconn's Zhengzhou Park and Shenzhen Park under Hon Hai have successively released recruitment information to recruit regular and hourly workers.
According to the convention, Apple's latest series of mobile phones will be released in the autumn conference, that is, around September, market participants speculate that as Apple's most important foundry, Foxconn expanded recruitment or prepared for the mass production of iPhone 15.
At the same time, the latest news about the iPhone 15 shows that due to some hardware upgrades, some models will be raised.
The industrial chain expands the recruitment of workers
The latest recruitment trends in Zhengzhou Park will continue to expand the recruitment of regular workers and open recruitment conditions for those who leave and return to work, which is also the first time this year that recruitment has been expanded for those who leave and return to work. For those who return to work for the first time, the basic salary is RMB 2,200, and then a peak season incentive bonus of RMB 7,500 will be given, and for those who return to work regularly (more than two jobs), the peak season incentive bonus can reach RMB 8,000.
At the same time, Foxconn's Shenzhen Park is also recruiting a large number of regular and hourly workers, and also offers high bonuses. According to the announced policy, after internal recommendation, regular workers of Shenzhen Longhua and Guanlan Foxconn business groups can receive a newcomer entry award of 6980 yuan; The maximum hourly wage is 22 yuan / hour, 10 hours of work per day, and the monthly salary is about 4300 yuan to 5400 yuan.
Foxconn is Apple's largest assembly partner, but many sources show that Foxconn's Apple orders are being eaten.
Reports in May revealed that Apple's four models this year include the iPhone 15, 15 Plus, 15 Pro and its most expensive model, the 15 Pro Max or Ultra. In terms of suppliers, for the first time, Hon Hai, Pegatron and Luxshare Precision three factories jointly assembled, but Hon Hai will still be the largest foundry of the iPhone 15 series of new machines, and the highest-end 15 Pro Max or 15 Ultra is still exclusively assembled by Hon Hai, and Hon Hai also got the largest order for the entry model iPhone 15.
Apple suppliers revealed that Luxshare Precision will mainly produce part of the iPhone 14 and 14 Plus in 2022, but this year's iPhone 15 Plus main foundry is Luxshare Precision, and Luxshare Precision also won some orders for 15 and 15 Pro, a total of three product orders.
After a delay at Foxconn's Zhengzhou factory last year, Luxshare Precision filled part of the production demand for the iPhone 14 Pro at Apple's request, which may lay the foundation for it to win more orders for new iPhone 15 models this year.
At the beginning of this year, the market also reported that Luxshare Precision part of the order for iPhone 14 Pro Max, 21st Century Business Herald reporter asked Luxshare for verification, the other party said that "based on the spirit of the contract, do not comment too much on customers." At that time, the report mentioned that Luxshare Precision had produced a small number of iPhone 14 Pro Max in its Kunshan factory, and thanks to Apple's special investment, including increasing the number of personnel in supply chain management, Luxshare Precision only took a few months to deliver "last-minute orders."
In terms of Pegatron, last year some iPhone 14 and mainly supplied 14 Plus models, and this year it supplies some 15 Plus and 15 Pro models, continuing last year's production strategy.
iPhone 15 upgrade
With the end of WWDC23, the technology community is already looking forward to the arrival of the autumn new product conference, where Apple generally launches new mobile phone products.
According to the latest news, Apple is about to start production of iPhone 15 series mobile phones at the end of this month, and has officially finalized the design plan. This upgrade includes the use of Spirit Island and the replacement of USB-C interface, while the top-equipped iPhone 15 Pro Max has a more powerful exclusive configuration. Recently, sources revealed that the iPhone 15 Pro Max, the highest market positioning in the series, may start at $1199, becoming the most expensive iPhone model ever.
According to Wedbush well-known analyst Dan Dan Ives predicts that the iPhone 15 series phones released in September will be more expensive than the iPhone 14 series released last year. The average selling price (ASP) of the iPhone 15 is expected to rise. Ives believes that Apple has reason to raise prices because of strong demand. He expects Apple to ship 235 million to 240 million iPhone 15s this year, and if the average price increase per phone is $100, Apple will generate $23.5 billion more in revenue.
The news of Apple's mobile phone price increase has never stopped, and the iPhone 14 was said to increase the price before the release, but it was not implemented. However, compared with the current model, the iPhone 15 series will have some hardware changes, such as the replacement of the whole system with a USB Type-C interface, and the mute paddle is replaced by a button, which may bring about a rise in cost.
The highest-positioned iPhone 15 Pro Max is also expected to usher in a series of exclusive upgrades. It is reported that in addition to switching to the new AI7 Bionic chip, the iPhone 15 Pro Max may also usher in a larger 8GB memory, and the image configuration is also expected to use the periscope telephoto commonly used by the current Android imaging flagship. In addition, in terms of body material, it is said that the iPhone 15 Pro Max will be replaced with a titanium alloy middle frame, bringing higher strength, lighter body weight, and a higher cost than stainless steel.
For the prospect of iPhone 15, investment bank Wade Bush analyzed that it is estimated that about 250 million iPhones have not been updated in the past 4 years, which also makes Apple usher in an important upgrade cycle.
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